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  • Super-influencers were super influential. Close to three-fourths (71%) of US adults said Musk had the biggest impact of any celebrity endorsement on the election, per The Harris Poll and HarrisX survey. That was well ahead of traditional celebrities like Taylor Swift (36%), Oprah (18%), and Beyoncé (15%), who have historically held more sway over voters.

    Report
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    Jan 17, 2025
  • Kale is a mobile app that rewards everyday people like Emmy, Minda for talking about their favorite brands on social media. So you can imagine Emmy with her Nuuly taking a couple of videos, posting them on Instagram Reels or TikTok, and after 24 hours, Kale rewards her.

    Audio
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    Mar 21, 2025
  • On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

    Audio
     | 
    Feb 23, 2024
  • So if you think about someone who's opening up their banking app, what are they there to do? It's going to look really different than someone that's opening their Amazon or their Walmart app, in terms of the purchase mindset they're going to be in and even their receptiveness to being advertised to. Arielle Feger (08:48):. Yeah.

    Audio
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    Nov 6, 2024
  • “Brands should consider cross-promoting their owned properties (other social channels, but also websites, apps and newsletters) on TikTok in order to capture that audience at other touchpoints,” said Cole.

    Article
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    Apr 30, 2024
  • So being able to watch that, I think, is a really inexpensive way because doing that is a super cheap investment. And you and I saw time after time that incremental, small changes to the website, to the mobile app could make monumental changes to the way that members used it and really drive adoption and growth. And I think the same is true in terms of product development.

    Audio
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    Oct 16, 2023
  • As tech, it's super cool. I definitely was wowed by this demo video that's circulating, but the idea that it's going to have a positive impact on the NBA's business is crazy to me. Marcus Johnson:. So Mr.

    Audio
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    Feb 23, 2023
  • “Let’s say you’re in a car ride share app, and you ride to the grocery store,” he said. “And on the way, you saw an ad in the car share, and then when you get to the store, you buy the product. The data collaboration between both networks can provide that attribution.”. However, brands and networks must avoid annoying customers with irrelevant ads or deals.

    Article
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    Nov 4, 2024
  • In this podcast episode, host Rob Rubin, alongside our analysts Lauren Ashcraft and Maria Elm, unveil the findings of ĢAV’s latest mobile banking app benchmark report. They delve into the frontier of banking technology, spotlighting the breakthrough features that are shaping the industry this year. The discussion pinpoints the five key features that consumers consider indispensable and unpacks the potential game changers that may take center stage in the future of mobile banking. The episode also introduces a new segment titled "Who Ranked Best," where the team provides a detailed ranking of the top 10 banks, with an in-depth analysis of what sets the top five apart. This engaging conversation is packed with vital information for both consumers and industry professionals looking to stay ahead in the dynamic world of mobile banking. Tune in to explore: - The cutting-edge features that are redefining user experience in mobile banking apps - Consumer favorites: The top five features you should look for in your mobile banking app - The future of mobile banking: Innovations that are on the horizon - Exclusive rankings: Find out which banks are leading the mobile banking sector in "Who Ranked Best" - Expert commentary from Rob Rubin, Maria Elm, and Lauren Ashcraft, providing in-depth analysis of the report's results.

    Audio
     | 
    Mar 5, 2024
  • Today's game, the super-duper game. How does it work? Three rounds. Fortune teller, the random scale and fill in the blank. The better the answers, the more points you get. We start with Ethan for round one. We have fortune teller. That's where we predict the future. A court has upheld a US ban of TikTok, writes Bobby Allen of NPR.

    Audio
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    Dec 13, 2024
  • Yeah, it's super popular for P2P. They have credit cards. They're now also moving in-store with QR. You can go into CVS, for example, and you can pay by scanning a code on your Venmo app and that'll pull from your Venmo balance. If someone had sent you $100 for dinner the other day, you can then use that to go buy shampoo.

    Audio
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    Mar 20, 2023
  • “As it becomes harder to track consumers across apps and online, we’re going to see more emphasis on collecting first-party and zero-party data (information given proactively to brands) from consumers,” said Canaves. And for loyalty programs with mobile aspects, like Starbucks, McDonald’s, and Walmart, it goes even further.

