Ä¢¹½AV

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

TV accounts for 54.8% of US Black consumers’ weekly time spent with media.

As time spent with media plateaus, standalone AI agents will be swimming upstream convincing consumers to forgo their social media or streaming minutes in favor of agent interactions. So, in the near term, current tech leaders that offer frictionless paths to AI agents will start to drive behavioral change. The lines are blurring between genAI search and everything else.

US consumers will spend 8.6 hours daily with digital media in 2025. How they divide that time across devices is evolving as video content drives strong growth in connected TV usage.