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It hosted Amazon Gaming Week from April 30 through May 5, and Amazon Pet Day begins on May 7. Amazon is increasingly using seasonal or category-specific events to drive sales and build awareness of its growing selection of name brands. The events also boost retail media spending as brands aim to ensure they are front and center during the sale.

AI companies are bullish on privacy-enhancing technologies (PETs). For example, companies can use differential privacy鈥攁dding statistical noise to anonymized data sets to prevent reidentification鈥攖o reduce the risks associated with training AI models on sensitive data. It鈥檚 best to use multiple PETs to strengthen privacy protections, but they still won鈥檛 solve the data removal problem.

Baby boomers prioritize pharmacy/health products and pet supplies in their top 10 purchases. As an established generation more likely to downsize than dramatically grow their household, boomers have redirected digital purchases toward personal care and their animal companions.

Then there are the AI-powered pet devices, AI-enhanced pillows that reduce snoring, and AI birding binoculars. The 2024 outlook for AI is strong despite a litany of challenges ahead for the sector. By 2025, 34.0% of the US population will be using generative AI (genAI), up from 22.9% in 2023.

Companies in the pet, fitness, and leisure categories are particularly suited to this, as these activities tend to bring people together, per Mintel. But food, beverage, and beauty companies may want to shift their products centered around solo routines to be more social.

All of the retailer鈥檚 stores were recently updated to its latest format, which includes a refreshed layout and a larger assortment of branded cosmetics, d茅cor, toys, DIY options, books, and specialty pet options. The redesigned loyalty program, which will debut by the end of the year, awards points for each dollar spent in addition to perks like birthday rewards and double points days.

So far this year, Amazon has hosted at least five separate sales events: the Big Spring Sale (March 20 to 25), Amazon Pet Day (May 7 to 8), Amazon Book Sale (May 15 to May 20), Amazon Summer Beauty Haul (May 13 to May 19), and Amazon鈥檚 Memorial Day sale (May 20 to 27).

The price must be right: Consumers this year have been holding out on nonessential purchases at pet, office supply, and home improvement stores, meaning retailers may need to lean into deals to inspire discretionary purchases, per Placer.ai.

They鈥檙e least willing to buy private label pet products, personal care and beauty items, and beverages. Consumers cited quality as their primary consideration for deciding whether or not to make the switch, while store label variety and selection also play a role in their purchasing decisions.

Amazon鈥檚 US ecommerce sales of pet products will reach $11.78 billion this year, 2.4% of Amazon鈥檚 total ecommerce sales in the US, per our forecast. But sales growth is slowing from a high of 38.3% in 2021 to 11.3% in 2024. Use this chart:. Highlight categories where Amazon shoppers may be open to shopping elsewhere.

Walmart teamed up with Pawp, allowing Walmart+ members to access 24/7 telehealth pet health services, as well as Disney, to bolster its retail media targeting capabilities. 2. Best Buy. Best Buy partnered with CNET to develop a new retail media model, combining ad inventories to enable broader reach.

Lemonade鈥檚 burning through its cash: US-based, digitally native Lemonade offers renters' insurance, homeowners' insurance, car insurance, pet insurance and term life insurance, as well as contents and liability policies in Germany, and the Netherlands and renters insurance in France. As of the end of Q2 2023, Lemonade reported a loss of $67.2 million, exceeding Wall Street expectations by $7 million.

I mean, Becky, you and I were just talking this morning about how people will spend any amount of money on their pets. By people, I mean Becky Schilling. No, but people will spend any amount of money on their pets. Being involved with a pet company makes a lot of sense.

Other retail includes categories that fall outside of those mentioned, such as mail order/catalog, appliances, pet products, restaurant and bars and equipment and supplies, food delivery services, hobby items such as collectibles, musical instruments, wholesalers, and general merchandise. The retail industry will steady the US digital ad market.

A note about our digital grocery forecast: Our forecast includes the online sale of all items that consumers regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.

Nearly two-thirds (62%) of DoorDash users are currently ordering consumables鈥攚hich include groceries, alcohol, pet care, personal care, and household products鈥攎ore often than they did last year, the company said. Convenience wins out: While cost concerns continue to inform shoppers鈥� grocery habits, convenience is also becoming a key purchase consideration.

When a customer lands on Ruggable鈥檚 site after searching for 鈥渄og-friendly rugs,鈥� they are shown personalized content based on that search, displaying rugs that are durable and pet-friendly. Ruggable also integrated AI-driven visual tools that allow customers to see what a specific rug might look like in their space.

The move, which dovetails with the brand moving into beauty in 2014 and its launch of pet and kids categories in 2022, is the latest step in its bid to become a 鈥渃omplete lifestyle luxury accessories player,鈥� CEO Alexis Mourot told WWD. Does it make sense?

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.Less.

The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app鈥檚 top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.

Spot & Tango, a D2C pet food company, takes a similar approach. 鈥淚f organic is working well, then should we put some paid behind it,鈥� said Jacqueline Lin, vice president of growth at Spot & Tango. 鈥淎nd sometimes organic-feeling ads are very effective in converting.鈥�. 2. Organic and paid serve different purposes for established and younger brands. For Wendy鈥檚, organic is a 鈥渄ialogue鈥� with consumers.

Dollar General is expanding its selection of private label candy, snack, pet food, perishable, and healthcare offerings to give shoppers more value (and lift margins). Domino鈥檚 is revamping its Piece of the Pie loyalty program to 鈥渁dd more value and rewards鈥� for both delivery and carryout customers, said CEO Russell Weiner, during the company鈥檚 earnings call.

The issue highlights over 120 items that have been tested by Real Simple editors, from kitchenware and home decor to beauty and pet products. This complements Pinterest鈥檚 strategy to build out the platform鈥檚 lower-funnel capabilities, including ad formats like direct links鈥攚hich take users to an advertiser's product page in just one click鈥攁nd shopping ads.

Spending on pet costumes remains steady, reaching $700 million this year. What it means: Retailers need to offer a wide variety of products at competitive prices. Creating a one-stop Halloween shop can help draw customers in, who then may browse and buy other items. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Likewise, Amazon CEO Andy Jassy noted that customers are 鈥渢rading down on price when they can and seeking out deals鈥濃�攁 trend the retailer is hoping to capitalize on with a series of category-specific sales events, including Pet Day, Gaming Week, and its latest offering, the Amazon Book Sale.