    Article
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    Feb 21, 2023
  • The ad-supported streaming platform’s fake-out ad simulated a connected TV (CTV) platform exiting the big game, scrolling to Tubi, and opening the app. “Disrupt, make noise, get people talking about Tubi the next day.”

    Article
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    Feb 14, 2023
  • They also have the ability to leverage their stores for click and collect, and they have just a super vast selection of stuff, just like Amazon, thanks to their online marketplace. So I think they're going to do really well this holiday season. Sara Lebow:. Something I'm watching at Walmart is the potential of their app.

    Audio
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    Oct 25, 2023
  • The brand uses Geneva, a group-chat app popular among Gen Zers, to gather customer feedback. Bubble also has a brand ambassador program, open to consumers as young as 13, which provides products, discounts, and other perks to spread brand awareness. Last September, Bubble introduced a college ambassador program to target students at universities.

    Article
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    Mar 15, 2024
  • These services are all housed in Apple’s Wallet app, tying customers to it more closely in ways that could drive Pay spending (and, in turn, services revenues—a key target for Apple). Young consumers’ affinity for Apple helps the wallet build a long-term pipeline. Around 87% of teens own an iPhone, and Apple Pay is their top payment app, per a March 2023 survey by Piper Sandler.

    Report
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    Jun 1, 2023
  • Prime consumers prioritized the security of their financial assets, but subprime consumers ranked mobile app capabilities, feeless ATM transactions, and ATM location as more important. The lowest-ranked categories across all consumer categories were the ability to innovate new technologies and access to lines of credit. What’s the strategy?

    Article
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    Sep 27, 2023
  • In terms of Pinterest though, yeah, Pinterest is super interesting. I think, not to sound like a broken record, but I think they're benefiting from a lot of the same things that the other ones are benefiting from, namely focusing on those lower funnel goals that are really appealing to advertisers of course.

    Audio
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    Feb 24, 2025
  • In fact, ĢAV ranked our app as the top ranked app last year. So objectively it certainly makes sense and there's an extremely high usage of our app. Not only when shoppers are in store, our guests are in store, but also really along the entire path to purchase, which is where this notion of a full funnel activation truly comes into play.

    Audio
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    Jun 25, 2024
  • These ads are super easy to create because advertisers can turn Facebook Page posts into paid image ads. When is this format useful? “When you want to drive people to your site,” according to Meta. Any time you want a fairly straightforward campaign that mixes the age-old formula of a picture and words. Video Ads. What are they?

    Article
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    Oct 10, 2023
  • ĢAV 9% of total holiday spending occurred in the week leading up to Christmas, per Experian, which included an additional ٳܱ Saturday” shopping day last year. But Cyber Five week was close behind with an 8% share. YoY growth for the key Cyber Five shopping period will tick up for the third consecutive year.

    Report
     | 
    Aug 20, 2024
  • He notes that according to Washington Post reporting President-elect Donald Trump aims to save TikTok from a forced sale, reversing his previous stance in 2020 when he attempted to ban the app, and opposing a law that gives Bytedance, which is TikTok's parent company, until January 19th, 2025 to sell its US operations.

    Audio
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    Nov 22, 2024
  • Even apparently the loyalty app is all about value driving messages. Sara Lebow (07:27):. Let's talk about the differences between the Chipotle app and the Starbucks app. Starbucks has a glut in mobile orders that is slowing down services coming from the app. Chipotle, on the other hand, has its own second assembly line coming in for mobile orders coming in from the app. Which one is a better system?

    Audio
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    Aug 21, 2024
  • It's super expensive, $3,500. It's not going to be a major consumer hit, but it is going to be a pathbreaking device. It's going to do things that no other device has been able to do, and it's going to attract developers to the device, and also to the Vision OS platform that Apple has.

    Audio
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    Jan 8, 2024
  • The use cases that they were talking about didn't seem super compelling for me. Maybe for younger folks, more compelling. The health-related ones seemed a little bit cooler, but then there's all this data sharing potential that is scary. So who knows what?

    Audio
     | 
    Jun 8, 2023