蘑菇AV

This incident highlights the instability of careers in gaming鈥攁n industry where gamers are highly engaged, but the hits that generate that engagement don't always equate to business success.

When not watching videos, Gen Alphas are gaming. We estimate 44.9% of children under 12 are digital gamers. Many Gen Alphas are picking up the habit from their parents: 75% of parents are gaming with their children regularly, according to a September 2024 Entertainment Software Rating Board (ESRB) survey. More than half of Gen Alphas play on mobile devices.

Marketers may have success reaching Gen Z on gaming and entertainment apps as well. Those are downloaded by 54% and 53%, respectively, of Gen Zers. For those seeking a Gen X audience, shopping and weather apps also have high downloads, with 52% and 51%, respectively, of Gen Xers downloading those. 50% of millennials also prefer shopping apps, but they also throw gaming apps (50%) into the mix.

It now dominates the cloud computing segment with Microsoft Azure and the gaming market through its Activision Blizzard acquisition. Microsoft may have failed to capitalize on the smartphone and mobile app explosion of the past decade, but investments in cloud computing and generative AI (genAI) anchor its future expansion.

The majority (85%) of Twitch content is gaming related versus 16% of YouTube content, according to Stream Hatchet. Gamers have historically been a challenging demographic for advertisers as in-game ads can break the immersion that players seek. Amazon could also be waiting for livestream shopping to gain more traction in the US.

50% of adult US mobile gamers spend between $1 and $50 per year on mobile games, according to an April 2024 CivicScience survey.

Cloudflare found that recent attacks surged across telecom, gaming, and gambling, with cybersecurity and aerospace emerging as surprise targets, indicating that no industries are safe from DDoS threats. Geographically, Germany, Turkey, and China bore the brunt of attacks, while Hong Kong and Indonesia led attack sources. Key takeaway: DDoS attacks are only going to get worse.