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Cheaper, ad-supported tiers come to Spotify. We were incorrect about this one, but Spotify did make a number of ad plays and teased a new tier launch. The digital audio company rebranded its ad platform from Spotify Ads Studio to Spotify Ads Manager in an effort to attract more programmatic ad-buyers. It launched a supply-side platform (SSP) offering video ad inventory.

Retail and streaming platforms poised to gain digital ad revenue in 2023: Spotify and other newer players in advertising will see faster growth than Meta and Google.

Roku and Spotify will be the only outliers on the list of fast growers in 2025. It is worth noting, however, that we do not yet have a projection for worldwide Netflix ad revenues, which would likely rank highly in the above chart. Behind the Numbers.

Exclusive podcasts didn鈥檛 pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform

Spotify wants a share of CTV ad spending: The audio app is partnering with Roku to capitalize on consumers who use their TVs as living room speakers.

On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.

On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.

Its car listenership, radio model, and DJ personalities give it a distinct edge, but Spotify could also threaten those strengths. Over time, Spotify has leaned less on discovery features and more on resurfacing music that users have already shown interest in. SiriusXM鈥檚 radio-style, hands-off approach to music takes the load of deciding what to listen to off of users.

YouTube is the preferred podcast platform among US listeners of this medium, according to Morning Consult. Spotify takes second place, followed by Apple Podcasts and Pandora.

On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

Spotify has reached a record 551 million monthly active users worldwide after adding 36 million new users in Q2鈥攁 growth that鈥檚 three times greater than the same period last year.

For boomers, it鈥檚 an easy way to access older or obscure content without having to learn a new platform like Spotify. Among boomers who use social networks, 90.3% are on Facebook. The platform continues to beat other social media apps by double digits. It is one of boomers鈥� top three preferred apps alongside Google and YouTube, according to Forbes Advisor. Keep an eye on boomers鈥� TikTok engagement.

Spotify鈥檚 new marketing offer for advertisers: Spotify is expanding its ad revenue streams with new agency and genAI ads, but a shift into video advertising might miss its target audience. Read article. EU publishers vs. Google: Media giants from 17 European countries sue Google for 鈧�2.1 billion, claiming ad market manipulation and revenue loss.

Platforms like Spotify and Apple are struggling to match YouTube's video podcasting capabilities. Visual enhancements are becoming standard across audio platforms, with Spotify now adding 30-second video clips to audiobooks. The shift creates opportunities for creators, brands, and advertisers to enhance engagement. Platform dynamics:.

It has been lauded for its ability to create AI podcasts from text documents and was recently featured in Spotify Wrapped. NotebookLM Plus, a $20-per-user-per-month service, is part of Google Cloud鈥檚 new platform for AI-powered agents, Agentspace.

Zooming out: Instagram is trying to capture market share from TikTok, which faces a looming US ban, by adding new features like Spotify integration and resetting content recommendations. Our take: Trial Reels represents Meta's effort to compete with TikTok by addressing creator anxieties about experimentation and performance.