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So far this year, Amazon has hosted at least five separate sales events: the Big Spring Sale (March 20 to 25), Amazon Pet Day (May 7 to 8), Amazon Book Sale (May 15 to May 20), Amazon Summer Beauty Haul (May 13 to May 19), and Amazon鈥檚 Memorial Day sale (May 20 to 27).

Pet products already hit 36.0% penetration, while food and beverage remains lower. Grocery remains a huge ecommerce opportunity, though Lipsman notes that in the 鈥渆ndless aisle鈥� of online shopping, brands will need to be competitive in pricing and marketing within retail media channels to win shoppers. 2. Shoppers want low prices.

For Kroger Precision Marketing, personalizing ads looks like adjusting copy and imagery based on whether an ad is targeting pet owners, eco-friendly shoppers, or health-conscious consumers. Generative AI can be used to adjust campaigns based on contextual data like location. For example, the same ad for beer could be adjusted from one state to another to feature a different football team鈥檚 fans.

Walmart teamed up with Pawp, allowing Walmart+ members to access 24/7 telehealth pet health services, as well as Disney, to bolster its retail media targeting capabilities. 2. Best Buy. Best Buy partnered with CNET to develop a new retail media model, combining ad inventories to enable broader reach.

The price must be right: Consumers this year have been holding out on nonessential purchases at pet, office supply, and home improvement stores, meaning retailers may need to lean into deals to inspire discretionary purchases, per Placer.ai.

DoorDash and Uber face stiff competition from Instacart, but they may be able to boost their market share by expanding their retailer partnerships and leaning into categories beyond food and beverage, such as health, personal care, and pet food. More like this:. Report: The Future of Last-Mile Delivery. Article: The state of CPG ecommerce in 5 charts.

They鈥檙e least willing to buy private label pet products, personal care and beauty items, and beverages. Consumers cited quality as their primary consideration for deciding whether or not to make the switch, while store label variety and selection also play a role in their purchasing decisions.

Non-food categories with the biggest private label sales increases included cups and plates (18.3%), pet food (16.8%), and toilet paper (14.8%). Analyst take: Store brands traditionally proliferate when inflation or a recession leads consumers to spend more conservatively.

Roughly $14 of the $17 increase in per-person spending will stem from shoppers buying gifts for pets, friends and co-workers, along with classmates or teachers. Thirty-two percent of consumers plan to give the gift of an experience, up from 26% last year and the highest share since NRF and Prosper started asking the question in 2017.

Lemonade鈥檚 burning through its cash: US-based, digitally native Lemonade offers renters' insurance, homeowners' insurance, car insurance, pet insurance and term life insurance, as well as contents and liability policies in Germany, and the Netherlands and renters insurance in France. As of the end of Q2 2023, Lemonade reported a loss of $67.2 million, exceeding Wall Street expectations by $7 million.

I mean, Becky, you and I were just talking this morning about how people will spend any amount of money on their pets. By people, I mean Becky Schilling. No, but people will spend any amount of money on their pets. Being involved with a pet company makes a lot of sense.

A note about our digital grocery forecast: Our forecast includes the online sale of all items that consumers regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.

The winners: As in 2022, the biggest category winners will be must-haves like groceries and pet products. Meanwhile, consumers who can afford it will continue to splurge on items ranging from fragrances to makeup to designer handbags, as well as on travel and dining out.

Nearly two-thirds (62%) of DoorDash users are currently ordering consumables鈥攚hich include groceries, alcohol, pet care, personal care, and household products鈥攎ore often than they did last year, the company said. Convenience wins out: While cost concerns continue to inform shoppers鈥� grocery habits, convenience is also becoming a key purchase consideration.

This includes sales of food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Delivery platforms can help retailers compete with Amazon, but the partnerships come at a hefty cost. Sales: Delivery platforms make money by charging a commission from retailers.

The move, which dovetails with the brand moving into beauty in 2014 and its launch of pet and kids categories in 2022, is the latest step in its bid to become a 鈥渃omplete lifestyle luxury accessories player,鈥� CEO Alexis Mourot told WWD. Does it make sense?

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.Less.

The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app鈥檚 top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.

Spot & Tango, a D2C pet food company, takes a similar approach. 鈥淚f organic is working well, then should we put some paid behind it,鈥� said Jacqueline Lin, vice president of growth at Spot & Tango. 鈥淎nd sometimes organic-feeling ads are very effective in converting.鈥�. 2. Organic and paid serve different purposes for established and younger brands. For Wendy鈥檚, organic is a 鈥渄ialogue鈥� with consumers.

Dollar General is expanding its selection of private label candy, snack, pet food, perishable, and healthcare offerings to give shoppers more value (and lift margins). Domino鈥檚 is revamping its Piece of the Pie loyalty program to 鈥渁dd more value and rewards鈥� for both delivery and carryout customers, said CEO Russell Weiner, during the company鈥檚 earnings call.

And there's an aspect of local connection that Facebook offers that none of the other platforms can offer because it makes it really easy to connect with people in your neighborhood that are already vetted, so you can meet them up for buy nothing groups or Facebook Marketplace to make purchases or meetup groups or support groups for if your pet has an illness, or my personal favorite, Are We Dating the

The issue highlights over 120 items that have been tested by Real Simple editors, from kitchenware and home decor to beauty and pet products. This complements Pinterest鈥檚 strategy to build out the platform鈥檚 lower-funnel capabilities, including ad formats like direct links鈥攚hich take users to an advertiser's product page in just one click鈥攁nd shopping ads.

Retailers like Walmart, Gopuff, Kroger, and Target are building out their private label offerings across food and beverage, pet, household necessities, and apparel. 3. Gen Z and dupe culture boost private label sales. The key stat: 71% of Gen Z consumers say they sometimes or always buy cheaper versions of name-brand products, according to a survey by Business Insider and YouGov.

Likewise, Amazon CEO Andy Jassy noted that customers are 鈥渢rading down on price when they can and seeking out deals鈥濃�攁 trend the retailer is hoping to capitalize on with a series of category-specific sales events, including Pet Day, Gaming Week, and its latest offering, the Amazon Book Sale.