We're also joined by senior analyst who covers everything digital advertising and media. He's based in Philly. It's Max Willens. Rahul Chadha:. Yo. Marcus Johnson:. What's up, chap? Okay, so what have in store for you, a story, a debate. We end with some trivia. Let's get to it, folks. We start, of course, with the story of the week.
Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.
Yeah, this is one of those bleeding edge use cases that isn't really widely available, but the idea behind using generative AI to merge text and image-based search basically is taking the fact that large language models can use different types of media, not just text, to basically converse with the user.
The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.