蘑菇AV

Seventy-seven percent of marketers use social media videos, and 54% of all marketers use video for interviews with influencers and subject matter experts, per an August 2023 Content Marketing Institute (CMI) survey. Marketers post videos most often on YouTube (79%) and LinkedIn (76%). Nearly all user-generated content (UGC) in B2B is video.

X hopes video can reverse declines: A video tab is part of the company鈥檚 bet to attract users and advertisers.

Because a share of time spent with video overall, all the time people spend with video, YouTube or social video or whatever, it is ticking up a touch, which is impressive to be able to grow it fast enough to be able to gain even more, a greater share of the video pie. Sorry, Oscar. Oscar Orozco (15:40):.

Instagram is looking more and more like TikTok: The company is launching a video editing app, Edits, which is strikingly similar to TikTok鈥檚 CapCut.

This year's Sundance Film Festival featured Creator Day, a full day of programming dedicated to the creator economy and innovations in branded content. The unique event, crafted by Sundance's BrandStorytelling and sponsored by YouTube, aimed to highlight the creator industry鈥檚 development beyond sales-driven social posts into long-term brand partnerships.

In contrast, stylized social media videos expose new mothers to idealized portrayals of motherhood, which can lead to increased anxiety and envy, according to a March 2024 study by University of Nebraska鈥揕incoln scholar Ciera Kirkpatrick. Facebook, TikTok, and Instagram are the leading platforms among mothers.

Adding social video and YouTube, we can account for roughly 91% of all time spent watching video per day. To view time spent with various video formats, click here. The rest of US adult daily video time will go to a smorgasbord of smaller formats.

The emphasis on Shorts suggests YouTube is vulnerable to social video competitors and knows the medium will be more important as consumers lean toward quicker, more engaging content. Pichai pointed out that YouTube Shorts monetization has improved, particularly in the US. Shorts recently unveiled fresh features in a bid to improve creator tools and boost viewer interaction.

Nearly 65% of event organizers said social video snippets are the best way to engage Gen Z audiences, per a December 2023 Zuddl survey, marking another shift from traditional email outreach. And nearly 60% said they prioritize repurposing event content for use by sales teams. Making the choice between hybrid, virtual, and in-person events.

Every platform is preparing for a TikTok ban. Every social app is now a short-video platform. Some are also combining short, long, and live video into one TikTok-like feed.

The platforms must also contend with the reality that people still love short-form, many short video creators will have a learning curve for longer-form, and viewers are starting to max out on social video time. Predictions. Videos will still be closer to the 15-second than the 15-minute mark. Longer-form doesn鈥檛 mean 鈥渓ong.鈥� There also won鈥檛 be a standard TV-like formula for social video.

Social network video ad spend will grow by 24.6% this year, per our March 2024 forecast. Platforms are leaning into longer videos and users are willing to watch them, which is creating more ad inventory mid-roll, as noted in our 鈥淪ocial Video 2024鈥� report. 3. Ad buyers are looking for scalable, high-quality video ads.

Video, social media, and creators also have a role to play. 蘑菇AV a fifth of 18- to 34-year-olds are watching beauty routine and tutorial videos鈥攁nd looking up specific influencers and creators to research and evaluate new products, according to our survey with Toluna.

The news: US adults are increasingly dependent on digital platforms for news, with social media and video overtaking traditional news outlets for the first time. 54% of US adults get their news from social media, per the Reuters Institute鈥檚 2025 Digital News Report, compared with 50% from TV news and 48% from news websites and apps. Our take: Linear platforms could offer personalized news digests and mobile- and social- friendly content to reengage younger users, while advertisers should diversify their campaigns across social media platforms to follow fragmented user engagement.

It鈥檚 not just B2C brands that have embraced the format: Short-form social videos deliver the highest ROI for B2B marketers globally, with 55% citing these videos as the most effective content form for maximizing returns鈥�. Our take: YouTube鈥檚 decision to expand the length of Shorts reflects a broader industry trend of catering to creators and audiences who want flexibility in content consumption.

Allocca recommends that FIs considering finfluencer partnerships look at collaboration beyond social media videos. For example, if a finfluencer has a podcast, FIs could buy a short ad that would air in an upcoming episode. Another option is purchasing lines of copy in a finfluencer鈥檚 newsletter鈥攚hich could get as many views as some social media videos.