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The solution offers advertisers access to a vast library of licensed stock photos and videos from Getty Images, Billo's resources for user-generated content creation, as well as royalty-free commercial music and avatars. Videos can be created using product details, URLs, or brand assets and customized with AI avatars, voiceovers, translations, scripts, music, and trending ad elements.

The juice creates a whirlpool motion in the bowl, which is mimicked by party guests while electronic dance music music plays in the background. Why it works: The absurdist humor is perfect for engaging younger consumers, especially Gen Z.

Advertisers and creators are testing the waters of other short-form video platforms in case the ban goes through, but TikTok has still struck major partnerships with brands like Shopify, Universal Music Group, and others, a sign that brands are relatively unfazed. Users also aren鈥檛 worried.

LinkedIn is the top platform that has seen an increase in usage among B2B marketers globally, but others鈥攍ike YouTube, TikTok, and even Reddit鈥攁re also gaining. To reach B2B decision-makers, 64% plan to advertise on consumer channels. Video is appealing to today鈥檚 buyers. B2B buyers prefer quick, digestible content.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

Gen Z is redefining search. Platforms like TikTok and YouTube are encroaching on Google鈥檚 territory as Gen Zers use social networks to look up tutorials, trends, and more.

On today's podcast episode, we discuss whether YouTube Shorts are cannibalizing long-form content, Instagram and Facebook users potentially being able to pay to avoid ads in Europe, how Netflix's password crackdown is getting on, whether serving multiple ads at once is a good idea, the impact of the Digital Services Act's arrival, how long it would take you to drive around every road in the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.

So for example, YouTube allows Gen Zers to keep up with their favorite content creators, watch music videos. TikTok surfaces funny or entertaining videos. Gen Zs use Instagram to stay up to date on fashion trends. Snapchat is their messaging platform of choice. So Joe, Gen Z consumers bought between these different social media platforms all day.

CTV includes digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising. Print includes magazines and newspapers.

On today's podcast episode, we discuss a digital out-of-home (OOH) TikTok initiative, whether OOH ads have actually bounced back, and what we expect to see from in-store retail media. "In Other News," we talk about YouTube experimenting with longer but less frequent ad breaks and whether consumers are finally bumping up against a video streaming ceiling. Tune in to the discussion with our analyst Ross Benes.

Netflix鈥檚 latest move means big things for its livestream ambitions: The company will stream the SAG Awards on YouTube this year and on its own platform next year.

Well, let me be clear first, because I didn't say YouTube wasn't part of the story. I said that it's bigger than just YouTube, right? So TikTok does have to compete with YouTube, but it's also angling to compete with TV and entertainment at a much broader scale. Marcus Johnson:. Yeah. Really quickly, UMG is Universal Music Group, just for folks who weren't familiar with that acronym yet.

Instagram is the most-leveraged social channel for influencer campaigns (91%), followed by YouTube (71%) and TikTok (61%), per Kolsquare & NewtonX. In addition, marketers in Germany have a stronger preference for YouTube, Snapchat, and Pinterest versus those in other European markets. This reflects strategic diversification to reach varied audience segments across the customer journey.

This week, Disney鈥檚 EMEA division announced several new UK unscripted original titles for Disney+, including documentaries on sports brands, music, and fashion, with a focus on A-list collaborations. Warner Bros.

While the Creator Equity fund isn鈥檛 exactly like past creator payment funds on platforms such as TikTok or YouTube, it is another example of the opaque payout and investment policies that have forced such funds to be largely abandoned in favor of revenue-sharing models. Spotify isn鈥檛 alone in appearing to slack off on diversity initiatives.

It's YouTube by a long shot. 89% of Gen Z people watch YouTube. Instagram is way behind that in second place with 72% versus 89 for YouTube, and TikTok is right behind that in third. So I thought that was an interesting point. And then not just that, but YouTube is also, they beat other social platforms amongst children as well.

The news: The TV upfronts kicked off with NBCUniversal鈥檚 presentation at Radio City Music Hall on Monday, with advertisers making their way past barricades as Writers Guild of America (WGA) members loudly protested in front of the venue. Why it matters: Billions are expected to go toward TV ads during this year's "upfront" season, when ads are sold in advance for the upcoming year.

On today鈥檚 podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients鈥� relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Dane Finley and Rajiv Leventhal. Listen everywhere and watch on YouTube and Spotify.

That puts LinkedIn in the top spot, ahead of larger rivals like Instagram (68%) and YouTube (52%). Influencer marketing has come to LinkedIn. LinkedIn isn鈥檛 the first platform to come to mind when discussing the creator economy. But it has made investments in this space over the past few years, and creators have taken notice.

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟inkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.