Report
| Jul 25, 2023
Total media time is flattening out in the UK after the artificial bump brought about by the pandemic. Video consumption, though, via multiple platforms, is one area where marketers can count on continued consumer engagement.
Report
| Jun 8, 2023
Forecasts
| May 15, 2024
Source: ĢAV Forecast
Chart
| Jan 23, 2025
Source: SurveyMonkey; Salsify
Adults in France now spend more time with digital media than with traditional media. While media habits are fairly advanced in that respect, the country still sits behind the UK, so French marketers could look there for ideas about strategy.
Report
| Jun 21, 2023
Cost, lack of third-party verification, limited on-site ad space, and limited activation options are some of the top challenges brands and advertisers in the US, France, Germany, and the UK face when using retail media networks (RMNs), according to an August 2023 DoubleVerify study.
Article
| Jan 3, 2024
Chart
| Jan 21, 2025
Source: Sensor Tower
Chart
| Jan 19, 2025
Source: Edelman
Chart
| Jan 16, 2025
Source: Institute of Practitioners in Advertising (IPA)
Chart
| Jan 14, 2025
Source: Attest
Forecasts
| Apr 19, 2024
Source: ĢAV Forecast
Comcast to distribute Max in the UK in exchange for US bundle rights: The deal shows competitors willing to team up in a saturated market.
Article
| Dec 9, 2024
Retail media networks will challenge Google and Meta, and offer retailers serious margins.
Article
| Jan 25, 2023
Chart
| Jan 8, 2025
Source: Omdia; GfK; BPI (The British Recorded Music Industry); British Association for Screen Entertainment (BASE); Nielsen; Entertainment Retailers Association (ERA) - UK; Futuresource Consulting; Official Charts Company; IHS Markit
Article
| Dec 5, 2024
Chart
| Jan 7, 2025
Source: YouGov
This is the first installment of our “U Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 30, 2025
This is the first installment of our “U Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 30, 2025
Forecasts
| May 14, 2025
Source: ĢAV Forecast
Forecasts
| Apr 23, 2025
Source: ĢAV Forecast
Forecasts
| Apr 23, 2025
Source: ĢAV Forecast
Forecasts
| Mar 28, 2025
Source: ĢAV Forecast
Forecasts
| Mar 28, 2025
Source: ĢAV Forecast
Forecasts
| Mar 28, 2025
Source: ĢAV Forecast
Forecasts
| Mar 28, 2025
Source: ĢAV Forecast