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Visual and audio data will feed Meta AI unless voice commands are disabled鈥攑lacing an ultimatum between convenience and control.

Users can ask questions and it will make multiple searches and offer citations in its response. It鈥檚 in beta for Max, Team, and Enterprise subscribers. Claude can connect to Gmail, Calendar, and Docs to summarize meetings, search documents and emails, and plan events or meetings. It鈥檚 available in beta to all users.

Amazon鈥檚 $10 billion loss from Alexa devices sparks the latest strategy shift away from consumer electronics as it and other companies focus on profitability and reduce aspirational projects.

Its record infrastructure spending shows a commitment to AI鈥檚 鈥渙nce-in-a-lifetime鈥� opportunity.

Voice assistants may play an increasing role in search. Generative AI already promises to make search via voice assistants better, but the increased capabilities of connected cars will make voice search more important. Native car advertising will open new advertising platforms.

GenAI search is gaining traction, but not all consumers are seeking out the conversational experiences that will eventually disrupt the search ad market.

The news: This week鈥檚 Apple Worldwide Developers Conference (WWDC) will be a critical opportunity for Apple to define its AI transformation after a year of missteps, unfulfilled promises, and user fallout. Our take: Apple must convince users and developers that its platform is where meaningful AI happens. Leaning solely on OS and service updates won鈥檛 cut it, and ignoring its AI roadmap risks slowing iPhone and Mac upgrade cycles. The pressure is mounting. Samsung and Google are packing AI into their next phones, and 1 in 5 iPhone users say AI features could drive their next smartphone upgrade, per CNET.

Consumers鈥� adoption of AI banking chatbots varies by country. Though the US and UK promote their tech-friendly banking environments, the geographically concentrated, Big-Six-focused Canadian market has taken the lead in embracing this much-hyped tech.

Meta鈥檚 Ray-Ban Stories 2 and Humane鈥檚 Ai Pin both use a voice interface as their primary interface. Social media chatbots may also turn into voice assistant competitors. Social search has bitten into search traffic. Social media鈥檚 new chatbots鈥擬eta鈥檚 AI, Snap鈥檚 My AI, Twitter鈥檚 Grok, and TikTok鈥檚 Tako鈥攎ight hasten this trend. GenAI-powered voice assistants will shift app usage.

The FTC discovered that one employee had unrestricted access to thousands of videos, and 鈥渇ocused his prurient searches on cameras with names indicating that they surveyed an intimate space, such as 鈥楳aster Bedroom,鈥� 鈥楳aster Bathroom,鈥� or 鈥楽py Cam.鈥欌��. Hackers invaded people鈥檚 accounts and used their Ring devices to harass them.

OpenAI demonstrated advanced voice assistant capabilities in its GPT-4o model, which boasts AI capabilities across voice, text, and vision. It is also launching its first ChatGPT desktop app as a Mac OS  exclusive, per TechCrunch. Any AI deal with Apple would drive up OpenAI鈥檚 value.

For example, the latest update by Bank of America has made its industry-leading virtual assistant, Erica, into a search-bar-like field at the top of the bank鈥檚 app. Jorge Camargo, a managing director at Bank of America, says customers increasingly want to use Erica as a search engine instead of simply asking it questions.

New features powered by generative AI (genAI) may help draw in voice tech holdouts. Gen Z will lead all generations in voice assistant usage by 2027. By the end of our forecast period in 2027, Gen Z will pass their millennial cousins as the age group with the highest uptake of voice assistants.

Voice assistants may play an increasing role in search. Generative AI already promises to make search via voice assistants better, but the increased capabilities of connected cars will make voice search more important. Native car advertising will open new advertising platforms.

With AI tools creeping into shopping, Google could borrow Pinterest鈥檚 discovery model to stay relevant in design, DIY, and fashion search.

Skipping its usual fall roll-out event, Apple will announce M4 devices and AI betas. It may be aiming to align launches with feature readiness.

The trend: Retailers and brands are rapidly weaving generative AI (genAI) into their operations to boost efficiency and scale without adding significant headcount. The breadth of the initiatives signals an abrupt shift in many companies鈥� thinking about genAI from a useful tool to a potential core business driver. Our take: GenAI enables companies to do more with less鈥攁 crucial advantage at a time when macro uncertainty is making many firms wary of increasing their headcount. As early adopters scale their efforts and share results, momentum will grow鈥攑rompting others to follow out of necessity, not choice.

Yelp has 76 million monthly users, with 2.5 million daily searches. It hosts 7.7 million businesses, including 530,000 paid advertisers. Engage customers or fall behind: AI-driven platforms like Yelp are moving beyond discovery to facilitating bookings and managing back-end processes.

It鈥檚 integrating genAI features into several products while making Siri smarter with access to GPT-4o. The ecosystem advantage promises privacy and personalization.

But this is also less than those who say they鈥檒l use social (46%), direct messaging (45%), or voice search optimization (45%). Plus, at $3,499, even consumers who are interested in using VR headsets may not be able to afford one. It鈥檚 not all bad news: Consumer attitudes toward VR indicate that the Apple Vision Pro could gain momentum in the coming months or years.

The Meta AI app, built on Meta鈥檚 Llama 4, includes Siri-esque voice activation and a document editor. The Discover feed displays interactions others鈥攊ncluding friends from Instagram and Facebook鈥攁re having with Meta AI. Users approve sharing on a prompt-by-prompt basis. Social AI: Meta is using its existing social media prowess to support its AI.

AI will continue to influence conversational search, visual search, and voice search next year, changing ad delivery and performance. We expect this will increase search advertising fragmentation across devices and platforms, and that Google will respond to growing competition鈥攅specially from retail media channels鈥攂y experimenting with new models of advertising. 2. The emergence of AI app stores.