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But to your point, Angela, one of the reasons I think that this purchase conversion theme is going to really push the envelope in 2024 is that you've got a host of other entities, Shopify and the like being able to do the same thing and harnessing commerce enablement. Rob Rubin:. See, I'm skeptical. Angela Murphy:.

We also had our honorable mentions, nine and 10, of Shopify for adding a bunch of AI everywhere, and Crocs for really having a strong year, but they didn't quite make our top eight. Now it's time for our second half where Blake and Sky get to tell us where we went wrong or maybe just where we need some edits.

But our forecast shows Amazon Business, combined with Shopify and BigCommerce, is growing faster than the overall market, indicating a significant level of disruption in the industry. Amazon Business attracts more B2B buyers each year. Our forecast shows B2B ecommerce site sales are growing roughly 10% YoY from 2022 to 2026.

Some competitors might emerge; Shopify, potentially, if they start aggregating all their stores into one platform. They've actually launched a website. That could be another way that Google's presence in the shopping process gets disrupted, I think. And again, just to plug some of our content, Minda Smiley, our social media analyst, is publishing a report about social searches.

In addition to Shopify, new chatbots have come out from Instacart, Mercari cart four with Walmart, MasterCard, and others testing chatbots. But Bill, how soon will we be using chatbots to shop? Bill Fisher:. I think there's an inevitability about it. I say that because we have some proprietary survey data on this in the UK. We did a survey in partnership with Toluna.

Integration with digital commerce platforms, like Shopify and BigCommerce, aim to draw more businesses into its network by making it easy to list and manage sales on Walmart鈥檚 marketplace.

Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify鈥檚 Shop app.