Trump's tariff policies fuel uncertainty: How brands and retailers can best prepare amid a perpetually shifting landscape.
Article
| Mar 11, 2025
Article
| Mar 11, 2025
Amazon takes full creative control of James Bond: The $1 billion deal signals a new era of more frequent and potentially experimental Bond content.
Article
| Feb 24, 2025
On today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.
Audio
| Feb 22, 2025
On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.
Audio
| Feb 21, 2025
Best Buy faces stiff headwinds: The consumer electronics giant warned of higher prices due to President Trump’s new tariffs, which will likely crimp demand.
Article
| Mar 4, 2025
Chart
| Apr 1, 2025
Source: ĢAV
Our expanded Latin America retail and ecommerce coverage now includes breakouts for 16 markets across Mexico, Central America, and South America. Brazil and Mexico will drive the bulk of net new ecommerce sales this year with a combined regional market share of 75.2%.
Report
| Sep 24, 2024
Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.
Report
| Sep 23, 2024
As their clients await the impacts of tariffs, banks set aside money for losses.
Article
| Feb 27, 2025
The future of Super Bowl advertising is multi-platform: Brands are investing in second-screen engagement and digital-first campaigns to maximize impact beyond the game.
Article
| Feb 10, 2025
Engagement among consumers who use budgeting apps is robust: 64% of users check them daily, per Plaid’s The Fintech Effect report. Dive deeper: Read our Era of Uncertainty: Credit Cards report to learn about the challenges issuers could face with rising economic uncertainty and strategies they can use to cut risk.
Article
| Jan 9, 2023
Chart
| Mar 20, 2025
Source: World Federation of Advertisers; OxfordSM
Chart
| Mar 5, 2025
Source: Supermetrics
With TikTok facing potential US ban uncertainties, the platform's successful shopping integration has created both challenges and opportunities in the social commerce landscape.
"TikTok really showed how social commerce can work in a new way in the US," our analyst Sky Canaves said on a recent episode of “Behind the Numbers: Reimagining Retail.”
Article
| Feb 10, 2025
Related content: Check out The Era of Uncertainty: Credit Cards report to learn about the short- and long-term challenges affecting the general-purpose credit card sector. This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
Article
| Feb 21, 2023
Nielsen ends panel-only ratings as big data becomes the norm: Recent MRC accreditation sets the stage for a new era of measurement.
Article
| Jan 27, 2025
Chart
| Mar 6, 2025
Source: Interactive Advertising Bureau (IAB)
After more than a decade of healthy, double-digit compound annual growth, ad spending on digital audio services slowed dramatically in 2023, downshifting the space into a new era
Article
| Jan 23, 2025
TikTok’s brief US shutdown rattled creators and brands: With 10% of US traffic lost and uncertainty looming, influencers are reconsidering their reliance on the platform.
Article
| Jan 31, 2025
China manufacturing activity contracts ahead of Lunar New Year: While the blip may stem from holiday closures, it’s a worrying sign as the threat of tariffs looms large.
Article
| Jan 27, 2025
How can brands and retailers succeed in the new era of mobile-first ecommerce?
Report
| Jun 21, 2024
Regulatory clarity should usher in an era of accelerated crypto ownership and payments adoption—although it won’t happen overnight
Article
| Jan 10, 2025
Chart
| Feb 19, 2025
Source: Econsultancy; Adobe
Article
| Feb 8, 2023