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Self-injections and at-home nasal spray options, with education and support, can eliminate travel barriers and the stress of doctor office visits. Logistics (48%) and preferring not to go to the doctor due to distrust or being embarrassed (32%) are the top reasons that prevent consumers from getting regular medical checkups, per Aflac鈥檚 2025 Wellness Matters survey.

Consumers typically buy consumer packaged goods (CPG) more frequently and often in-store, making those purchases different from general merchandise. Nonetheless, ad-buying on retail media networks (RMNs) is somewhat more established with more sophisticated options for CPG than for general merchandise because retail media has been a staple of CPG ad-buying for longer. That means CPG ad-buying habits could be a model for future trends in retail media.

The trend: Inflation hasn鈥檛 dulled consumer appetite for dining out. Revenues for hotel, restaurant, and leisure companies listed in the S&P 500 grew 25% year-over-year (YoY), according to FactSet. Average transactions per restaurant location on the Toast platform rose YoY in 11 out of 12 metropolitan areas in Q4, per Toast.

France will see stronger growth in digital ad spending than both Germany and the UK this year. Most industries aren鈥檛 contributing to that growth, though, with only travel and retail seeing any significant investments.

What it means: Consumers are generally ready to let AI do the hard work for them, especially when it comes to travel-related purchases. But for other categories, particularly food and medicine, they may want more control over the purchase process. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Consumer health update: Both issuers saw similar card delinquency trends. Capital One鈥檚 30-day delinquency rate for Q4 was 4.53%, flat from the prior quarter and slightly down from last year (4.61%). Discover鈥檚 credit card 30-day delinquency rate was 3.84%, also flat on the quarter and slightly down YoY (3.87%).

Half (49%) of people in the US are traveling between Thanksgiving and mid-January, according to Deloitte. With so many people getting on planes, trains, and automobiles, advertisers have increased opportunities to reach consumers across travel media networks, especially those who are younger and higher-income.

鈥淩etail arguably inspired and kicked off the commerce media 迟谤别苍诲,鈥� said Marzano. 鈥淭he verticals we鈥檙e seeing enter the space are financial services, travel companies, and what I refer to as commerce intermediaries like Uber Eats and DoorDash.鈥�.

Our forecast methodology for US digital ad spending by industry is based on an analysis of thousands of metrics from dozens sources鈥攊ncluding macro-level economic conditions; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and hundreds of cumulative

Retail Trends to Watch in 2025 (蘑菇AV subscription required). Retail and Ecommerce Sales Benchmarks: Q4 2024 (蘑菇AV subscription required). Methodology: Data is from the November 2024 Gale Group report titled, "From Clicks to Culture: Decoding the Identity Signals in Online Shopping." 2,000 US consumers ages 18+ were surveyed during September 2024.

It鈥檚 a trend that aligns with their comments over the holidays鈥攎any Gen Zers said they couldn鈥檛 afford to travel home, but the same portion said they鈥檇 never forgo a Taylor Swift concert to help clear their debt. Many prioritize fun over saving for the future, which confirms they feel they need to burn off steam and may not be aware of how to tackle their financial priorities.

Travel continues to trail other industries. The pandemic significantly affected the travel industry鈥檚 ability to invest in advertising. Digital outlays halved in 2020, and despite an impressive and continued rebound, spending hasn鈥檛 caught up with that of other industries.

Even in sectors where demand is recovering, such as travel, Chinese consumers are being more measured with their spending. Duty-free sales in Hainan province, a popular destination for luxury shopping, fell 29.3% YoY in 2024, per Reuters.

The trend: A wide array of retailers are touring college campuses. Draper James is wrapping up a tour of four Southern universities鈥擜uburn University, University of Arkansas, University of Mississippi, and University of South Carolina鈥攚here it set up pop-ups at Hilton Graduate Hotels near each college.

Email personalization can help boost loyalty and increase conversion rates, as seen in the travel and retail sectors in particular. Why it matters: More than 82% of the US population engages with email, and we forecast the number of users will rise from 281.4 million this year to 290.1 million by 2027.

Time and travel. Scheduling time for a clinic visit is the top reported reason for delaying a prescribed blood test. 69% are unwilling to travel more than 10 miles from home to get the test. Anxiety. 78% of respondents report some level of anxiety associated with having their blood drawn. Fear of needles. 37% of respondents fear needles.

US travel media network (TMN) ad spend will reach $2.13 billion this year and increase to $2.96 billion in 2026, per our September 2024 forecast.

The trend: Brands and retailers are looking for ways to capitalize on the 鈥淥zempic effect鈥� as demand for the weight loss drug, as well as competitors like Mounjaro and Wegovy, continues to rise. Roughly 9% of the US population鈥攐r 30 million people鈥攃ould be using GLP-1 drugs like Ozempic by 2030 for either diabetes treatment or weight loss purposes, per a report by J.P. Morgan Research.

The trend: While Best Buy is the latest high-profile merchant to turn to layoffs to cut costs, many retailers and hospitality firms are dealing with the opposite problem: an inability to hire enough staff. Over half of retailers and hospitality companies (53%) said staffing and wage issues were their top concerns heading into summer, per a survey by Multimedia Plus.

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Travel will see the fastest growth in US digital ad spending of any industry in 2023, according to our forecast. Travel, retail, healthcare and pharma, automotive, and entertainment will outpace the national digital ad spending growth rate.

VC funding for creator-focused startups has plummeted in the US, even as these startups multiply. Last year, funding dropped by 51% YoY, while the number of creator-related startups increased by 550%, per The Information. This is part of a greater trend of cooling VC investment.

Travel will continue to improve the most as it maintains its post-pandemic recovery. Key Question: How will the promise of an improving economy affect digital ad investments across industries in France? Key Stat: All industries will see strong, double-digit increases in digital ad spending this year. Travel will continue its strong recovery and lead with 18.0% growth. Executive Summary.

Whether Twin Peaks starts a trend or remains an outlier will likely depend on the broader economic landscape and investors鈥� appetite for new public offerings in the sector. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.