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This high ownership rate contributed to above-average daily time spent of 2:55 with desktop/laptop/tablet devices. Video streaming adoption is declining but remains high. The survey found that 83.7% of respondents used video streaming services, down 2.5 percentage points YoY. However, streaming still outpaced the live TV viewership rate (79.0%).

The app retained 90% of user traffic during its delisted period, and users are spending nearly half of their daily time spent on social media on TikTok—meaning the platform is still a massive opportunity to reach engaged audiences. Our take: While advertisers are concerned about overreliance on TikTok if a ban occurs, it’s important to recognize that the platform’s influence hasn’t waned.

Variable notification frequency comes to YouTube: The test could help brands reach audiences and drive purchase decisions—but will require them to adapt.

Within the display category, healthcare and pharma marketers are increasing spending on video and social media. Spending on video surged 21.5% this year to $6.02 billion, while spending on social media grew 16.4% to $4.98 billion. Advertisers’ spending on video will account for 27.2% of total healthcare and pharma digital ad spending in 2024—up from 15.7% in 2018.

As the digital economy settles into a post-pandemic normal, growth rates in retail ecommerce sales, digital advertising, and time spent with digital media are moderating. But a deeper look at the data reveals net-new revenue opportunities for established and emerging players. This deck will:. Showcase data illustrating the present and future state of the digital economy.

FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.

This report compares our 2024 US ad spending and time spent with media forecasts. It identifies incongruities between how marketers are spending ad dollars and where consumers are spending their time.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Automation has turbocharged content creation, but AI costs are rising fast. Rather than cut expenses, Duolingo is banking on long-term user engagement to pay off.