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Roughly 2 in 5 companies plan to reduce Pride-related engagements this year, while none expect to increase them, according to an executive survey conducted by Gravity Research.

Sponsored AI Lenses let users drop into branded scenes via selfies, offering a fast, cost-cutting alternative to AR with higher engagement potential.

Also, high social media engagement might lead respondents to classify news in social media as online press. Print press time was just 37 minutes daily. Media Adoption. Social media adoption in Brazil was nearly universal. Almost all (99.6%) respondents used social media, placing Brazil No. 1 globally in social media penetration, tied with the Philippines.

The news: YouTube is testing a variable notification system to help channels sustain higher engagement rates, per a company blog. In the experiment, subscribers who haven鈥檛 recently engaged with a channel will not receive push notifications. Notifications will still be delivered via the in-app notification inbox. Subscribers who frequently engage with channels will continue to receive notifications.

As feature parity becomes strategy, Meta chases engagement and relevance.

Discord expands ad offerings: The company is launching Video Quests for mobile in June 2025, incentivizing ad engagement with in-game rewards as it broadens its advertiser appeal beyond gaming.

Original content still drives growth: 鈥淎dolescence鈥� proves Netflix can win with high-quality dramas that spark cultural conversation and dominate viewer engagement.