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Social shoppers find inspiration for their purchases from many different types of content, but none more so than creator, influencer, or celebrity influencer content.

The news: Swedish digital payments giant Klarna leads European fintech unicorns in startup creation, with its alumni founding 62 new companies, including Anyfin, Bits Technology, and Pretzel AI. The trend: Large fintech companies鈥攅specially Klarna, Revolut, Wise, and N26鈥攁re the leading incubators for new tech startups, indicating continuous innovation within the fintech sector.

Ecommerce and digital ad spending track closely with retail media growth. US retail ecommerce sales will reach $1.163 trillion in 2023, growing 10.5% YoY. We expect growth to accelerate to more than 11% each year through 2026. As long as ecommerce remains healthy, retail media is likely to benefit since most retail media ads are tied to digital shopping and buying activity.

He also believes pharma companies account for too much of TV ad spending, leaving media companies less likely to cover the sector critically.

Turbulence in trade relations is changing how China鈥檚 ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

As the region鈥檚 No. 1 retail ecommerce player by total sales dollars, Mercado Libre has the competitive edge in each of the 18 Latin American markets it operates in.

When it comes to memberships, exclusivity is key. Product partnerships offer a great way for retailers to show their programs are uniquely worthwhile. 鈥淲almart could really leverage its relationships with [consumer packaged goods] (CPG) companies to create a network of product partnerships that could only be available to Walmart+ members,鈥� said Droesch.

For more insights and key statistics on the biggest trends in today鈥檚 most disruptive industries, subscribe to our Chart of the Day newsletter. Key stat: Klarna will generate $33.38 billion in US buy now, pay later (BNPL) payment value by 2027, pulling ahead of Affirm in a period of massive growth for BNPL providers, per our forecast. Beyond the chart:.

But the most successful creator brands sell in multiple channels, including ecommerce platforms, owned websites and apps, and in stores. Our forecast includes only sales that originate or take place on social media. Making real money from merchandising is a long shot for most creators. For one, anything beyond a mug or a T-shirt will generally require access to capital.

Key Takeaways. Despite YouTube鈥檚 stronghold, TikTok appears to be making gains with long-form. TikTok users spend half of their time on the platform watching videos over 1 minute long, according to the company. Last year, TikTok said it was testing 15-minute videos, up from its 10-minute limit. Instagram is more seasoned in long-form video.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.

US advertising sector hits record job high鈥攂ut some major holding companies drop their 2023 outlooks. Marketing uses for generative AI that will outlive the hype. 5 charts to help you hit marketing KPIs. More Chart of the Day:. 8/17 - Marketing measurement mix-ups. 8/16 - Digital out-of-home climbs. 8/15 - The social generation. 8/14 - Everyone tries on AI. 8/11 - In search of ads.

This rising usage bodes well for Lyft and Uber, as both companies prepare to add more advertising options to their wheelhouses. Key Question: What is the audience for in-app advertising in ride-hailing apps and cars? KEY STAT: Uber will hit a new record for users in 2023, but Lyft will hit its own record in 2024. Executive Summary.

US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.

But what these really big holding companies are competing for is are these top of the pile clients with big ad spending budgets who there is a lot of competition for. So the question is, will this help them win a larger share of those clients? (19:55):.

Over half (55%) of US adults think that businesses should take a public stance on climate change, per May 2023 data from Bentley University and Gallup. Nearly as many (52%) think companies should take a stand on mental health.

With the Medicare enrollment window starting on October 15, seniors will want to shop around for the best plan鈥攕omething that only one-third of beneficiaries typically do, per KFF.

Wise forged 15 partnerships in 2022, and tie-ins with FIs like IndusInd Bank can help it sustain growth abroad quicker than through organic means. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?

Trump's proposed corporate tax cuts which could benefit all U.S. companies bottom lines, whether they use that to balance things out and key prices low is another story. And the second thing here is how the tariffs have changed advertising messaging.