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In this new role, Krantz will help to expand the company鈥檚 鈥渇ast turn鈥� video strategy, creating six to 15-second videos optimized for social platforms like TikTok and Instagram. 鈥淛ake is somebody that our internal creative team always just loved.

Our inaugural survey of 1,005 US teens and adults ages 15 to 26 conducted in July 2023 looks at Gen Z鈥檚 social search habits to give brands a better understanding of this burgeoning trend. Key Question: What do Gen Z鈥檚 social search behaviors mean for marketers?

The US isn鈥檛 the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.

Key Question: How can marketers and agencies gain insights into Black, Hispanic, and Asian consumers鈥� digital healthcare behaviors and preferences to improve marketing effectiveness? Key Stat: Black, Hispanic, and Asian consumers more frequently see healthcare advertising on digital media versus the total population but underindex on traditional TV.

YouTube is taking aim at AI-generated "slop" by revising its monetization rules on July 15, drawing a line between authentic content and spammy filler. The update targets low-effort uploads鈥攍ike synthetic voiceovers over stock footage or AI-mimicked news鈥攂ut exempts legitimate formats like reaction videos. The shift comes amid growing concern over AI-generated clutter, scams, and identity fakes, as seen in platforms from Spotify to Pinterest. With content volume soaring and faceless creators rising, YouTube鈥檚 move reflects a growing push to safeguard viewer trust and advertiser confidence. The platform now faces the challenge of enforcement while reinforcing that originality still matters.

The transition will be effective March 15, 2025. Headspace plans to launch additional programs to attract therapists to its contractor network in the coming months. What鈥檚 driving these decisions? In an email to employees, CEO Tom Pickett said the layoffs are meant to 鈥渙pen up resources to reinvest in key strategic areas.鈥�.

Instagram chief Adam Mosseri said the company will launch a secondary app on March 15 called Edits. Creators can use it to edit videos for Reels, with the ability to instantly share them to Instagram or export for use on any platform. Edits is noticeably similar to CapCut, a TikTok-owned video editing app.

Again, Go Gators, coming out on top after four number one seeds took to the tournament and like you said, the Florida and Houston game really showed out with, it was up 22% compared to last year with over 18 million fans tuning in. Marcus Johnson:. Wow. That is a market increase. 蘑菇AV 15 million last year, close to 18. So you said about 18 this year for the men. That is quite a significant jump.

The 2023 holiday shopping season鈥檚 top performers will come from the categories aligned with current growth trends. And the brands that outperform their categories will do so by delivering the products shoppers want.

Key Question: Which countries, formats, and channels are driving Latin America鈥檚 ad market this year? Key Stat: Although digital鈥檚 share of total media ad spending in Latin America first exceeded 50% in 2022, Argentina and Chile will reach that milestone this year for the first time, as advertisers reduce their reliance on traditional media like TV. Executive Summary.

YouTube is a top destination for teens. It鈥檚 the go-to platform for long videos (i.e., 90 seconds or more) for 81.8% of US internet users ages 15鈥�17, per our July 2023 survey. And 66% of 12- to 17-year-olds in the US used YouTube on a weekly basis in 2023, just 2 percentage points behind TikTok, per Forrester Research.

A sample of 300 virtual creators on YouTube saw over 15 billion views across videos, live streams, and YouTube Shorts, per the report, with 1 billion coming from the US.

The top-ranked 500 podcasts capture almost half of all US podcast ad spend. 46.0% of US podcast ad spend went to the top 500 podcasts in Q1 2024, according to Magellan data. That鈥檚 up from 37.0% in Q1 2023. 30.0% of ad spend went to the next 2,500 ranked podcasts, which is the same share as in 2023. 24.0% of ad spend went to lower-ranked podcasts, down from 33.0% in 2023.

Key Question: How much time will US adults spend consuming media each day in 2025 across devices, activities, and platforms? Key Stat: Time spent with subscription OTT (sub OTT) video is growing quickly, while time with traditional TV is declining quickly, per our forecast. But watching TV will remain the top media activity for at least a few more years. This report can help you:.

TikTok is the platform people ages 13 to 15 are most likely to name their favorite, according to GWI, which means as Gen Alpha members get older, they will probably adopt the platform. 5. Gaming. We don鈥檛 have age breakouts on gaming, but members of Gen Alpha are likely to play games like Minecraft, Roblox, and Fortnite, where top activities include adventuring, building, and creating, per GWI.

Holiday retail sales will grow by approximately 4.5% in 2023, a slight increase from the previous year鈥檚 3.9% growth, according to our June forecast. While this growth may not seem significant, it would represent the sixth-fastest growth rate in holiday sales in the past 15 years, according to our forecast.

Wise forged 15 partnerships in 2022, and tie-ins with FIs like IndusInd Bank can help it sustain growth abroad quicker than through organic means. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?

With just 15 million monthly active users, the startup lacks the scale, targeting abilities, measurement tools, and brand safety protections that make Google a trusted ad platform. Perplexity鈥檚 chat-based search also won鈥檛 replace a main function of Google鈥攏avigating to other websites.

Gen Z consumers and product category trends present key opportunities for growth in digital commerce. Key Question: What鈥檚 the outlook for US retail and ecommerce sales over the next five years? Key Stat: US ecommerce sales will grow by 8.7% in 2024 to nearly $1.2 trillion, comprising 16.2% of total retail sales. Executive Summary. US retail sales growth is on an upward trajectory.

For more insights and key statistics on the biggest trends in today鈥檚 most disruptive industries, subscribe to our Chart of the Day newsletter. Key stat: The majority (65%) of US consumers say that two or three ad breaks per 1 hour of free ad-supported streaming TV (FAST) are acceptable, according to a ViewNexa survey. Beyond the chart:.

Wayfair plans to reinvest savings from the restructuring across several key initiatives, including investing in its remaining international markets鈥擟anada, the UK, and Ireland鈥攁nd doubling down on physical retail. Since the retailer opened its first physical store last year outside Chicago, online sales to customers who live near the store have increased.

Network's 15, and then probably the rest, the remainder, the 50 to the core Search business. Marcus:. Yeah. Yeah. YouTube's performance, you would've thought that it's share of pie in terms of the money it's making would've... I mean it's been growing so fast, going back to 2020, 31%. 44% the year after that. Then it drops, it goes down to 1, but then it goes 8 and 15.

Key Question: What percentage of total media time is spent with digital services and devices in Canada? Key Stat: Average total time spent with media in Canada will be 11 hours and 4 minutes (11:04) daily this year. This report can help you:. Develop media strategy and allocate budget for campaigns (brands and agencies). Executive Summary. Time spent with media peaked in 2021.

Among the youngest users in our sample (ages 15鈥�17), the number of non-Threads users rose to 76.0%. Just 22.2% of Gen Zers who had downloaded Threads said they did so because they 鈥渓iked reading or writing text posts.鈥� That share dropped to 10.2% among 15- to 17-year-olds. The top reason for downloading? 鈥淚t looked fun,鈥� cited by 40.1% of respondents.

They were selected to align with the US population on the criteria of age (among ages 15 to 77), gender, household income, and race/ethnicity. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.8 percentage points at the 95% confidence interval.