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Media users frequently consume more than one format simultaneously. If someone spends an hour watching TV, for example, and uses a smartphone to surf the web during the same hour, we count this as an hour of usage for each medium and, hence, as 2 hours of total media time. Smartphone penetration in Canada is almost the highest in the world.

The answer is now that we can't spend time on anything and focus on anything, and we really have to be doing multiple things simultaneously, including following like a baseball game and a soccer game at the same time. So the platforms that are going to allow us to follow the most simultaneous events, often live sports generally are going to be the ones that are going to win out. Marcus Johnson:.

Unlike Netflix, Disney+ does allow ad-supported viewers to stream premium-quality video on up to four devices simultaneously. That should give Netflix pause as Disney+ cements itself as the region鈥檚 second-most popular paid streaming platform. The digital video ad experience leaves much to be desired.

Make simultaneous bill payments: Schedule or send a series of bill payments without navigating to additional pages for billers already set up. Stop check: Request to stop a payment on a physical check before the payee deposits it. Must be requested in mobile app and based on check number. Photo biller setup: Automatically add a bill payee within the app by taking a picture of the paper bill.

And Marcus, it's interesting you're talking about second screening there, which I had an interesting stat on that. Second screening or multi-tasking, digital multi-tasking, we estimate about 84% of online individuals are digital users are second screeners. And that really does continue to grow.

They are simultaneously juggling a whole lot of really difficult decisions. They have incredibly valuable assets, but some are heading down and some are heading up and how they're going to resolve all of this while fighting it out with other interested parties that also know the situation is complex and maybe they don't want to deal with it.

On today鈥檚 podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.

On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI鈥檚 chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.

It was an admission that what they had before wasn't working quite as well because it was processing data sequentially and now it'll be able to process data simultaneously and become more accurate. (12:55):. But one of the interesting data points from its release was they noted that they have rolled out Just Walk Out technology in 170 third party locations, and that's not just in the US.

I mean you have, and this is Jenny's territory with demographics, but I think that there are certainly people particularly in younger generations that are playing with their phone and using it as a second screen as they watch. And then there are people who just aren't. And they often skew older. I think we have some data on that. So as a result, somebody might not even have their phone available.

They can absorb multiple streams of information simultaneously and keep it in order. 蘑菇AV 2.5% of folks are supertaskers, but nearly 50% of people think they are. So if you think you are, you're definitely not. The Harvard Business Review also noting that it takes about 15 minutes on average to reorient to a primary task after a distraction has happened. Like an email.

These platforms are spending quite a lot to do a number of different things simultaneously, including increasing their personalization features as well as their community-driven features, which by the way, Facebook groups, that's another example of something that people called out to be one of the most vibrant sectors of Facebook for a while.

And in the piece she talks about publishers, the idea of them willing to roll over this way and just failing to defend their intellectual property, saying they're also trading their hard earned credibility for little cash from the companies that are simultaneously undervaluing them and building products quite clearly intended to replace them.

He says, "Government's efforts to simultaneously bolster their global AI standing and place restrictions on the technology could be at odds with each other, illustrating the need for international standards." That's all we've got time for today's episode. Thank you, Yory, for hanging out today. Yory Wormser:. Yeah, glad to be here. Marcus Johnson:. Yes, sir. Thanks to Victoria who edits the show.

Going back, Max, to your point about the second screening thing, also 30% to 40% of all generations said they wanted different camera angles, that's all generations. And then finally, 30% of Gen Z folks want to see things from the athlete's point of view. 35% of younger generations said doing so from the point of view from the athlete would be pretty cool.

Giving the example of Korean music giants behind BTS Hype using voice AI to launch its latest artist, MIDNATT in multiple languages simultaneously. Number three, taking creative control, having built a fan base from scratch, creators are moving away from endorsements and taking creative control by launching their own creator brand.

Better picture quality now being offered for the ad tier and also allowing up to two devices to use an account simultaneously. Two, the content. They're adding new content and getting closer to having the same content on both its ad free and ad supported offerings. And then three, advertising wise, advertisers in the US soon have more choice in where and when their ads run.

But can you get to great faster if you are let's say a content creator that is ideating and developing a bunch of scripts simultaneously so that you increase your production? That type of stuff is definitely possible and the smarter creators and copywriters are going to be the ones that embrace it but also acknowledge that AI cannot do it alone. Marcus Johnson:.

Second screening is such a popular activity. And so, I think the social coupled with watching something in the evening or a streaming or digital video while checking social, is a pretty popular media habit for this generation. Paola Flores-Marquez (10:09):. Or if you're like me, you're checking IMDB because you love movie trivia. Marcus Johnson (10:13):.

Because what this year has sort of amounted to me is Musk trying to convince people to pay for a platform that they're used to accessing for free while simultaneously tearing apart everything that they love about it, exacerbating a ton of existing problems and not giving them anything as a replacement.

I think the question is, do you want to have 20 major initiatives simultaneously or should you have 17 or 16? There's no necessarily perfect number but if you take the fact that even there's speculation that they're going to have an ad-supported tier for Prime Video, that's something that was reported on last week by the Wall Street Journal and by our own briefings team.