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But the sustainability of SMB spending also depends on whether those companies can afford to advertise amid economic turmoil. Discounts and deals are also driving advertiser growth. X has sweetened the pot for some brands.

Over 90% of US teen and adult consumers are at least somewhat concerned that AI is a risk to their private information, while over 75% are concerned about AI鈥檚 environmental impact. Nearly 90% of these consumers are also worried about AI causing significant job loss.

TikTok, which calls itself the preferred platform for 5 million businesses, remains a critical tool for marketing and advertising, but its uncertain future raises questions about its sustainability.

Sustainable investment allocations and strategies. Given their relative youth, mass affluent consumers share many of millennials鈥� environmental and social justice concerns. Per Bloomberg research cited in a 2024 Knight Frank report, 66% of millennials are determined to invest in ways that don鈥檛 harm society or the environment, versus 49% of Gen Xers.

By recognizing and delivering what resonates with its customers鈥攁 balance of quality, affordability, and sustainability鈥攖he brand has evolved into a lifestyle brand without straying from its core identity. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Concerns over sustainability and human rights, government action, efforts by rival retailers, and the improvement in the economy are catching up with the disrupters. It's unlikely they鈥檒l maintain their mind-blowing growth rates in Europe, particularly in Spain, which already has a high percentage of ecommerce sales. But they will remain fierce competitors in Europe.

This restructuring is part of a broader trend at NetEase, which has scaled back investments in US-based studios and shifted focus to its China-based teams, raising concerns about the long-term sustainability and strategy of its global operations. Why it matters: The layoffs are particularly shocking given Marvel Rivals鈥� success and underscore the volatility in the gaming industry.

Cost considerations is the main reason people are switching from brands they were previously loyal to鈥攆ollowed by reduced quality, bad experiences, and sustainability practices, per Emarsys. Brands in categories where loyalty is lower, such as consumer packaged goods (CPG) and electronics, are particularly at risk. Shoppers want to be rewarded for their loyalty.

Encouraging experimentation and brainstorming new ideas are key strategies for driving marketing effectiveness, sustainable growth, and customer satisfaction. Advice for CMOs from CMOs. Colleen DeCourcy. Communicate transparently and proactively. Consistently align messaging with brand values, and directly address concerns to maintain trust with your community. Boost creativity with technology.

But ongoing withdrawals won鈥檛 be sustainable: The number of states affected by extreme weather has almost doubled since 1980, per National Oceanic and Atmospheric Administration (NOAA) data. Two key developments will make it easier for insurers to more profitably serve high-risk areas in 2025:. Incentives from state insurance commissioners.

The company will likely recycle its 2019 playbook, which included supplier concessions, cost savings, and selective price hikes to offset rising costs. Looking ahead: The cosmetics and beauty category is growing faster than retail overall鈥攚e expect sales will rise 5.5% YoY this year compared with overall US retail sales growth of 2.9%. However, financial pressures are beginning to curb that momentum.

Here are four ways brands can embrace these shifts and build sustainable career partnerships that thrive even as platforms, trends, and algorithms change. 1. Avoid trends that aren鈥檛 a match for your brand.

Our take: Microsoft appears uncertain about both the direction and the financial sustainability of its ambitious AI projects. The APU could help Microsoft reevaluate how to recoup its massive AI investment, and beyond the company, the division鈥檚 research could illuminate the best path forward for artificial intelligence in general.

In 2025, the focus will be on building sustainable and transportable audiences through predictable programming rooted in a specific format and topic. The platforms are also pushing serial video鈥攁nd CTV. In 2024, YouTube updated its CTV app to allow creators to organize videos into episodes and shows.

GenAI鈥檚 growth means everyday content generation could divert precious resources, with utilities quietly shifting the cost burden to households

Collaborating with regulators to develop sustainable insurance strategies and investing in adaptive technologies will be critical to navigating the increasing frequency and cost of natural disasters. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

The goal isn鈥檛 just to drive individual purchases but also to build and measure sustainable communities that inspire consideration and loyalty. Community as the new commerce center. The traditional playbook of outspending competitors on advertising is giving way to measurable community impact.

Creators sell brands on sustainable content. The creator economy has evolved into a more stable marketing partner for many advertisers, but creators themselves continue to search for long-term career success. While it鈥檚 鈥渆asier than ever to become a creator, it's harder than ever to build a business off of it,鈥� Enberg said.

Because of this, creators are focused on building sustainable audiences that can follow them across platforms, using more predictable programming to do it. 鈥淰iewers come back because they know and like what they鈥檙e getting, like they would on a traditional TV show,鈥� she said. Consistent content could help creators secure more brand integrations or create their own products.

The insight: Deckers鈥� 鈥渟carcity model鈥� for its Ugg and Hoka brands is allowing the company to sidestep the promotional environment, maximize full-price sales, and ensure sustainable long-term growth. That鈥檚 evident from its record holiday performance. Net sales soared 17.1% YoY to $1.83 billion, far outpacing FactSet鈥檚 consensus estimate for $1.73 billion.

It sold its stake in Stella McCartney鈥檚 namesake label back to the designer, although she will continue to advise the company on sustainability. Louis Vuitton will be the title sponsor for the Australian Grand Prix in March as part of its 10-year deal with Formula One (F1), which will also see LVMH watch brand Tag Heuer become the league鈥檚 official timekeeper.

So Go-Get Zero is our sustainability product event. So I worked with Lauren to create this sustainability guide to LA and it lived on Instagram Reels, but we also created another iteration specifically for her blog. (05:51):. So the people who are deeply invested in Lauren and her environmental work, enough to read the blog and subscribe to the blog could also tap into Uber's more sustainable efforts.