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Tariff escalation heightens recession fears: 蘑菇AV's forecasting team analyzes the economic disruption from Trump鈥檚 new trade policies.

For example, the YouTube Shopping affiliate program is only available to creators in the US and some Southeast Asian markets. But the overall impact of the program has been positive. Nearly half of marketers surveyed by Influencer Marketing Hub in August 2024 said Shopping Collections had significantly boosted sales. Implications for brands. YouTube is down the list for creator commerce.

UK regulators approve Shein IPO in a victory for China: While it may be too late for the fast-fashion retailer, the move could put the UK in China鈥檚 good graces and protect it from the worst of the trade war.

Digital鈥檚 share of total media ad spending in Asia-Pacific will reach a milestone in 2025, surpassing $200 billion for the first time. The region鈥檚 digital ad spending will increase 8.6%, led by India, while China鈥檚 growth will slip noticeably amid the country鈥檚 economic struggles before a rebound the following year.

Max is strategically replacing HBO Go with Max across Southeast Asia, introducing enhanced features, improved technology, and flexible subscription options including mobile-only plans in Indonesia and the Philippines.

The growing trade war could dim America鈥檚 birthday and beyond: With flags and fireworks largely produced in China, July Fourth may be quieter鈥攁nd holiday gifts scarcer.

It cancels a $1 billion US data center plan and pauses other developments as it braces for rising material costs and geopolitical pressures.

The cost of everything from Pandora jewelry to Adidas sneakers is rising: The trend is poised to accelerate as tariff-hit goods arrive at US ports鈥攁nd shoppers have taken note.

Exclusive experiences like this are helping Amex to win over millennials and Gen Zers

Consumer spending surged in March: But the rapid decline in consumer sentiment and likely surge in inflation is sure to slow that momentum in the coming months.

Canada鈥檚 trade war with its largest trading partner is underway. While uncertainty remains around the scope and depth of US tariffs, Canadian brands and retailers need to rebalance a heavy reliance on US-based customers and suppliers.

Korean dramas captured 40% of SVOD viewership in Southeast Asia in H1 2023, per the MPA report. Leading sub OTT video services in Indonesia and other Southeast Asian countries include Amazon Prime Video, Bioskop Online, CATCHPLAY+, Disney+ Hotstar, GoPlay, Hooq, iflix, MAXStream, Mola, Netflix, Vidio, Viu, and WeTV. Sources. Media Partners Asia.

Asia-Pacific鈥檚 many holiday and seasonal shopping events are hugely popular for finding deals. Traditionally Western and China-originated events are also gaining ground in the region as the consumption culture expands.

Moving operations from China to Southeast Asia, the US, or other countries could improve resilience but raise costs in the short term. Being heavily reliant on just-in-time supply chains could cause reduced innovation and disrupted product launch cycles, especially for in-demand goods like AI hardware and consumer electronics.

Trump鈥檚 鈥淟iberation Day鈥� tariffs landed harder than expected. Uncertainty remains, given the pause on reciprocal tariffs for countries willing to negotiate with the US鈥攁long with an escalating trade war with China. Which markets will take the greatest hits? And how might our US forecasts change?

A 358% YoY spike in DDoS attacks reveals rising threats from IoT botnets and state-sponsored hackers. Marketers risk campaign collapse without hardened, resilient infrastructure

Custom AI agents are booming, but power and capacity shortfalls are slowing Microsoft鈥檚 expansion, threatening to delay broader adoption and inflate cloud costs.

Tariffs threaten innovation鈥檚 pace: Prolonged trade wars could hike smartphone prices and delay new tech rollouts, making midrange devices a safer, more strategic choice for buyers and brands. Read online

M&A activity in the marcom space fell 37% in 2024: The decline shows a field in peril鈥攂ut preparing for a rebound promises success.

Furniture retail squeezed by high acquisition costs: Industry KPI data shows the sector at a disadvantage as economic uncertainty and tariffs drive up the cost of winning customers.

China鈥檚 retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions鈥攊f consumers still bite.

Meanwhile across other Southeast Asian markets, namely Singapore and Thailand, the ecommerce share of retail sales dipped in 2023 as offline activities gradually returned to pre-pandemic levels, and that share will remain flat in 2024. To view the full forecast, click here.

With iPhone prices poised to spike, Apple鈥檚 supply chain edge offers a short reprieve, but panic buying reveals deeper economic fears taking hold

Exclusive events鈥攅ven when cardholders have to pay to access them鈥攈ave helped the brand make big gains with Gen Z and millennials.