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Helpfulness of Sponsored Product Ads in Influencing Their Decision to Purchase a Product on Retailers' Digital Properties* According to Consumers in Latin America, by Country, May 2023 (% of respondents)
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May 24, 2023
Source: Insider Intelligence | eMarketer; Livepanel
Total Media Ad Spending in Select Countries in Latin America, by Media, 2023 (% of total)
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Apr 4, 2023
Source: 蘑菇AV
Digital Ad Spending Share in Latin America, by Country and Format, 2023 (% of total digital ad spending)
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Apr 4, 2023
Source: 蘑菇AV
Digital Ad Spending Share in Latin America, by Country, 2023 & 2027 (% of total media ad spending)
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Apr 4, 2023
Source: 蘑菇AV
Account-to-Account (A2A) Ecommerce Sales Share in Select Countries, 2021, 2022, & 2026 (% of total ecommerce sales)
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Mar 23, 2023
Source: Worldpay; FIS
The Retail Media Landscape in Latin America, 2024
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May 1, 2024
Source: 蘑菇AV
Key Shopping Holidays in Select Countries in Latin America, by Month, 2024
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Mar 26, 2024
Source: 蘑菇AV
Total Media Ad Spending vs. GDP Growth in Latin America, by Country, 2024 (% change vs. prior year)
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Apr 16, 2024
Source: 蘑菇AV; International Monetary Fund (IMF)
Average CPC and CPM for Worldwide TikTok Ad Campaigns, by Country, Dec 2023-Feb 2024
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Apr 2, 2024
Source: Metricool
Average Annual Exchange Rates for Select Countries, 2022
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Jan 4, 2023
Source: Insider Intelligence
Retail Ecommerce Sales Growth in Latin America, by Country, 2024 (% change)
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Jul 1, 2024
Source: emarketing.fr
Top 15 Websites in Peru, Ranked by Unique Visitors and Reach Among Internet Users, 2023 (millions and % reach)
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Apr 3, 2024
Source: Admetricks
Attitude Toward Their Country's Current Economic Situation According to Adults in Latin America, by Country, June 2024 (% of respondents in each group)
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Jun 24, 2024
Source: Ipsos
Outlook on the Direction in Which Their Country Is Headed According to Adults in Latin America, June 2024 (% of respondents in each group)
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Jun 24, 2024
Source: Ipsos
Comparative Estimates: Social Media Ad Spending Share in Select Countries in Latin America, 2023 (% of total digital ad spending)
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Apr 24, 2024
Source: Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Colombia (IAB Colombia); C谩mara Argentina de Agencias de Medios (CAAM); Interactive Advertising Bureau Per煤 (IAB Per煤); Asociaci贸n Chilena de Agencias de Medios (AAM)
Industry KPIs: Display Ad CPM Growth in Spain and Latin America, by Country, 2023 (% change YoY)
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Dec 31, 2023
Source: Logan
Industry KPIs: Programmatic Effective Cost per Thousand (eCPM) in Spain and Latin America, by Country, 2023
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Dec 31, 2023
Source: Logan
Industry KPIs: Display Ad Clickthrough Rates (CTR) in Spain and Latin America, by Country, 2023
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Dec 31, 2023
Source: Logan
Industry KPIs: Display Ad Cost per Click (CPC) Growth in Spain and Latin America, by Country, 2023 (% change YoY)
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Dec 31, 2023
Source: Logan
Amount of Time the Company of Business Leaders in Latin America Has Been Using AI, by Country, Sep 2023 (% of respondents in each group)
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Nov 30, 2023
Source: NTT Data; MIT Technology Review
Comparative Estimates: Retail Ecommerce Sales Growth Among Select Companies in Latin America, 9M 2023
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Nov 27, 2023
Source: Insider Intelligence; Mercado Libre; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Cencosud; Carrefour Brasil; Raia Drogasil; Grupo 脡xito; Dafiti
Internet Users in Latin America Who Discover New Brands/Products From Retailers' Websites vs. In-Store Product Displays, by Country, Aug 2023 (% of respondents in each group)
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Oct 31, 2023
Source: Aleph
Ways in Which Internet Users in Latin America Behave During Key Online Shopping Holidays and Events*, by Country, Aug 2023 (% of respondents in each group)
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Oct 31, 2023
Source: Aleph
Comparative Estimates: Retail Ecommerce Sales Growth Among Select Companies in Latin America
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Oct 5, 2023
Source: Insider Intelligence; Mercado Libre; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Cencosud; Carrefour Brasil; Raia Drogasil; Grupo 脡xito; Dafiti
Comparative Estimates: Retail Ecommerce Sales Among Select Companies in Latin America
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Oct 5, 2023
Source: Insider Intelligence; Mercado Libre; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Cencosud; Carrefour Brasil; Raia Drogasil; Ripley; Grupo 脡xito; Dafiti