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The trip lasted 15 minutes. The balloon was given lift by hot air, shocking, but also has a compartment of lighter than air gas, like helium or hydrogen at the top of the balloon.

The US isn鈥檛 the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.

Gen Z consumers and product category trends present key opportunities for growth in digital commerce. Key Question: What鈥檚 the outlook for US retail and ecommerce sales over the next five years? Key Stat: US ecommerce sales will grow by 8.7% in 2024 to nearly $1.2 trillion, comprising 16.2% of total retail sales. Executive Summary. US retail sales growth is on an upward trajectory.

Key stat: 37% of AI initiatives in the UK and US are run by the CMO or another executive, and 26% by a marketing operations team, per a November report from Invoca. Beyond the chart:. Virtually all executives want to invest in AI, according to Slack鈥檚 Fall 2024 Workforce Index survey.

The 2023 holiday shopping season鈥檚 top performers will come from the categories aligned with current growth trends. And the brands that outperform their categories will do so by delivering the products shoppers want.

Key Question: How quickly is OOH ad spending growing in the US, and what鈥檚 driving the growth? Key Stat: In 2027, OOH ad spending in the US will top $10 billion for the first time, following years of moderate鈥攂ut steady鈥攇rowth. Executive Summary. OOH ad spending will grow at a solid pace, but it will still lose share of marketers鈥� budgets.

There are 15 drugs on the list including GLP-1s Ozempic, Wegovy, and Rybelsus. The list鈥檚 release marks the first step in a negotiation process between Medicare and drugmakers that is expected to occur over the coming months. Negotiated prices wouldn鈥檛 take effect until 2027.

Barclays kicks off the UK earnings season on February 15, followed by NatWest on February 17. Lloyds and HSBC close out the round on February 21. This article originally appeared in Insider Intelligence鈥檚 Banking Innovation Briefing鈥攁 daily recap of top stories reshaping the banking industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?

ChatGPT鈥檚 mobile moment: The latest Apple Intelligence updates put ChatGPT in the hands of more users, not just as a mobile app, but as key functionality deeply entwined with smartphone features. OpenAI鈥檚 partnership with Apple, which puts genAI in the hands of an established user base, has the potential to make AI wearables seem obsolete.

Key Question: How much time will US adults spend consuming media each day in 2025 across devices, activities, and platforms? Key Stat: Time spent with subscription OTT (sub OTT) video is growing quickly, while time with traditional TV is declining quickly, per our forecast. But watching TV will remain the top media activity for at least a few more years. This report can help you:.

Its investments in 鈥渢he most inspiring and immersive physical experiences,鈥� which combine retail with hospitality concepts like its RH restaurants, are enabling it to stay top-of-mind with shoppers and positioning it to accelerate sales once the housing market begins to thaw.

TikTok is the platform people ages 13 to 15 are most likely to name their favorite, according to GWI, which means as Gen Alpha members get older, they will probably adopt the platform. 5. Gaming. We don鈥檛 have age breakouts on gaming, but members of Gen Alpha are likely to play games like Minecraft, Roblox, and Fortnite, where top activities include adventuring, building, and creating, per GWI.

Holiday retail sales will grow by approximately 4.5% in 2023, a slight increase from the previous year鈥檚 3.9% growth, according to our June forecast. While this growth may not seem significant, it would represent the sixth-fastest growth rate in holiday sales in the past 15 years, according to our forecast.

Wise forged 15 partnerships in 2022, and tie-ins with FIs like IndusInd Bank can help it sustain growth abroad quicker than through organic means. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?

With just 15 million monthly active users, the startup lacks the scale, targeting abilities, measurement tools, and brand safety protections that make Google a trusted ad platform. Perplexity鈥檚 chat-based search also won鈥檛 replace a main function of Google鈥攏avigating to other websites.

Data center expansion is top of mind as Amazon spent $22.6 billion on property and equipment, up 81% YoY. AI infrastructure remains an investment priority, and most of Amazon鈥檚 estimated $75 billion capital expenditures this year will go to AWS and AI.

An all-new Meta app called Edits that lets users create videos for Reels will launch on March 15. Threads launched an analytics tool and started testing ads. It also gained a tool to schedule posts and a 鈥渕arkup鈥� feature that lets users draw or write on posts that they鈥檙e resharing.

Key Question: Why are social media platforms prioritizing longer videos鈥攁nd how are creators, marketers, and users responding to the shift? Key Stat: More than half (53.1%) of Gen Zers watch long-form videos鈥攖hose that are 90 seconds or longer鈥攁ccording to our July 2023 survey. Executive Summary. The hype around bite-sized videos is cooling.

For more insights and key statistics on the biggest trends in today鈥檚 most disruptive industries, subscribe to our Chart of the Day newsletter. Key stat: The majority (65%) of US consumers say that two or three ad breaks per 1 hour of free ad-supported streaming TV (FAST) are acceptable, according to a ViewNexa survey. Beyond the chart:.

Key Question: What percentage of total media time is spent with digital services and devices in Canada? Key Stat: Average total time spent with media in Canada will be 11 hours and 4 minutes (11:04) daily this year. This report can help you:. Develop media strategy and allocate budget for campaigns (brands and agencies). Executive Summary. Time spent with media peaked in 2021.

Insider Intelligence | eMarketer surveyed 1,455 customers in the US between May 15 and May 22, 2023, to identify digital grocery shoppers鈥� characteristics and their online grocery shopping behaviors and preferences.

Among the youngest users in our sample (ages 15鈥�17), the number of non-Threads users rose to 76.0%. Just 22.2% of Gen Zers who had downloaded Threads said they did so because they 鈥渓iked reading or writing text posts.鈥� That share dropped to 10.2% among 15- to 17-year-olds. The top reason for downloading? 鈥淚t looked fun,鈥� cited by 40.1% of respondents.

They were selected to align with the US population on the criteria of age (among ages 15 to 77), gender, household income, and race/ethnicity. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.8 percentage points at the 95% confidence interval.

Key Question: How has the influx of inventory changed the CTV ad market? Key Stat: By 2026, nine US streaming services will have annual billion-dollar ad businesses. Executive Summary. The number of billion-dollar CTV ad businesses in the US will grow from two in 2020 to nine in 2026.