Earlier plans to co-launch a joint sports streamer with Disney and Warner Bros. Discovery were dropped following legal complications. Our take: ESPN’s reinvention is long overdue, and Fox’s entry reinforces a broader push among media incumbents to modernize without sacrificing their legacy revenue.
Article
| May 13, 2025
Chart
| Nov 14, 2024
Source: YouGov
For that reason, the NBA is becoming one of the most valuable arenas for marketers in all of sports.
Article
| Jun 5, 2025
On TV, auto brands are centralizing advertising around sports events—sports accounted for 71% of auto TV ad spend in April, per iSpot. But as economic headwinds pile up, automakers are instead turning their attention to digital advertising channels like search, social, and digital video, which offer clearer performance metrics than traditional channels.
Article
| May 23, 2025
Live sports (low disruption). Key market dynamics. The NFL “Sunday Ticket” deal upped the ante for YouTube and live sports. But the costs associated with securing this type of top-tier sports coverage means it’s an isolated case, at least for now.
Report
| Apr 2, 2025
Sports will increase its share of upfront commitments, according to Christi Uban at Marketing Architects. Because sports inventory is finite and in-demand, it’s becoming more common for TV networks to require non-sports commitments from advertisers buying sports, she said. E.W. Scripps placed women’s sports at the center of its upfront presentation.
Report
| May 7, 2025
While Flagg will be the first NBA top pick in the past decade (and likely ever) to sport New Balances, he joins a formidable roster of athlete ambassadors helping the brand shed its “dad shoe” image, including NBA star Kawhi Leonard, WNBA standout Cameron Brink, and baseball MVP Shohei Ohtani.
Article
| Jun 25, 2025
Provide an overview of our UK key ecommerce retailers forecasts as of Q4 2024, including Amazon, Sainsbury’s, Tesco, John Lewis Partnership, Ocado, Next, Currys, Boots, Marks & Spencer, Asos, JD Sports, and Boohoo. Help retailers benchmark their sales against Amazon and other competitors. Equip retailers with the data to forecast future ecommerce sales growth.
Report
| Jan 30, 2025
NBCUniversal and Amazon paid a fortune for NBA rights in the hopes that Peacock and Prime Video would continue to gain and maintain subscribers due to exclusive sports rights. We forecast that live sports viewing will keep shrinking on traditional TV and growing on digital services. In 2022, more sports viewers watched via traditional TV than digital services.
Report
| Jan 22, 2025
Sports leagues will continue to succeed. Rights for sports broadcasts keep growing, and sports continue to increase their importance in upfront negotiations. Sports ad inventory will be sold at a premium while the rest of the entertainment industry suffers. TV networks will take a hit. Media companies with significant linear TV assets—like NBCUniversal, Disney, Warner Bros.
Report
| May 21, 2025
The news: Netflix will offer linear TV content from French broadcaster TF1 including scripted shows and live sports in France beginning next summer, the two companies announced at Cannes Lions 2025. TF1 will distribute content and live broadcasts on Netflix’s platform, opening the door for future deals with other broadcasters. TF1 reaches 58 million monthly viewers, per the announcement.
Article
| Jun 18, 2025
The 2024 Games were that year’s biggest sports sponsorship event, making Visa’s strategy of large sporting events a tentpole of its marketing efforts. Our take: Visa’s partnership with FIFA serves to increase its visibility across vital markets, boost brand awareness, and illustrate the value of its services in connection with the exhilaration of the FIFA club games.
Article
| May 13, 2025
Canceling Venu Sports is expected to cost Disney’s sports segment $50 million, further adding pressure to its streaming business. Peacock is betting big on live sports, but profitability remains elusive. The platform added 16% more subscribers YoY, reaching 36 million, while revenues surged 46% to $4.9 billion.
Report
| Feb 20, 2025
FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.
Article
| Oct 1, 2024
Biddable pause ads can stand out from standard offerings by combining real-time bidding technology with contextual, viewer-specific targeting to better align with Fubo’s core sports audience—maintaining viewer interest and advertiser confidence in Fubo’s unique value.
Article
| May 29, 2025
That blend of entertainment and live sports could help insulate Disney from broader market pressures—especially as consumer wallets tighten. Looking ahead: Disney+ is projected to generate $4.12 billion in US subscription revenues in 2025, per our forecast. That’s up 8.6% from the prior year, while its ad-supported tier should bring in $1.27 billion—marking a 20.1% increase.
Article
| May 7, 2025
At the same time, it’s working more closely with long-time retail partners like Foot Locker, Dick’s Sporting Goods, and JD Sports. But it has a lot of ground to make up: Wholesale revenues fell 7% YoY in the last fiscal quarter, a sign that retailers are reconsidering orders amid Nike’s declining brand heat and weakening demand.
Article
| May 22, 2025
Sports, one of the biggest topics of discussion on X, has been growing consistently on Threads. Sports-related creators have grown follower communities by nearly a million users collectively, per Meta data, and sports represents the fastest-growing category of “influential creators” on the platform.
Article
| May 2, 2025
As CTV services increasingly show more live events and sports coverage, they chip away at some of the last remaining benefits of linear TV. Marketers should feel empowered to research and identify what CTV campaigns can offer compared to traditional TV. 3. CTV advertisers are already benefiting from measurement and performance goals.
Article
| Jun 11, 2025
For WBD, a potential spin-off of linear assets could help streaming growth, and Paramount must continue investing in sports and blockbuster content. Both companies will need to keep delivering streaming hits and managing costs prudently amid external pressures like trade disruptions and cautious consumer spending.
Article
| May 8, 2025
Overall, apps that have everyday-use appeal, including entertainment and photo and video apps, are better bets than those only checked occasionally, like sports apps.
Article
| Apr 8, 2025
Brands are increasingly investing in sports and forging partnerships with leagues, as sports offers exceptional growth potential. Viewers frequently interact with sports content on their phones and tablets, and partnering with the UFC gives Meta access to a highly engaged audience.
Article
| Apr 3, 2025
An unlikely alliance: Lowe’s teamed up with Electronic Arts’ EA Sports unit and will be featured in several video games, including Madden NFL. The deal also includes a real-life interactive experience that will travel around the US to engage consumers during the upcoming pro football season.
Article
| Apr 30, 2025
Key stat: US digital live sports viewers now outnumber traditional pay TV live sports viewers, per our September 2024 forecast. 114.1 million people in the US will watch live sports via digital this year, compared to 82.0 million pay TV viewers. Streamers are consequently investing more in sports rights, which means even more people cutting the cord and watching via digital.
Article
| Mar 28, 2025
Live sports programming has become the biggest variable, although growth is difficult to achieve no matter what. Peacock grew its time spent the most last year, thanks overwhelmingly to sports. Amazon Prime Video will top the active user growth list this year for the same reason. Disney+ is also growing well, but mainly because Disney is allowing it to steal engagement from Hulu.
Report
| Mar 7, 2025