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On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.

Here鈥檚 what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.

Netflix is hoping to combat this churn with its AI-powered search tool, a feature still in its testing stage that allows users to filter content based on their mood and emotions, rather than key words.

Spotify is already by far the biggest US digital audio streaming platform at 88.4 million users in 2022, beating out its closest rival Amazon Music by over 30 million. It鈥檚 also the biggest US platform for podcasts, at 32.2 million listeners in 2022.

Spotify adds video learning courses in its latest experiment, writes John Porter of the Verge. He explains that the audio giant is offering four categories of courses in the UK: make music, get creative, learn business and healthy living. Product Director Mohit Jitani says users are already coming to Spotify for education via podcasts. So educational content makes sense.

With users spending slightly less time on the app and user growth slowing, the quality of interaction matters more than ever. Whether it鈥檚 through gamified AR activations, AI-powered Lenses, or creator-led content that taps into fandoms, Snap is betting that smarter, more focused engagement will win over advertisers looking for meaningful results in a fragmented media environment.

Our take: With Google鈥檚 advanced models, YouTube is heavily investing in AI as the future for content creation, but users need to be careful鈥攊f everyone uses outputs that YouTube Studio provides verbatim, they could compromise their relationship with loyal users and get lost in the search algorithm.

Roku and Spotify will be the only outliers on the list of fast growers in 2025. It is worth noting, however, that we do not yet have a projection for worldwide Netflix ad revenues, which would likely rank highly in the above chart. Behind the Numbers.

So the data that I have is that it broke multiple records just on Spotify, actually. So it became Spotify's most pre-saved album in history. Spotify says that nearly 70% of users who save an album listen to it in the first week. It also became the most streamed album in a single day less than 12 hours after it was released.

If you really want to rival Spotify and Pandora, you're going to have to clear some bigger legal rights then I think TikTok's ever had to deal with when they're having user generated stuff in short snippets. Marcus Johnson:. Blake. Blake Droesch:. I think obviously digital music adoption is super high.

Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform鈥檚 advertising ambitions haven鈥檛 yet taken off.

Gen Z currently makes up 26.2% of US LinkedIn users, and the cohort will surpass Gen X in LinkedIn use next year, according to our May 2024 forecast. Brands investing in creator content should consider LinkedIn, on which they can reach 34.8% of Gen Z social media users. But LinkedIn isn鈥檛 the only place where Gen Z is networking.

The FTC received numerous comments from consumers supporting the rule and complaining about nebulous cancellation policies for a range of services including Spotify and Netflix, suggesting brands could benefit from increasing consumer transparency.

On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.

Thousands of users saw $0 balances or couldn鈥檛 access accounts. With no clear explanation from BofA, the bank risks losing customers.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Spotify uses GenAI to create personalized playlists for customers based on listening habits and preferences. Regular updates keep users engaged. Customers share playlists on social media鈥攖urning loyal customers into brand advocates. How can marketers and CX leaders capitalize on GenAI? Change and adaptation are key as the technology rapidly evolves.

Just over a week ago now, Spotify expanded its partnership with Google Cloud to use large language models, LLMs, to help identify users listening patterns across podcasts and suggest tailor-made recommendations as reported again by Reuters. Of course, Spotify has been using AI for its recommendation algorithms for some time with its music offering.

In previous elections, Hulu and Spotify experimented with suspending political ads before ultimately allowing them on their platforms. Instead of banning political ads, most streaming services are now trying to take advantage of the ad spend that鈥檚 flowing in from this sector. Hybrid ad options are the norm for streaming services. Streaming service operators are under pressure to show profits.

Self-serve advertising platforms are also growing in popularity; Spotify, Instacart, and more have all launched self-serve ad channels to offer advertisers greater control over their exposure. Our take: In its never-ending quest to reach profitability, Uber has become more and more of an advertising technology company.

While Threads has gained traction among power users, it hasn't dethroned any leading platforms, and a sudden paradigm shift seems unlikely. Despite an initial surge in user numbers, it鈥檚 been downhill since. Threads鈥� website generated 10.56 million visitors the week ending October 23, per Similarweb, up 2.6% over the prior week.

The most popular individual media service in the US, Netflix, has a limited ad inventory, and several other major time-takers, like Spotify, Disney+, and Amazon Prime Video, are also semi-closed systems.

So Spotify already has several different video ad formats and it's been quite a strategic priority for the platform. And according to its own research, time spent with video on Spotify has increased 48% year over year. And among Gen Z users, 136%.

Spotify is similar to TikTok in that it's one of those platforms that ranks in the middle of the pack among the whole population, but its users love it. You've got like 16 minutes a day among the whole population, but among users up to 51, and that's a TikTok style data point. Marcus Johnson:. Hey gang, it's Thursday, April 4th.