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Moreover, even in 2021 most ad buys on CTV in the region were either programmatic guaranteed or via private marketplaces, said Patrick Morrell, director of inventory partnerships at The Trade Desk, in an IAB Europe interview. As a result, targeting and reporting are more accurate than with open auctions, while fraud is kept to a minimum. Read Next. Sources. Appinio. AudienceProject.

Its partnership with The Trade Desk has accelerated Walmart’s shift into upper-funnel ads using a proven DSP. Walmart’s offline sales data footprint could substantially change the ROAS equation, while its huge store footprint and hundreds of millions of monthly shoppers could prove that the store is the next major media channel for brands.

I think it's worthwhile to just think about the CBS news, which you covered, right, which is beta launch of a new self-service offering partnership with the Trade Desk cover that right? And that has really nice audience Targeting features, greater transparency with ad pricing.

The Trade Desk dropped out of it a couple of weeks ago. So, I'm just really interested to see whether the CMA is moved by the calls for a further delay in this process. Evelyn Mitchell-Wolf:. Yeah, absolutely. The CMA is also one of the big things that I'm watching as the cookieless journey continues to unfold.

And then with us, we have some folks from our international desks. So we have our analyst who covers Latin American retail content, Matteo Ceurvels. Hi Matteo. Matteo Ceurvels (00:53):. Hey, Sarah. Great to be here for the first time actually on this podcast. Sara Lebow (00:56):. Yeah, great to have you. And then an analyst who covers content on our Canadian desk. It's Paul Briggs. Hey Paul.