蘑菇AV

Target. Target ranked sixth following 11 consecutive weeks of foot traffic declines, attributed partly to its handling of DEI policies. The retailer's CEO recently met with civil rights leader Reverend Al Sharpton to discuss these issues in what Sharpton called a "very constructive and candid" meeting.

Target. TJX. Walmart. Wayfair.

Retailers are wary of adding too many workers this holiday season: Target and others are adopting conservative hiring plans this year due to the uncertain environment ahead.

Target's Good Little Garden represents the retailer's first standalone floral brand, strategically launched ahead of Mother's Day to establish Target as a destination for flowers.

While the New York Fed鈥檚 Survey of Consumer Expectations found the inflation outlook for the year ahead dipped to 3.2% in May鈥攖he first decline this year鈥攖hey remain well above the Fed鈥檚 2.0% target, the benchmark many view as a sign of a stable economy.

Banks should target millennials with homebuying solutions that help them accomplish their biggest goals without waiting much longer. Examples include adjustable-rate mortgages, discounts for first-time homebuyers, or downpayment assistance programs.

Precision Plus transforms insights from more than 165 million Target guests into real-time signals that fuel smarter media decisions across every campaign stage.

Brands like Target are seeing the realities of this鈥攁n ongoing boycott over Target scaling back its DEI initiatives contributed to the company鈥檚 weak Q1 performance. For every consumer who supports brands stepping back from DEI initiatives, four to five would reward companies who stand by them. Our take: The risk of pulling back on Pride Month sponsorships isn鈥檛 worth the reward.

When it comes to retail memberships, Amazon is the leader, boasting 97.2 million household Amazon Prime members across the US, nearly three-quarters of the country鈥檚 total households, per our forecast. Taking a page from Amazon鈥檚 playbook, retailers like Walmart, Best Buy, and Target are using their own members-only sales events to build out their retail memberships.

Here鈥檚 how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers鈥攊ncluding Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart鈥攁ccording to the attributes they value most.

A new antitrust complaint targets Microsoft鈥檚 migration fees, marking another battlefront for the Big Tech giants.

At the same time, Sephora and Ulta have vastly increased their store counts due to respective partnerships with Kohl鈥檚 and Target, which helped the former quickly gain share. There鈥檚 also TikTok Shop to consider, which is now the eighth-largest US beauty retailer, per NielsenIQ, just one spot behind Ulta. The game plan: Walmart鈥檚 strategy to lure shoppers is simple.

Marketer and consumer priorities don鈥檛 align: An iHeartMedia report shows that marketers live in a vastly different world than their target audiences.

Sephora targets Gen X shoppers with latest product launch: The beauty retailer is sharpening its appeal to beauty consumers over the age of 40, who spend more on prestige products than any other demographic.

CVS and Reddit announced a data clean room partnership at the festival that enables CVS advertisers to target Reddit users using shared first-party data. Pinterest and Instacart announced a partnership that will allow Pinterest advertisers to target Instacart users and eventually use closed-loop attribution to connect ad exposure to product sales. How CVS is tapping social:.

Following three consecutive quarters of ad revenue losses, YouTube faces an urgent need to restore growth. This could present marketers using YouTube with opportunities to target audiences on both connected TVs and smartphones.

While the retailer isn鈥檛 ruling out tariff-related price hikes, it鈥攍ike Best Buy and Target鈥攕ees them as a last resort, and one that shouldn鈥檛 diminish its price gap relative to competitors.

Target integrated with Shopify last year so that merchants can apply to appear on the Target Plus online marketplace. Shopify also acquired Vantage Discovery, a generative AI (genAI) company, to deliver personalized search results for consumers on Shopify merchants鈥� storefronts.

Walmart and Amazon see (mostly) clear skies ahead while Target warns of headwinds. Mass merchants Amazon, Walmart, and Target presented varying pictures of consumer spending in Q3.

With a clear understanding of consumers鈥� preferences and intent, marketers can identify and target the best audiences and effectively activate their campaigns against that behavioral data. In this video, Claritas鈥� Barney Marvin, senior vice president of digital, shares how audience segmentation can improve the customer experience and increase lifetime value.

The fintech is focused on expanding in foreign markets like India and improving products at home with higher-rate savings accounts.

The Wall Street lender鈥檚 pilot shows the space is maturing and could prompt other banks to launch their own biometric products.

With the generational targeting well aligned, both Affirm and Cali Pass seem set to hit their individual targets for success.