There鈥檚 been a rapid expansion of ad inventory available for consumption on smart TVs as they鈥檝e become more common in the home and streaming viewership nears the levels of pay TV. Predictions. Non-pay TV households will approach parity with pay TV households. Thanks to smart TV connectivity, non-pay TV homes will account for 42.4% of Canadian households in 2024 and continue upward.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.