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If you really want to rival Spotify and Pandora, you're going to have to clear some bigger legal rights then I think TikTok's ever had to deal with when they're having user generated stuff in short snippets. Marcus Johnson:. Blake. Blake Droesch:. I think obviously digital music adoption is super high.

Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform鈥檚 advertising ambitions haven鈥檛 yet taken off.

In previous elections, Hulu and Spotify experimented with suspending political ads before ultimately allowing them on their platforms. Instead of banning political ads, most streaming services are now trying to take advantage of the ad spend that鈥檚 flowing in from this sector. Hybrid ad options are the norm for streaming services. Streaming service operators are under pressure to show profits.

On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Spotify uses GenAI to create personalized playlists for customers based on listening habits and preferences. Regular updates keep users engaged. Customers share playlists on social media鈥攖urning loyal customers into brand advocates. How can marketers and CX leaders capitalize on GenAI? Change and adaptation are key as the technology rapidly evolves.

Just over a week ago now, Spotify expanded its partnership with Google Cloud to use large language models, LLMs, to help identify users listening patterns across podcasts and suggest tailor-made recommendations as reported again by Reuters. Of course, Spotify has been using AI for its recommendation algorithms for some time with its music offering.

On today鈥檚 podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Self-serve advertising platforms are also growing in popularity; Spotify, Instacart, and more have all launched self-serve ad channels to offer advertisers greater control over their exposure. Our take: In its never-ending quest to reach profitability, Uber has become more and more of an advertising technology company.

On today鈥檚 podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will 鈥渃ontent tiers鈥� change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

While Threads has gained traction among power users, it hasn't dethroned any leading platforms, and a sudden paradigm shift seems unlikely. Despite an initial surge in user numbers, it鈥檚 been downhill since. Threads鈥� website generated 10.56 million visitors the week ending October 23, per Similarweb, up 2.6% over the prior week.

The most popular individual media service in the US, Netflix, has a limited ad inventory, and several other major time-takers, like Spotify, Disney+, and Amazon Prime Video, are also semi-closed systems.

They remain a sizable chunk of mobile time and have a committed user base of 17.1 million users (more than half the adult population), especially among older age groups. Mobile ad spending overindexes against the proportion of time spent with mobile. Mobile will make up 57.8% of total ad spending in Canada this year, accounting for 35.2% of media time spent.

So Spotify already has several different video ad formats and it's been quite a strategic priority for the platform. And according to its own research, time spent with video on Spotify has increased 48% year over year. And among Gen Z users, 136%.

Spotify is similar to TikTok in that it's one of those platforms that ranks in the middle of the pack among the whole population, but its users love it. You've got like 16 minutes a day among the whole population, but among users up to 51, and that's a TikTok style data point. Marcus Johnson:. Hey gang, it's Thursday, April 4th.

It could easily create a library of games exclusive to TikTok users. Search: TikTok is already nipping at the heels of YouTube in user time spent, and the service beat Google as the most visited website in 2021. This positions it perfectly for a search play as well as a vital cog in any super app aspirations.

On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

Spotify is the last digital giant we're talking about. The audio streaming Giant recently told us that it was in good shape. It is approaching the 600 million users mark, continues to make enough money to turn a profit. But what did Spotify just offer British and Australian and next year American premium subscribers? Was it 10% off merch bought through Spotify's platform?

Companies from TikTok to Spotify have again invited creators to participate in their programming. The big picture: The creator economy is at an inflection point. As the ad industry finally embraces creators as content producers and marketing partners, top stars are turning their online success into globally recognizable brands of their own.

I mean, I think that the simple reason that you've essentially done everything that you can to get a certain subset of users to be aware of Prime in general, so to offer something that people didn't previously get. I mean, you see the same thing with Spotify with audiobooks, making inroads into somebody else's territory.

Most of us drive a connected car and connect to media鈥攖hink your Spotify app. CES, however, revealed vehicles that will amp up media in innovative ways. Heads up displays turn in-car AR into a reality. The BMW i Vision Dee displayed an AR overlay that projects images across the whole windshield. Continental and Samsung鈥檚 Harman also displayed similar versions.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Facebook and Instagram user losses will be marginal. News articles make up less than 3% of what Canadian users see in their Facebook feeds, and users tell Facebook they actually want to see less news, per Meta. Social media marketing will remain effective for brands on platforms where social connection, not news, is the primary driver of usage.

Only a minority of users (12.0%) focused their social network and messaging usage on one or two platforms. Older users (ages 55 to 64) were more likely to fall into this category, as well as lower-income and rural users. Almost two-thirds (65.5%) of internet users reported using between three and eight social networks and messaging services.

At 79.1% of the population, the usage rate in Canada ranks second worldwide among the countries we forecast鈥攂ehind only South Korea. Social media and video apps have driven mobile usage up. There are 24.5 million mobile social media users in Canada this year, according to our estimates, equal to 95.4% of social media users.