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Mexico will be one of only four countries in the world where Instagram will trail TikTok; the others are Vietnam, Thailand, and the Philippines. By 2026, more than half of all social network users in Mexico will be using TikTok at least once per month. Brazil will be the only other country in Latin America to have a penetration rate above 50% at that point in time.

Economic uncertainty and rapid technological innovation are shifting industry dynamics for players across the payments ecosystem, including acquirers and processors, networks, and issuers.

In Thailand, some parts of China, and South Korea, for example, when you greet someone, it's very common to ask them, "Hi, have you eaten?" And the polite response, no matter your level of hunger is to say, "Yes, I have. Thank you very much for asking." The greeting norms in Poland, meanwhile, are a little more brutal. Ask a Pole, "Hi, how are you?"

US, Thailand and Spain. Top three cities, London, Bangkok and New York City, as they don't match a hundred percent. There are lists like when I was looking at going and doing my own digital nomad situation for a very short period of time, there are lists of places and things to think about it. It's really quite fascinating space. And so, one in five do it. Marcus Johnson:.

Well, I was born in Bangkok, Thailand, and I grew up in the far east. Borneo would probably be the strangest place I've lived. Rob Rubin:. Borneo, why is it strange? Sean Welsh:. Well, Borneo is odd. It's the third-largest island in the world and it's split between three countries. Rob Rubin:. Oh. Sean Welsh:. Indonesia has the lion's share, Kalimantan. The Sultan at Brunei has a bite.

So China, India, Malaysia, Thailand, Philippines, South Korea, down noticeably like five to 10 points. I was not expecting that. And it does suggest there's something in the usability that isn't yet flying in that region. Maybe it's to do with the number of languages there and the power of the recognition. But it's faltering in large parts of APAC in a way I wouldn't have expected it to. Bill Fisher:.

Elsewhere around the world, apparently in Brazil, Thailand, and Finland, service is usually included in the bill. Is that right, Matteo? Yeah, you're nodding. Matteo Ceurvels:. That is correct. Bill Fisher:. Yeah. Meanwhile in China and Japan, tipping is perceived as offensive. So be careful with misplaced generosity there if you don't want a rebuke.