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And the Philippine language of Tagalo comes in fourth with 1.6 million. Vietnamese in fifth has 1.4 million speakers in America. Paul Verna:. Well, I think it's great that two languages are represented on this show and there are only two of us here. We have proper English and then we have ugly American.

Total and digital ad spending growth in Southeast Asia will be healthy in 2023, but the region’s ad market remains small when compared with global peers. Its potential, however, is enormous.

It was at the end of the article, but they mentioned it's only being tested in the Philippines, which makes you wonder about potentially grievous privacy issues. And it really is hard to imagine this product making its way here to the US or even the EU anytime soon. It would be fought.

And on top of that, he's also charging users in New Zealand, in the Philippines, $1 a year just for regular X and Twitter. So it seems like they're throwing a lot of things at the wall. Max, what do you make of their plan to make money? Max Willens:. I think that Jasmine summed up all the points that I was going to make.

So China, India, Malaysia, Thailand, Philippines, South Korea, down noticeably like five to 10 points. I was not expecting that. And it does suggest there's something in the usability that isn't yet flying in that region. Maybe it's to do with the number of languages there and the power of the recognition. But it's faltering in large parts of APAC in a way I wouldn't have expected it to. Bill Fisher:.

But Jeremy, what's your take on this test that is currently going on in the Philippines and New Zealand? Jeremy Goldman:. I mean, this is a really critical test because frankly, how else is Elon Musk going to eat?

It's a big deal in the Philippines. Evelyn Mitchell-Wolf:. Ooh. Max Willens:. Maybe that's a big part of it? It's absolutely not a big part of it. I just I know that that's true about August 24th. Marcus Johnson:. All right. Evelyn, you're up. Evelyn Mitchell-Wolf:. Okay, I have some more YouGov data.