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Also this month, Affirm expanded its tie-up with Adyen to push further in the UK after debuting there in November. It鈥檚 trying to better compete internationally with Sweden-based Klarna, which already has a large European presence. The two are currently evenly matched in the US: We forecast Affirm鈥檚 US BNPL payment value will total $30.58 billion this year, compared to Klarna鈥檚 $30.42 billion.

The news: UK-based neobank Monzo rolled out Monzo Split to help consumers more easily share expenses. The feature lets UK consumers split, track, pay, and request payments directly from the Monzo app. It also lets them divide payments with friends or family members that either don鈥檛 bank with Monzo or don鈥檛 live in the UK by sending them a link where they can join the app as a guest.

The retail outlook for 2025 is worse than previously anticipated. However, many smaller emerging markets are still in line for strong years, and ecommerce continues to claw share from traditional retail.

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

When YouTube is used as part of a wider ecommerce strategy, it performs well. A future where YouTube Shopping is a core consideration might not be far away. Sources. Business of Apps. Channel 4. Comscore. Influencer Marketing Hub. International Olympic Committee. Ofcom. Podnews. Semafor. Spotify. Streamcharts. YouTube. YPulse.

Brazil鈥檚 digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil鈥檚 commerce landscape in 2025.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

This is the first installment of our 鈥淯碍 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Even as ecommerce alcohol sales rise, physical stores continue to dominate the path to purchase. Nonalcoholic beverages and Dry January are also picking up steam.

Tesco鈥檚 newest venture takes aim at Ocado: The UK grocer鈥檚 Transcend Retail Solutions division aims to help international supermarket chains develop their ecommerce operations.

While facial recognition may hit roadblocks in the UK and the EU, looser regulations in the US could allow a free-for-all on data collection.

Which is likely why 79% of professionals exaggerate their AI knowledge and 91% of C-suite executives admit to overstating their skills, per Pluralsight鈥檚 2025 AI Skills Report, indicating a culture of AI 鈥渇aking it鈥� at work in US and UK companies.

UK marketers cut budgets in Q1: Economic pressures and Trump鈥檚 trade moves spark shift to performance-focused tactics and short-term gains.