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And Shopify has a ChatGPT-based shopping assistant. Google Cloud has a virtual agent. And I think there are similar things in search. Aren't there, Blake? Blake Droesch (12:33):. Yeah, there is a, in the OpenAI GPT store, a out-of-the-box conversational search tools that smaller retailers can access.

Dress the Population implemented Obviyo Recommend (powered by Amazon Personalize) to create a hyper-personalized product recommendation app for Shopify. Developers built and deployed curated recommendations and intelligent user segmentation at scale, resulting in a 27.9% increase in conversion rates. Improve retention rates.

Those companies include Impact, Jellysmack, Shopify, OnlyFans, Creator Cash, and Linktree, among others. Kajabi, which primarily offers online course services for creators, said in March that creators had earned $5 billion in lifetime gross merchandise value (GMV) by selling digital goods. There is a long tail of other revenue streams and smaller creator-focused firms.

Now, people may not know BigCommerce because they're a little smaller than a company that they may know, and that's Shopify. They're very similar in many ways. And the bottom line is that these companies are also serving those small to midsize businesses. And guess what?

Walmart makes a huge acquisition in hopes of taking on Amazon鈥檚 retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart鈥檚 prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial鈥� Most Interesting Retailers List, a monthly ranking revealed on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Especially in this instance, the Shopifys of the world, that could help you with plug and play so you could put up your website more quickly and not have to worry about some of the operational things. Because it's true, there are so many costs to a digitally native brand that I think was lost on people.

But I think what's going to really have a really powerful effect on not just the retail media ecosystem, but just the US consumer experience of shopping online is going to be determined in large part by aggregators like CitrusAd, like a Criteo, like potentially Shopify or The Trade Desk, because they will have an outsized impact on what's searching and what shopping looks like on online for the foreseeable

Whether it's with, I don't know, a Walmart or an Instacart or a Shopify or someone else, this is a potentially really big move especially because the real big question floating over social media as a space is how integral can it be in digital shopping journeys? I think Pinterest's partnerships with those two giant companies are potentially a big piece of helping us answer that question.

And to compete with an ever-growing and super cluttered group of companies, so like Targets and Walmarts of the world, but also the delivery systems, the Ubers and DoorDashs, plus the Shopify style platforms that are also offering this service. I think it's a dud. blake droesch:.

I think he's partnered with Shopify. Andrew Lipsman:. He might not be, but he is in Target. Sara Lebow:. And Walmart. Okay. In the interest of time, we won't linger on Logan Paul Energy drinks. Still can't remember if that one's Logan or Jake. Andrew, what is a campaign that captured your attention? Andrew Lipsman:.

But to your point, Angela, one of the reasons I think that this purchase conversion theme is going to really push the envelope in 2024 is that you've got a host of other entities, Shopify and the like being able to do the same thing and harnessing commerce enablement. Rob Rubin:. See, I'm skeptical. Angela Murphy:.

We also had our honorable mentions, nine and 10, of Shopify for adding a bunch of AI everywhere, and Crocs for really having a strong year, but they didn't quite make our top eight. Now it's time for our second half where Blake and Sky get to tell us where we went wrong or maybe just where we need some edits.

Some competitors might emerge; Shopify, potentially, if they start aggregating all their stores into one platform. They've actually launched a website. That could be another way that Google's presence in the shopping process gets disrupted, I think. And again, just to plug some of our content, Minda Smiley, our social media analyst, is publishing a report about social searches.

In addition to Shopify, new chatbots have come out from Instacart, Mercari cart four with Walmart, MasterCard, and others testing chatbots. But Bill, how soon will we be using chatbots to shop? Bill Fisher:. I think there's an inevitability about it. I say that because we have some proprietary survey data on this in the UK. We did a survey in partnership with Toluna.

But our forecast shows Amazon Business, combined with Shopify and BigCommerce, is growing faster than the overall market, indicating a significant level of disruption in the industry. Amazon Business attracts more B2B buyers each year. Our forecast shows B2B ecommerce site sales are growing roughly 10% YoY from 2022 to 2026.

Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify鈥檚 Shop app.