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I think a lot of the influencer content is accessed through YouTube. And it could be on a smart TV, but also on many other devices. So it is, as Paul noted, really fragmented. But then yes, I think that influencer videos are ubiquitous within the YouTube platform, within other social sites, so it's second nature that it's part of smart TV also. Bill Fisher (11:34):.

TikTok Shop in the UK could be an indicator of what to expect in the US. Low sales, as well as consumer complaints about counterfeit goods and poor shipping experiences, have led UK brands and influencers to lose interest in TikTok Shop (despite being offered cash incentives), per the Financial Times.

But to your point about competition, and that there are very similar services out there people could switch to Spotify has to be careful now because their current tiers in the US are now priced on parity close to parity on parity with tiers offered by competitors, Amazon, Apple, YouTube. And so then Pandora, Pandora, too. Yep. I noticed. Well, Ross.

That deal hits some roadblocks in the UK and it's questions to whether it will pass regulatory approval in the US, but it did in the EU, which is key. So I think there's a lot to be set for Microsoft buying a company that has the devices, the TV advertising knowhow, and now increasingly the original content production capabilities. Marcus Johnson:.

We hope to see you tomorrow for the Behind the Numbers Weekly Listen, an eMarketer video podcast that you can watch on YouTube. And now you can watch the video version on Spotify. If you play the Weekly Listen on your Spotify app, a video will pop up on the screen so you can follow along to the charts, the data that we use and see our faces.

And this is a UK study from the ADA Lovelace Institute and the Allen Turing Institute. It asks UK adults about the perceived benefits and concerns with AI in a number of different fields, and it came up with a net benefit score in those fields. So all the overall concerns were subtracted from the perceived benefits to give a score.

For long video TikTok is more popular than Instagram, but the real winner here is YouTube, which again makes sense. YouTube is kind of the OG long form video platform, but we're looking at-. Marcus Johnson:. Yeah, gets forgotten about a lot though, YouTube, right? Minda Smiley:. It does. Marcus Johnson:.

If I heard about a particular performance or a gold medal or whatever, I would simply go to YouTube, search for it, and CBC would've, the broadcaster would have posted that sort of eight-minute video, recapping the whole thing available on demand. So I thought that was a really good way to consume content.

The quote I picked out is that "Google said it did not notify advertisers or tracking services whether a viewer coming from YouTube had watched a children's video, only that the user had watched YouTube and clicked on the ad."

Ads are definitely core to the business of a Hulu for example, or a YouTube. And so having a competitor in the space who has no problem with underpricing competitors to get what it wants is pretty important and pretty worth watching.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing.

We're starting with the UK government's recent TikTok ban on government devices. Yes, indeed. On the 16th of March, the UK government put into immediate effect a ban on the use of TikTok on any government device. Here's the Secretary of State Oliver Dowden via Sky News announcing to the House of Commons the reasoning for this ban. Oliver Dowden:.

On today's podcast episode, we discuss whether YouTube Shorts are cannibalizing long-form content, Instagram and Facebook users potentially being able to pay to avoid ads in Europe, how Netflix's password crackdown is getting on, whether serving multiple ads at once is a good idea, the impact of the Digital Services Act's arrival, how long it would take you to drive around every road in the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.

TikTok鈥檚 deal-driven, creator-led commerce play has attracted buyers and sellers, including established brands like Zara (which could soon expand from the UK to include the US). But not all of the merchant incentives it offers, particularly around the holiday period, are sustainable in the long term.

But I think in terms of creators, users, advertisers, Instagram Reels and YouTube Shorts are the obvious choices, as it stands. Marcus Johnson:. Mm-hmm, so some places that they might move.

Sorry, it puts it in fourth place and puts it a few minutes ahead of YouTube which is in fifth, which is remarkable. Daniel Konstantinovic:. Yeah, that is remarkable because YouTube usually comes out ahead of all the other video services in terms of viewers and time spent. Netflix is at the top of this chart, but Spotify is pretty close behind.

TikTok brings in more ad revenue, you point out, than YouTube and 1/3 as much as Instagram or Facebook already and is only climbing; two, has more users than Snapchat; and three, people spend way more time on the app than any other social platform. So this is no longer like a tertiary social media platform.

With the glasses on, you can video chat, check Instagram, play a 3D version of Pong, watch YouTube videos, play Spotify playlists, use multi-modal AI to interact with everyday objects, even look at a table of ingredients to have Orion, the glasses, provide a recipe, and more. These glasses are years from production. This is just a prototype.

There's been a real slowdown in the main markets that we've talked about in the US and the UK. They are expanding into other markets, and they're having a lot of success there, but it's a different thing to go into a new market and say, "Here is a huge personal music library."

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US鈥檚 launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

That is of course, an eMarketer video podcast made possible by TikTok that you can watch on Spotify and YouTube or YouTube, or you could of course listen to it the usual way.

I want to end with Jim Waterson of the British newspaper, The Guardian, because I think he laid out some of the main ways news consumption is changing. We've touched on some of them, but I think he laid these out very articulately, saying that there are several trends that are clear. One, voters are seeing less political content on their social media feeds.

As I mentioned, the Weekly Listen is now a video podcast, so if you want to watch along, you can check this episode out on youtube.com/insiderintelligence and click the podcasts tab if you want to see what we look like and hang out with us that way. If not, you can just listen along all the places you normally listen to this show. What do we have in store for you?

But there are some notable absences, specifically Disney and YouTube. The JIC has extended a formal invitation to YouTube, but the JIC鈥檚 focus on 鈥減remium鈥� video鈥攁nd subordination of user-generated video鈥攊s giving YouTube pause. It鈥檚 moving quickly. The JIC released its initial requirements for cross-platform currencies in early March.