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Retail ecommerce sales growth in Southeast Asia, which has been blazing ahead in recent years, is set for a slowdown as the global economy faces challenges and tech funding shrinks. This year, the Philippines and Malaysia will lead the region in growth.

Mobile ad spend in Southeast Asia hit $9.1 billion in 2023, yet only 51% of businesses in the region plan to adopt fraud detection tools despite heavy reliance on mobile apps. How it works: Fraudsters use a mix of sophisticated and simple methods to circumvent filters and farm impressions. Fake installs and event spoofing distort marketing data.

Growth of total media ad spend in Southeast Asia will remain elevated from its pre-pandemic levels, but digital ad spending will finally say farewell to double-digit growth this year. Meanwhile, India will top the worldwide ranking in both total media and digital ad spending growth.

In 2023, Southeast Asia will remain a growth leader in digital users. Paradoxically, while its smartphone adoption will soon approach 90% among internet users, only slightly more than 60% of the population will be internet users this year.

For the third year in a row, ecommerce sales in Southeast Asia will grow faster than in any other region of the world. This is likely the final year of Southeast Asia鈥檚 long boom, but for now, the region stands out in a world of rapidly declining growth.

Total and digital ad spending growth in Southeast Asia will be healthy in 2023, but the region鈥檚 ad market remains small when compared with global peers. Its potential, however, is enormous.

The market is growing in India and Southeast Asia. The populations of India and Southeast Asia are growing and are proportionally younger than those of their neighbors to the east. India and Thailand have the fastest-growing pet care markets (including food and products) in Asia-Pacific, with CAGRs of 9.4% and 8.7%, respectively, between 2024 and 2029, per Euromonitor.

It鈥檚 a deep dive into time spent with media, traditional and digital media adoption, and digital device ownership across seven regions: North America (including the US and Canada), East Asia and Oceania (including China), South and Southeast Asia, Western Europe, Central and Eastern Europe, Latin America, and the Middle East and Africa.

Alcohol brands face a daunting challenge in the crowded aisles of grocery stores: capturing shoppers鈥� attention amidst a sea of competing products. They manage hundreds to thousands of active items sold across millions of stores worldwide.

Up to half of their user base faces lockout as Asia-Pacific governments impose child safety laws that may set a global precedent for platform governance

A 30% YoY surge in US smartphone imports in March reveals how manufacturers鈥攍ed by Apple鈥攔aced to beat looming Trump-era tariffs.

Abercrombie & Fitch opts not to stock up on inventory despite tariff risks: The retailer is staying lean in order to chase trends and maximize full-price sales.

A sea of video-generation tools: Firefly is entering the fray at a time when competition for generative AI (genAI) image-creation tools is growing. ByteDance鈥檚 OmniHuman-1 only needs one photograph to generate full-body realistic videos with speech, gestures, and movement. However, TikTok鈥檚 impending US ban could make it difficult for ByteDance to release new products in the country.

Tapestry dismisses impact of tariffs on FY performance as 鈥渋mmaterial鈥�: The Coach parent projected healthy growth as more Gen Zers and millennials pay full price for its bags.

Supply chain headaches mount for retailers: Disruptions in the Red Sea are driving up shipping rates and creating backups at key ports.

Best Buy will stick to its tariff playbook despite court rulings: The retailer is doing its best to ignore the noise and focus on how best to serve its customers.

The news: Ad quality has a big impact on whether gamers will stay in the game or walk away from a session. Over half (52%) of gamers in the US, the UK, Germany, and Japan would quit playing if they encountered multiple disruptive ad features, per Deloitte鈥檚 Quality Drives Value: A Look into Mobile Gaming Ads survey. Our take: Prioritizing features like rewards and skip options can help players feel in control and properly compensated for their time, helping mobile gamers to stay engaged, click through, and return. Poorly timed or deceptive ads, on the other hand, risk alienating gamers and increasing churn.

On Running leans into premiumization to offset tariff impact: The company plans to raise prices as enthusiasm for its expensive sneakers remains high.

Levi Strauss excludes tariff impact from forecast: The uncertainty and upheaval from the latest duties are making it impossible for the retailer to nail down a mitigation strategy.