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Financial services, travel companies, and commerce intermediaries have joined retail as distinct commerce media verticals. Beyond first-party data (which is table stakes), networks’ strengths and opportunities vary. Growth in travel media network ad spending will slow as economic pressures affect the travel industry.

For Uber, it deepens its footprint in the high-margin airport travel segment. And for consumers, it’s a welcome opportunity to earn rewards and save—especially when travel dollars are being stretched further than ever.

Your one-stop-shop for travel industry digital metrics in 2023.

And travel and entertainment (T&E) billed business shot up 10% YoY in Q4.

Canada spends more on tourism in the US than the US does in Canada. In 2024, Canada had a services trade deficit of C$12.60 billion ($9.19 billion) with the US, mainly because of the travel deficit. Automobile trips to the US by Canadians plummeted in February, down 23% compared with that month in 2024, according to Statistics Canada.

It’s no secret that airlines have a vast amount of passenger data—from booking details and loyalty programs to in-flight preferences and travel behaviors. When you factor in some of the smart partnerships they’ve launched like with travel insurance companies, hotel brands, and ride-sharing services, there aren’t many aspects of consumer profiles that airlines don’t have eyesight into.

The boycott extends to travel: Nearly half (48%) plan to cancel or delay trips to the US. That would be a huge blow to local economies since Canadians spent $20.5 billion in the US last year, according to the US Travel Association.

France will see stronger growth in digital ad spending than both Germany and the UK this year. Most industries aren’t contributing to that growth, though, with only travel and retail seeing any significant investments.

Amex also sponsored behind-the-scenes content for Max subscribers and created a White Lotus-inspired travel guide for Thailand. Why this can work: Amex has been leaning on exclusive experiences at events like Coachella and the US Open Golf Championship to attract younger consumers.

Alipay and WeChat Pay should continue to benefit from this international expansion as travel in and out of China gets a boost from the country’s friendlier visa policies and a rebound in long-haul travel. Inbound travel bookings rocketed 203% YoY during the New Year period, per China’s Ministry of Culture and Tourism.

Shifting travel trends and priorities have also resulted in fewer luxury spending sprees abroad—formerly an important source of growth for brands. With demand from Chinese consumers set to remain uncertain amid the country’s prolonged economic downturn and trade war with the US, it’s no surprise that luxury brands are targeting China’s wealthiest to stay afloat.

Chase rolled out Travel Now, Pay Later in July, an installment offering linked to the Marriott Bonvoy Bold card. And in September, Citi made Flex Pay available on its travel booking platform, without its usual fees or interest. Synchrony also made its Pay Later option available directly in Apple Pay in January, making it more accessible and easier to use.

Chase launched Travel Now, Pay Later in July, an installment offering for its travel cards, which first rolled out with the Marriott Bonvoy Bold card. And in September, Citi made Flex Pay available on its travel booking platform, without its usual fees or interest. Synchrony also made its Pay Later option available directly in Apple Pay in January.

Luxury shoppers have been spending less on goods and more on travel and entertainment. Some spending on luxury goods has moved overseas amid a rebound in tourism to Europe—in particular, thanks to the 2024 Olympics in Paris. Price hikes have also alienated some luxury buyers. Amid surging demand, luxury brands raised prices to bolster revenues and harmonize prices in different global markets.

Travel will continue to improve the most as it maintains its post-pandemic recovery. Key Question: How will the promise of an improving economy affect digital ad investments across industries in France? Key Stat: All industries will see strong, double-digit increases in digital ad spending this year. Travel will continue its strong recovery and lead with 18.0% growth. Executive Summary.