蘑菇AV

Affiliate marketing resonates with younger demographics, particularly Gen Z and millennials, who actively engage with affiliate content on social media and exclusive discount sites. These cost-conscious consumers are more inclined to explore affiliate links and promotional offers, giving brands an effective way to reach this growing market.

Retailers should lean into social media to drive private label brand awareness among Gen Z audiences. Among the 15-to-27 cohort in our Path to Purchase survey, social media was just as important as physical stores in driving product discovery. Retailers should leverage TikTok, in particular, to reach this demographic, as it is already home to creators who share value-oriented finds. Among them:.

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major gaming sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

While Discord doesn鈥檛 disclose age demographics, surveys suggest 15%, or 30 million, of its 200 million monthly active users (MAUs) are under 18, per TechSpot. OpenAI鈥檚 ChatGPT is restricted to users 13 and older under its terms of service. Exact under-18 usage is unclear, but its widespread adoption in education suggests significant youth engagement.

The follower base of finfluencers matches many firms鈥� target customer demographic. As more consumers turn to social media for financial advice and recommendations, banks and other financial institutions can learn from their techniques. Nearly half of all CMOs expect to increase their spending on influencer marketing in 2023, per a recent Gartner survey.

YouTube may be the dominant video platform on the internet, but Instagram remains one of the most-used social platforms, especially among a similar demographic to TikTok鈥檚. Forty-four percent of US teens and adults said they use Instagram, per Edison Research. Excluding minors, YouTube鈥檚 largest demographic in the US is ages 25 to 34.

And Instagram has emerged as the most likely replacement for TikTok among younger demographics. Nearly half (47%) of 12- to 34-year-olds said they鈥檇 use Instagram more often in place of TikTok if the latter were banned in the US, per a January 2025 Edison Research survey of TikTok users, making it the clear front-runner.

VR user penetration will hit critical levels across key demographics, and AR is gaining ground through mobile and social media. The tipping point will present new opportunities and challenges for advertisers. AR鈥檚 expansion is transforming the consumer landscape, with mobile devices leading the charge.

Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Social media is the most popular activity in the region across demographics. The difference in adoption rates between gender, age, and income is less than 2%.

Video and social media are driving influencer engagement. LinkedIn is the dominant platform for B2B influencer marketing, with short-form videos and podcasts delivering high ROI. Social media enables brands to work with influencers for thought leadership and industry discussions. Events are amplifying influencer impact.

Dupe culture holds strong appeal on social media. As bargain-seeking shoppers look for a compromise between maintaining self-care and cutting back where they can, interest in lower-cost dupe brands is gaining ground. Aiming to duplicate the quality of more expensive products, brands like e.l.f. Cosmetics are partnering with social media influencers鈥攁nd consumer interest has spiked.

Given how much teens鈥� problematic social media use has been in the news this year given platforms' legal woes, the controversy over youth targeting adds another layer of concern, especially for reputation-conscious advertisers.

The TV and CTV disconnect likely comes down to demographics and competition from other media. Younger consumers have abandoned TV much faster than older generations, and marketing dollars have followed them. But the money leaving TV isn鈥檛 automatically going to CTV: Much of it appears to be flowing to social media or other digital ad channels.

Overall social media/messaging usage in Canada was 97.1%, slightly ahead of the US (96.7%). When asked about using any of the specific social media sites (respondents were asked if they used any of the 49 named services), the usage rate was 95.2%. Messaging service usage was 90.2% (respondents were asked if they used any of the 17 named services).

The differences among demographic groups were more pronounced in digital audio streaming than for video streaming. A large divide was evident between the youngest age cohort (ages 16 to 24) and the oldest (ages 55 to 64), between high- and low-income households, and between urban and rural dwellers. Social media adoption was nearly universal, at 95.2%.

Rather than locking in on one athlete, brands should look for a group of athletes whose followers overlap with their intended demographic and whose posts exhibit an affinity for the brand鈥檚 category. 鈥淭hese may be athletes that you haven't heard of, but their audience has certainly heard of you or has an affinity for the product or the industry which you serve,鈥� Lawrence said.

As platforms like Reddit grow, brands and agencies may begin diversifying media spend more aggressively, exploring platforms like Reddit not just as supplements, but as primary channels for certain campaigns or demographics.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Prestige beauty sales have gained the most ground thanks to social media (particularly TikTok) generating interest among younger demographics, relatively widespread distribution through both online and store channels, and the elevation of beauty routines and self-care trends during the pandemic.

Social commerce sales are continuing to rise steadily, reaching $82.82 billion in the US next year, per our forecast. But it鈥檚 getting harder to convert new buyers. Here鈥檚 how retailers can encourage more social media purchases and boost their social commerce sales.

Gen Z feels better than millennials about its relationship with social media: But while platforms are popular brands among teens, data shows they can have negative mental effects.