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In its most recent revamping of Amazon Fresh, the company announced plans to allow shoppers to buy online grocery items from Fresh, Whole Foods, and the core Amazon site in a single shopping cart.

The top 5 Google searches globally last year were YouTube, Facebook, Google, WhatsApp Web, and Amazon, according to SEO company Ahrefs, which indicate people aren鈥檛 using Google primarily for answering questions. Though still a small share of traffic, referrals to brand sites from Perplexity have grown 40% month over month since January, according to research firm BrightEdge. How high will that grow?

Drugmakers have already been growing their digital ad spending over the years: We forecast that pharma companies will spend just over $20 billion on online marketing in 2025. Editor鈥檚 note: This article is part of a series on how the incoming Trump administration will affect key sectors of retail, marketing, tech, and finance.

What retail and ecommerce categories are most exposed to current and proposed tariffs? Most retail sectors will be affected by increased tariffs, but some are more exposed than others, including the following:. Apparel and fashion. In 2024, the EU exported over 鈧�5.0 billion ($5.41 billion) worth of apparel and accessories to the US.

How will tariffs affect international ecommerce? Trump鈥檚 punishing tariffs on Chinese imports could significantly impact Chinese retailers like Temu and Shein, which rely on low-cost goods to compete in the US.

Headspace transitions therapist network to contract and part-time roles: Telemental health companies are placing less of an emphasis on therapists and more on AI.

Consumer trust in the US healthcare system and its key players has eroded. Brands now face patients who distrust traditional guidance鈥攐ften due to political polarization鈥攁nd seek answers from unverified sources. Here鈥檚 how brands and marketers can win back patient trust and rebuild deteriorating reputations.

Respondents include employees at B2C or both B2C and B2B companies with 100 or more employees.

Turbulence in trade relations is changing how China鈥檚 ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

A slew of nontraditional entrants and established healthcare players鈥攆rom Amazon to Eli Lilly and Company, Costco, and Dexcom鈥攚ant to reach more consumers by making it fast and easy to purchase prescription drugs, medical devices, and healthcare services online. Creating a patient experience that鈥檚 personalized, frictionless, and affordable will be key factors that separate winners from losers.

As the region鈥檚 No. 1 retail ecommerce player by total sales dollars, Mercado Libre has the competitive edge in each of the 18 Latin American markets it operates in.

RH expects Q4 revenues to grow 18% to 20% YoY as furniture industry turns a corner: The retailer鈥檚 brand-elevation efforts and hospitality concepts are also resonating with shoppers.

When it comes to memberships, exclusivity is key. Product partnerships offer a great way for retailers to show their programs are uniquely worthwhile. 鈥淲almart could really leverage its relationships with [consumer packaged goods] (CPG) companies to create a network of product partnerships that could only be available to Walmart+ members,鈥� said Droesch.

For more insights and key statistics on the biggest trends in today鈥檚 most disruptive industries, subscribe to our Chart of the Day newsletter. Key stat: Klarna will generate $33.38 billion in US buy now, pay later (BNPL) payment value by 2027, pulling ahead of Affirm in a period of massive growth for BNPL providers, per our forecast. Beyond the chart:.

Social shoppers find inspiration for their purchases from many different types of content, but none more so than creator, influencer, or celebrity influencer content.

While Walmart lacks the dominant ecommerce market share that Amazon enjoys, its product assortment and its third-party digital marketplace are both significantly larger than those of other retailers. Those scale advantages, combined with an aggressive pursuit of retail media budgets, will help propel Walmart to nearly $3 billion in search ad revenues in 2025.

Influencer marketing is becoming a need-to-have for payment brands鈥� marketing teams. While not without risks, it鈥檚 key to building awareness and creating relationships with young consumers.

Customer data collection, the dawn of retail media, and AI-assisted shopping has upended a retail industry already in the midst of a big-box transformation at the tail end of the 20th century. And then there is one of the biggest elephants in the room: Amazon. Here are some of the most impactful changes that marketing leaders have seen over the last 25 years.

US advertising sector hits record job high鈥攂ut some major holding companies drop their 2023 outlooks. Marketing uses for generative AI that will outlive the hype. 5 charts to help you hit marketing KPIs. More Chart of the Day:. 8/17 - Marketing measurement mix-ups. 8/16 - Digital out-of-home climbs. 8/15 - The social generation. 8/14 - Everyone tries on AI. 8/11 - In search of ads.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.

The news: Swedish digital payments giant Klarna leads European fintech unicorns in startup creation, with its alumni founding 62 new companies, including Anyfin, Bits Technology, and Pretzel AI. The trend: Large fintech companies鈥攅specially Klarna, Revolut, Wise, and N26鈥攁re the leading incubators for new tech startups, indicating continuous innovation within the fintech sector.

Key Takeaways. Despite YouTube鈥檚 stronghold, TikTok appears to be making gains with long-form. TikTok users spend half of their time on the platform watching videos over 1 minute long, according to the company. Last year, TikTok said it was testing 15-minute videos, up from its 10-minute limit. Instagram is more seasoned in long-form video.