蘑菇AV

Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.

Looking ahead: New advertising channels are emerging as critical growth drivers. Connected TV (CTV) platforms are becoming essential for fintech brand integration. Visual podcast sponsorships are opening new avenues for targeted audience reach. Creator partnerships are establishing deeper connections with social media audiences.

Creators will generate more than $1 billion in revenue from podcasts next year, 蘑菇AV forecasts. Use this chart: Marketers can use this chart to consider the saturation of sponsored content, and how partnerships that span beyond social feeds can benefit both creators and brands. Related 蘑菇AV reports:.

The news: Seventy-eight percent of sports audio listeners take action after hearing an ad on a sports radio show or podcast, per a new study from SiriusXM Media, GroupM, and Edison Research. Fifty-five percent have purchased a product or service based on these ads.

Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.

When considering content growth outside of new movies and TV shows, Netflix should also embrace the trajectory of Spotify, said Verna鈥攚hich has expanded beyond its music streaming reputation through video podcast offerings and partnerships. 鈥淢aking that brand flip or changing the perception is a very tall order, but I think Netflix has the capacity and the resources,鈥� he said.

On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.

Spotify and YouTube are their preferred platforms for podcasts. Forty percent of adult Gen Zers said Spotify was their go-to platform for podcasts, while 32% cited YouTube, according to an October 2022 Morning Consult poll. Apple Podcasts, iHeartRadio, and Amazon Music were all cited by 6%. If they listen to a podcast, they鈥檙e probably bingeing it.

Send in the correct answer plus a screenshot of a review of this podcast for your chance to win a free Behind the Numbers branded water bottle. We'll see you tomorrow hopefully for the Behind the Numbers weekly listen, and email to podcast made possible by an Awin.

Podcasts and streaming are boosting digital listenership. Podcasts and streaming music have displaced many traditional radio habits. Most popular talk radio shows that attracted appointment listening in the past are available as podcast downloads. Current affairs, culture, and sports programming are targeting a larger share of listeners digitally rather than over the air.

Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what鈥檚 next for search, social, streaming, and retail media.

The wide-ranging format鈥攚hich includes streaming music, podcasts, and radio delivered via the internet鈥攆irst surpassed terrestrial radio time spent in 2021. As with video, digital audio鈥檚 growth is supported by the variety of devices used to stream content, including smartphones, tablets, smart speakers, and in-car audio. Radio鈥檚 minutes are declining slightly each year.

Holiday retail sales will grow by approximately 4.5% in 2023, a slight increase from the previous year鈥檚 3.9% growth, according to our June forecast. While this growth may not seem significant, it would represent the sixth-fastest growth rate in holiday sales in the past 15 years, according to our forecast.

Despite slowing user growth (users increased by 6.4% in 2022), smart wearable owners are buying more types of wearables鈥攁nd the ones they鈥檙e buying are more sophisticated. Hearables outnumber smart wearables. There are nearly double the number of hearable users as there are smart wearable users. They鈥檙e becoming major portals to the internet, fueling growth of music, podcast, and fitness apps.

It鈥檚 also the biggest US platform for podcasts, at 32.2 million listeners in 2022. That鈥檚 only about 4 million more than Apple Podcasts, but the latter鈥檚 growth has stagnated while we expect double-digit growth from Spotify through 2024.

Audio services will battle for podcast creators. In 2025, US podcast listeners will spend 1 minute more per day on podcasts than US TikTok users will spend on TikTok, per our forecasts. The talent agency landscape will shift to accommodate creators.

Ad strategy is vital for podcasts, where listeners don鈥檛 necessarily click ads but commercials can still leave an impression. Here鈥檚 what marketers need to know when they think about podcasting and digital audio at large.

The company鈥檚 popular podcasts and in-car business allow advertisers to reach consumers in intimate settings, helping their ad dollars travel farther.

With strong pricing flexibility and tighter cost controls, Spotify appears well-positioned for long-term profitability鈥攅specially as it continues to monetize its non-podcast media efficiently.

We assess that the industry has more room for growth, and that this year鈥檚 bump in the road will come mainly from transient external factors. Podcast advertising will account for $2 billion of the digital audio total. Podcast ad growth will exceed overall digital audio growth every year for the rest of our forecast. This year will see a 15.7% increase, and in 2024 growth will accelerate to 19.1%.

In March, Semafor reported that YouTube would introduce dynamic, host-read podcast ads. YouTube shares ad revenues with creators in the YouTube Partner Program, which accounts for the majority of platform payout revenues in our forecast. Yes, but: Many creators are still frustrated by low payouts, opaque or restrictive policies, and inconsistent earnings from the platforms.

It鈥檚 up to podcast distributors like Spotify to transition away from the download-based delivery model, which would be no easy feat. But if podcast ad revenues are core to distributors鈥� growth strategies, it would be in their best interest to invest in a tech overhaul. So what鈥檚 an advertiser to do? Stay patient.