蘑菇AV

A possible partnership would bring AI-native search to millions, challenge Google鈥檚 dominance, and push Samsung ahead in the on-device AI race.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

GenAI is taking the search market by storm, but market dynamics will stay largely the same this year.

GenAI search is gaining traction, but not all consumers are seeking out the conversational experiences that will eventually disrupt the search ad market.

As advertisers navigate Google鈥檚 recent search changes that favor its emerging AI models, retail media strategies could offer them heightened visibility and control.

Tariffs threaten to reduce US digital ad spending growth this year. This series explains the effects tariffs will have on ad spending in search, social, CTV, and retail media鈥攁nd which parts of each might fare best and worst.

Retail media will reach $60.81 billion in 2025鈥攁dding more new dollars than Meta and Alphabet combined鈥攁nd brands now rank incrementality as a top KPI. In this interview, Tinuiti鈥檚 Elizabeth Marsten lays out how to prove incremental sales, pick smarter tools, and keep measurement future-ready.

The news: Reddit published a report Thursday highlighting its increasing relevance for advertisers as social media users gain trust in the platform for purchase decisions. Reddit routinely delivers promising ad results. Adding Reddit to ad campaigns leads to $6.94 higher incremental ROAS across channels. Our take: Despite lingering brand hesitancy to adopt Reddit as a core advertising channel, the platform is increasingly becoming a reliable source that promises high returns鈥攎aking it a key part of an effective campaign for advertisers who know how to navigate it.

Google鈥檚 AI Overviews lead to fewer clicks on healthcare search results: An industry that heavily relies on search must optimize for visibility in AI Overviews while closely monitoring how AI changes consumer search behaviors.

Amazon sees 18% YoY growth in ad services: While economic headwinds could slow growth, maintaining a presence on Amazon will help advertisers emerge stronger.

Marketers are embracing AI for creative work: Most, though, still ignore its power to drive efficiency and automation.

This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

GenAI adoption complicates retailers鈥� customer acquisition strategies: Brands are struggling to optimize their websites and product listings to account for rising traffic from genAI tools.

OpenAI introduced product recommendations into ChatGPT on Monday, creating a potential opportunity for advertising鈥攁nd a threat to affiliate marketing sites.

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

Artificial intelligence (AI) is helping transform connected TV (CTV) into a performance marketing channel, giving paid search and social media a run for their money. CTV ad spend will reach $32.57 billion in the US next year, and AI is helping to boost its potential for advertisers. Here are three ways AI is doing that.

YouTube tests new AI features: The updates, including video carousels in search results and AI video summaries, promise innovation but require adaptation.

Nearly two-thirds of digital advertising spending in 2025 will be delivered on mobile devices. Tariffs may dampen spending growth but shouldn鈥檛 reduce mobile鈥檚 share of the digital advertising pie.

For publishers, genAI is changing everything from search referrals to the way they produce content.

By buying The Search Monitor, Similarweb adds compliance firepower, but integration hurdles and pricing shifts may test smaller clients

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector鈥檚 fastest-growing ad channel.

The travel industry set the pace for digital ad spending growth from 2021 to 2023, but its annual increases will now decelerate significantly. Growth will lag the national average for the next two years, though it won鈥檛 collapse entirely.

Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.