蘑菇AV

This is Reddit again. This is the importance of Reddit again. Paola Flores-Marquez (16:59):. 1000%. Yes. Sara Lebow (17:01):. Wow. We sort of went a direction I wasn't expecting us to go, like leaning into word of mouth and Reddit, but I'm convinced those are very important for marketing to high-income consumers. Sky Canaves (17:12):. Sure.

Strong niche: Bluesky offers users an experience that resembles a combination of X and Reddit. The site began as a Twitter research initiative from then-CEO Jack Dorsey and spun out into an independent platform in 2021. Bluesky鈥檚 decentralized structure attracted users of X during the latter鈥檚 brief ban in Brazil, but its popularity hasn鈥檛 faded since the ban was lifted.

Reddit now has these live blogs on sports subreddits that are very popular and get a lot of activity. There are places for those users to go, if not Bluesky. Marcus Johnson (06:34):. Yeah. Jeremy Goldman (07:10):.

Just over a quarter of Black social network users have a Reddit account in 2024, per our forecast. At 26.4%, that鈥檚 the second-highest rate of penetration behind white social network users (30.3%), while the other racial and ethnic groups we track remain below 20%.

Zooming out: Despite heavy spending that caused its stock price to tumble in pre-open trading, Pinterest鈥檚 revenue and user gains bookend a quarter where its secondary social media cohorts like Reddit delivered better-than-expected results. This reversed the narrative from Q2, when Meta surged far ahead of the pack.

It鈥檚 showing searchers more user-generated content (UGC) from social platforms through its Perspectives feature as well as its partnership with Reddit (announced in February). YouTube, which offers long- and short-form content on every imaginable topic from millions of creators, is also well-equipped to compete with social giants on the search front.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Oh, I was just on Reddit. Marcus:. Okay. That's how it happens. All right, cool. That is a good one. I've got one for you. Jacob, don't be swayed, but I did invite you on the show. Denmark holds the Guinness World Record for the oldest continuous use of their national flag. Since 1625, they've been using the same flag. I went down a rabbit hole of flags because I'm cool.

I think something that is interesting and that it warned about in its earnings call is that they still appear to be fairly reliant on Google search traffic, which is definitely something you can say of some other platforms like Reddit. But they said that the changes that Google is making to search with generative AI and whatever else could pose a threat to its business.

Snap and Reddit posted strong earnings earlier this week, but with Q3 revenues of $1.37 billion and $348.4 million, respectively, a vast gap remains between them and Meta鈥檚 position. Meta is reportedly working on an AI-powered search tool for Instagram, Facebook, and WhatsApp users to answer queries in-app rather than ceding traffic to Google and Bing, per The Information.

Friction is growing between E-E-A-T criteria (which look for content from trustworthy and established sources) and SGE (which emphasizes experience and user perspectives from sources such as TikTok, Reddit, and Quora). Marketers plan to invest in AI tools. Many marketers are fully integrating AI tools into their strategies to generate content, perform content audits, and create structured data.

That will place LinkedIn ahead of Pinterest, Snapchat, X (formerly Twitter), and Reddit. Click here to view our full forecast for US social network ad revenue share by company. News and insights are driving user growth. It鈥檚 become a destination for news. While Meta and X have distanced themselves from news, LinkedIn has done the opposite as of late.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

From Reddit to Roblox, brands are casting a wider net to reach potential customers, especially among the coveted Gen Z and Gen Alpha demographics. 鈥淕o try things if you have an audience or segment you鈥檙e trying to reach,鈥� said Ben Harms, chief growth officer at youth cultural agency Archrival. 鈥淕o into their world instead of trying to get them to come to you.鈥�.

On today鈥檚 podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.