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Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.

Max adds new paid sharing feature with profile transfer tools: As inflation rises, Max bets on flexibility over price hikes to reduce churn and increase retention.

TikTok Shop is the most prominent player in livestreaming ecommerce for now (as the potential US ban looms), and Pinterest is ramping up its presence too. But retail-first sites like Amazon Live鈥攚hich hosts daily livestreams from brands and creators鈥攁re key to wider adoption.

In Mexico, more than half of online shoppers noted that AI has enhanced their overall shopping experience, whether through personalized product recommendations or gift ideas, according to a September 2024 Dynata survey.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

Walmart is effectively building a closed-loop media system that rivals Amazon鈥檚鈥攁nd it's doing so with a screen-first, video-forward model. Other retailers will likely need to follow suit or risk being outpaced in a fast-changing commerce media environment.

Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile鈥檚 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce 尘补谤办别迟.鈥�

Even frequent Klarna users may find the discounts and other benefits don鈥檛 justify the price鈥攐r that the offers aren鈥檛 for retailers they frequently shop at. Our take: Klarna halted its IPO plans after President Donald Trump鈥檚 tariff plan rattled the stock market. But the BNPL provider will want to keep up its growth momentum to remain in a strong position for its eventual public listing.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

Poshmark and ThredUp may benefit from rising merchant prices on TikTok Shop and Amazon, where many third-party sellers get their items from China. Hubs for online ad spending鈥攊ncluding Facebook, Pinterest, and TikTok鈥攃ould see revenues decline if international companies like Temu and Shein reduce their budgets.

鈥淎 Minecraft Movie鈥� exceeds box office expectations: The release comes at a much-needed time for Warner Bros. Discovery.

More than 80% of in-home video viewing occurred on TVs in 2023. Digital content on these sets accounted for 90 minutes of time spent per day, with live TV only slightly ahead with 109 minutes. Advertisers are embracing CTV鈥檚 potential despite its challenges.

In 2014, an economist's article noted that folks had spent 140 million hours watching Gangnam Style, just one video, the most popular video at the time. The piece noted that with that time, 140 million hours, humanity could have built 20 Empire State buildings, six Burj Khalifas, the world's tallest building, or another one and a half Wikipedias. But instead, we watched that video.