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On today鈥檚 podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.

On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI鈥檚 chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.

These platforms are spending quite a lot to do a number of different things simultaneously, including increasing their personalization features as well as their community-driven features, which by the way, Facebook groups, that's another example of something that people called out to be one of the most vibrant sectors of Facebook for a while.

In 2023, more providers could roll out programs like Klarna鈥檚 rewards club, which lets customers earn points simultaneously with Klarna and with retailers鈥� own programs. Retail Ecommerce Payments. We forecast US retail ecommerce sales will grow at a low double-digit rate through 2026 as digital buying habits stick. Ecommerce sales will remain above $1 trillion for the second consecutive year in 2023.

I mean you have, and this is Jenny's territory with demographics, but I think that there are certainly people particularly in younger generations that are playing with their phone and using it as a second screen as they watch. And then there are people who just aren't. And they often skew older. I think we have some data on that. So as a result, somebody might not even have their phone available.

And in the piece she talks about publishers, the idea of them willing to roll over this way and just failing to defend their intellectual property, saying they're also trading their hard earned credibility for little cash from the companies that are simultaneously undervaluing them and building products quite clearly intended to replace them.

They can absorb multiple streams of information simultaneously and keep it in order. 蘑菇AV 2.5% of folks are supertaskers, but nearly 50% of people think they are. So if you think you are, you're definitely not. The Harvard Business Review also noting that it takes about 15 minutes on average to reorient to a primary task after a distraction has happened. Like an email.

He says, "Government's efforts to simultaneously bolster their global AI standing and place restrictions on the technology could be at odds with each other, illustrating the need for international standards." That's all we've got time for today's episode. Thank you, Yory, for hanging out today. Yory Wormser:. Yeah, glad to be here. Marcus Johnson:. Yes, sir. Thanks to Victoria who edits the show.

Going back, Max, to your point about the second screening thing, also 30% to 40% of all generations said they wanted different camera angles, that's all generations. And then finally, 30% of Gen Z folks want to see things from the athlete's point of view. 35% of younger generations said doing so from the point of view from the athlete would be pretty cool.

Giving the example of Korean music giants behind BTS Hype using voice AI to launch its latest artist, MIDNATT in multiple languages simultaneously. Number three, taking creative control, having built a fan base from scratch, creators are moving away from endorsements and taking creative control by launching their own creator brand.

Better picture quality now being offered for the ad tier and also allowing up to two devices to use an account simultaneously. Two, the content. They're adding new content and getting closer to having the same content on both its ad free and ad supported offerings. And then three, advertising wise, advertisers in the US soon have more choice in where and when their ads run.

I think the trend we've observed and Ampush, the company I ran, historically partnered heavily with the digitally native brands, with the disruptors or upstarts, and those companies, the successful playbook was start taking advantage of Facebook ads or Instagram ads or other ways of simultaneously creating your brand and driving sales and then building an audience, finding repeat purchasers, and over time

But can you get to great faster if you are let's say a content creator that is ideating and developing a bunch of scripts simultaneously so that you increase your production? That type of stuff is definitely possible and the smarter creators and copywriters are going to be the ones that embrace it but also acknowledge that AI cannot do it alone. Marcus Johnson:.

Because what this year has sort of amounted to me is Musk trying to convince people to pay for a platform that they're used to accessing for free while simultaneously tearing apart everything that they love about it, exacerbating a ton of existing problems and not giving them anything as a replacement.

I think the question is, do you want to have 20 major initiatives simultaneously or should you have 17 or 16? There's no necessarily perfect number but if you take the fact that even there's speculation that they're going to have an ad-supported tier for Prime Video, that's something that was reported on last week by the Wall Street Journal and by our own briefings team.

There's an app where viewers can shop the show and simultaneously be on their phones and be watching the content. So I think it's really interesting. And I know TikTok gets a lot of recognition for the live commerce push, but Amazon's trying to do it, too. Sara Lebow:. I don't totally have faith in this one. It's definitely interesting.

The most important sentence in this article to me is by utilizing TikTok on Prime Day, Amazon's able to generate social media engagement, organic buzz, while also allowing consumers to interact with both platforms simultaneously.

People are second screening on their phones while they're in front of the TV. And Gen Z can say that they want to limit screen time all they want, but it doesn't add up to the amount of time they're actually spending on screens. They're spending more time on TikTok and Instagram than ever before. So sorry, but no. Marcus Johnson:. Yeah, I think our time spent...

I know leading into some other forecasts of ours, specifically our simultaneous media users, we estimate 77% of the US adult population regularly watches TV while connected to a device, essentially almost everybody at this point.

And you always get a simultaneous wave of anxiety, on the one hand, for all of the possible negative ramifications, whether that has to do with job losses, ethical dangers, liability, the possibility that none of this is going to be any good, the possibility that companies or clients will dive into this and maybe the results won't be what they want or it'll be a big fiasco, or the platforms in question