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Latin America鈥檚 ad market will surpass $40 billion this year as it continues to defy economic uncertainty. Rebounds in Argentina and Chile, along with double-digit growth in retail and social media spending, will fuel momentum. Here are the latest trends you need to know.

For example, the Reddit Answers genAI search tool is integrated with Gemini. Meanwhile, Netflix recently introduced OpenAI-powered search. GenAI, social networks, and commerce are slowly converging. GenAI search is just one facet of this evolution.

Zooming out: The tech IPO market began to rebound last year, including prominent listings from Reddit and ServiceTitan. However, some big names are holding out due to gaps between public and private valuations, per Renaissance. Despite SpaceX鈥檚 $350 billion valuation, for example, its recent $1.25 billion funding round signals the company is nowhere near considering a public listing.

This report presents five of the most intriguing and/or under-the-radar forecasts for 2025 that clients should be aware of, as compiled by our forecasting team.

Google has an agreement with Reddit. One bright side for publishers is that public opinion is on their side when it comes to compensation for data sharing, according to February data from News/Media Alliance. Although that does little to pay the bills today, at some point, it may translate into political pressure for compensation for already used data.

X still faces tough competition from Meta, which has long been the top choice for SMB advertisers on social media, as well as other platforms like Reddit, Pinterest, and Snap that are also courting SMB ad dollars. Click here to view our forecast for worldwide X users. Still, the diversification of its advertiser base is a win for X.

Gen Zers鈥� use of Reddit is accelerating. Slightly more than a quarter of Gen Zers in the US have a Reddit account, but we expect the figure to reach 40.1% by 2028. This is likely fueled by internet users increasingly adding 鈥凌别诲诲颈迟鈥� to their Google searches to find consumer reviews of a product or service. It鈥檚 also due to the popularity of subreddit content that gets cross-posted on other platforms.

TikTok has been improving its time-to-revenues performance ratio, though, unlike Snapchat, Reddit, and X (formerly Twitter), which for the most part, haven鈥檛 been shrinking the gaps shown below. Click here to view the full forecasts for US time spent with social networks by platform and US social network ad spending by company.

In one Reddit post, users claiming to work at WPP or its subsidiaries expressed anger over having to report in-person after years of remote work or when their teams are scattered across the country. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Sponsored results, however, are further down the page after publishers and Reddit threads. The layout of results pages can vary significantly, even for identical queries, but those inconsistencies highlight how sponsored search results are no longer guaranteed to instantly put an ad in front of consumers.

Reddit. The Information. The New York Times. TikTok. YouTube.

The same strategy for improving search functionality and making answers more readily available was adopted by Reddit this week, when it launched an AI-powered conversational chatbot called Reddit Answers. Competition in the field: Yelp鈥檚 Review Insights offer a summary similar to Google鈥檚 AI Overviews by giving consumers a consolidated view of the information they鈥檙e looking for.