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Assess which marketplaces to work with. More like this:. Walmart, Amazon, Instacart make search enhancements. How TikTok, Temu, and Sephora are making online shopping fun. Clothing, groceries, and beauty products are popular digital purchases. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors.

These integrations have already proliferated in the marketplace. For example, Disney, NBCUniversal, and Paramount have partnerships with Walmart, which completed its acquisition of smart TV manufacturer and measurement data supplier Vizio in December 2024.

CAIT鈥攁longside Praveen Khandelwal, a lawmaker from the ruling Bharatiya Janata Party鈥攊s calling for the government to suspend Amazon鈥檚 and Flipkart鈥檚 ecommerce operations in India, which would be a blow to the overseas ambitions of both Amazon and Walmart. Looking ahead: India is hugely important for digital marketplaces as they try to gain an early advantage in the country鈥檚 nascent ecommerce market.

The insight: The gap between Target and its mass merchant competitors Amazon and Walmart is widening. While Amazon and Walmart are consolidating their grip on consumer spending after investments in value and convenience, Target鈥檚 largely discretionary assortment and diversity, equity, and inclusion (DEI) controversies are sharply curbing its appeal. Our take: Shoppers are prioritizing necessities over discretionary goods and favoring retailers that offer value and convenience.

Walmart to sell Bonobos as digitally native D2C brands lose their luster: WHP Global and Express will acquire the brand for $75 million to shore up the latter鈥檚 business.

Walmart is upbeat despite tariff turmoil: The retailer expects to take share as shoppers grow more value-conscious.

Retail marketplaces like Amazon, Walmart, and Shopify have incorporated generative AI into their platforms to help merchants and consumers alike, while companies like The Coca-Cola Co. and Abercrombie & Fitch are even using it to develop new products. The lesson: ChatGPT introduced the world to generative AI, and the explosion it set off will have rippling effects for years to come.

Without the advantage of de minimis, Shein and Temu would lose their price advantage relative to players like Amazon and Walmart. The two also face growing competition from Amazon, which is challenging Shein and Temu on their own turf with its own low-cost marketplace, Haul, where all products sell for $20 or less.

It is the fastest-growing retail marketplace we track, beating out eBay and Walmart. What it means: With 51.1 million unique US visitors in January 2024, the Temu app was one of a handful of retailers (alongside Amazon and Walmart) to land within the top 20 smartphone apps by user, according to Comscore.

Which of the top 10 retail ecommerce marketplaces worldwide is growing the fastest? A) AliExpress. B) Amazon. C) Walmart. D) Pinduoduo. E) Douyin. Walmart鈥檚 gross merchandise value (GMV) is growing the fastest. Interestingly, Douyin, including TikTok, is No. 2, according to ECDB. May 22, 2025. What鈥檚 the most popular category for graduation gifts this year? A) Electronics. B) Clothes/footwear.

Amazon accounted for 80% of marketplace sales, 40% of ecommerce sales, and 4% of retail sales in the US in 2023, per Marketplace Pulse.

The retailer鈥檚 investments in faster delivery and broadening its online marketplace selection helped drive a major jump in ecommerce sales. Our take:. Walmart is well-positioned to capitalize on consumers' sharp focus on value: It can offer lower prices than many competitors and increasingly emphasizes convenience.

While they remain a primary destination for cash-strapped consumers, stiff competition from the likes of Walmart and Target alongside the rise of ultra-cheap Chinese ecommerce marketplaces is eating away at their market share, while economic conditions are causing their core customers to pump the brakes on spending.

The US consumer is holding up, according to Walmart: The retailer raised its full-year outlook after solid spending from value-seeking shoppers drove it to a Q2 earnings beat鈥攁lthough it warned of uncertainty heading into election season.

We expect online cosmetics and beauty sales to grow more than twice as fast as in-store sales this year, in part due to efforts by Amazon and Walmart to broaden the selection of brands鈥攑articularly premium ones鈥攐ffered on their marketplaces, as well as sales events like Amazon鈥檚 upcoming Holiday Beauty Haul.

On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA鈥檚 resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.

Many retailers in Latin America like Mercado Libre, Rappi, and even Walmart function not only as commerce players, but as financial institutions as well. As a result, commerce media in Latin America is charting a different course than it has in the US, one that could result in unique opportunities for companies with access not only to shopper habits, but to financial data as well.

What鈥檚 next for retail media? The rapidly expanding ad channel is facing growing pains as the majority of RMNs struggle to keep pace with Amazon and Walmart.

And ultimately I think that would hurt the small and mid-sized retailers that rely on these marketplaces to drive sales. Marcus Johnson:. So, it's a big deal, as you said, marketplace sales going up is 60% of the sales more than on Amazon's site coming from third party sellers. As you mentioned as well, this could affect all marketplaces: Walmart, eBay, beyond, so not just Amazon's.

Retail media鈥攅specially on platforms like Amazon, Walmart Connect, and Instacart鈥攊s tightly linked to product availability, competitive pricing, and shopper intent. Tariffs on imported goods, particularly from China, could squeeze margins for marketplace sellers and force price increases, suppressing ad spend.

Walmart has expanded its beauty assortment to draw Gen Zers and younger shoppers with buzzy beauty brands such as Bubble, Dossier, and Jake Paul鈥檚 W. It has also launched Premium Beauty on its fast-growing third-party ecommerce marketplace. Target鈥檚 partnership with Ulta Beauty to put shop-in-shops in hundreds of stores across the country has yielded positive results.

Walmart. Warner Bros. Discovery.

But Klarna鈥檚 recent moves like its Walmart and JPMorgan Payments tie-ups can help it maintain its growth as it figures out what鈥檚 next for its IPO.

Marketplace Pulse. Pentaleap. Skai.