蘑菇AV

He explains that the audio giant is offering four categories of courses in the UK: make music, get creative, learn business and healthy living. Product Director Mohit Jitani says users are already coming to Spotify for education via podcasts. So educational content makes sense. Courses are available in the UK in Spotify's app by clicking on a new pill-shaped icon on the top of the home screen.

On today's episode, we discuss how sports betting in the US became an overnight market and how many folks will own cryptocurrency going forward. "In Other News," we talk about Substack's new tweet-like feature "Notes" and how YouTube is pricing NFL Sunday Ticket. Tune in to the discussion with our director of forecasting Peter Newman and analyst Andrew Spink.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

Yeah, for sure, and we've seen a similar trend in the UK. It's the biggest online beauty retailer in the UK and it's been interesting how the retailers here have reacted. So Superdrug, which is another sort of high street drugstore, has actually just launched, recently, an online marketplace.

YouTube鈥檚 audience in Canada will reach 26.8 million this year鈥攚hile we don鈥檛 forecast mobile time spent for YouTube in Canada, our US forecasts show about half the time spent on the platform is mobile. Connected TV is the hottest format.

TikTok Shop in the UK could be an indicator of what to expect in the US. Low sales, as well as consumer complaints about counterfeit goods and poor shipping experiences, have led UK brands and influencers to lose interest in TikTok Shop (despite being offered cash incentives), per the Financial Times.

But to your point about competition, and that there are very similar services out there people could switch to Spotify has to be careful now because their current tiers in the US are now priced on parity close to parity on parity with tiers offered by competitors, Amazon, Apple, YouTube. And so then Pandora, Pandora, too. Yep. I noticed. Well, Ross.

That deal hits some roadblocks in the UK and it's questions to whether it will pass regulatory approval in the US, but it did in the EU, which is key. So I think there's a lot to be set for Microsoft buying a company that has the devices, the TV advertising knowhow, and now increasingly the original content production capabilities. Marcus Johnson:.

And this is a UK study from the ADA Lovelace Institute and the Allen Turing Institute. It asks UK adults about the perceived benefits and concerns with AI in a number of different fields, and it came up with a net benefit score in those fields. So all the overall concerns were subtracted from the perceived benefits to give a score.

For long video TikTok is more popular than Instagram, but the real winner here is YouTube, which again makes sense. YouTube is kind of the OG long form video platform, but we're looking at-. Marcus Johnson:. Yeah, gets forgotten about a lot though, YouTube, right? Minda Smiley:. It does. Marcus Johnson:.

On today's podcast episode, we discuss how much we will actually be using AI agents this year, what happens when they start talking to each other, and how much Apple is likely to move the smart glasses adoption needle. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Technology Analyst Jacob Bourne and Senior Briefings Editor Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.

We hope to see you tomorrow for the Behind the Numbers Weekly Listen, an eMarketer video podcast that you can watch on YouTube. And now you can watch the video version on Spotify. If you play the Weekly Listen on your Spotify app, a video will pop up on the screen so you can follow along to the charts, the data that we use and see our faces.

I think a lot of the influencer content is accessed through YouTube. And it could be on a smart TV, but also on many other devices. So it is, as Paul noted, really fragmented. But then yes, I think that influencer videos are ubiquitous within the YouTube platform, within other social sites, so it's second nature that it's part of smart TV also. Bill Fisher (11:34):.

So the US is on the precipice of broader action to protect minors, and the EU and UK has some related provisions from the Digital Services Act and the Online Safety Act respectively that we'll start to see come to fruition next year.

The quote I picked out is that "Google said it did not notify advertisers or tracking services whether a viewer coming from YouTube had watched a children's video, only that the user had watched YouTube and clicked on the ad."

If I heard about a particular performance or a gold medal or whatever, I would simply go to YouTube, search for it, and CBC would've, the broadcaster would have posted that sort of eight-minute video, recapping the whole thing available on demand. So I thought that was a really good way to consume content.

Ads are definitely core to the business of a Hulu for example, or a YouTube. And so having a competitor in the space who has no problem with underpricing competitors to get what it wants is pretty important and pretty worth watching.

On today鈥檚 podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients鈥� relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Dane Finley and Rajiv Leventhal. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing.

We're starting with the UK government's recent TikTok ban on government devices. Yes, indeed. On the 16th of March, the UK government put into immediate effect a ban on the use of TikTok on any government device. Here's the Secretary of State Oliver Dowden via Sky News announcing to the House of Commons the reasoning for this ban. Oliver Dowden:.

On today's podcast episode, we discuss whether YouTube Shorts are cannibalizing long-form content, Instagram and Facebook users potentially being able to pay to avoid ads in Europe, how Netflix's password crackdown is getting on, whether serving multiple ads at once is a good idea, the impact of the Digital Services Act's arrival, how long it would take you to drive around every road in the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.

But I think in terms of creators, users, advertisers, Instagram Reels and YouTube Shorts are the obvious choices, as it stands. Marcus Johnson:. Mm-hmm, so some places that they might move.