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The emergence of Black Fall: Traditionally synonymous with post-Thanksgiving sales, Black Friday is expanding into a season unto itself鈥�Black Fall. Advertisers are now starting their promotions weeks and even months in advance of Thanksgiving to reach customers looking for the best deals.

Digging into the data: SPCOs served more Black and low-income beneficiaries than other primary care settings. Relative to Black patients in other primary care settings, Black patients of SPCOs had 39% more primary care visits. The same is true for low-income beneficiaries, who had 21% more primary care visits as patients of SPCOs.

Young consumers鈥� creativity and drive are starting to pay off, and banks should act so they can leverage their growth in savings.

Seeing differently: US Black, Asian, and Hispanic adults are less satisfied with their portrayal in advertising than white Americans, new research shows. 55% of US adults overall expressed content with their representation in ads, but differences arose along racial lines, with just 43% of Asian and 49% of Black adults saying the same, according to a September 2022 Collage Group survey of 4,029 adults.

A May 2022 Collage Group survey found Tubi ranked fourth in terms of usage among black audiences, behind only Netflix, Hulu and Prime Video. In 2022, 21% of Tubi鈥檚 total audience was Black. Roku, Pluto TV, and Tubi will account for nearly 4 billion in US CTV ad revenue this year. The ad viewing experience on FAST channels varies by platform.

Two core initiatives stand out: the emphasis on diverse thought leadership panels and strategic partnerships with Group Black and The Female Quotient. Group Black promotes Black professionals in advertising, while The Female Quotient pushes for gender equality in the workplace. These partnerships also align Advertising Week with broader equity movements.

Of 74 celebrities the publication confirmed had appeared in this year鈥檚 Big Game ad spots, 22 were Black, five were Hispanic, and none were Asian American or Pacific Islander. The report also noted that LGBTQ+ representation in Super Bowl ads eased since 2020.

State Farm didn鈥檛 succeed in dismissing a suit brought in the Northern District of Illinois alleging that its use of algorithms in its claims-processing methods disproportionately flags claims made by Black policyholders for greater scrutiny than those of white policyholders. That case remains under litigation.

By contrast, Black people comprise 5.7% of the physician population but 12.1% of the US population; Hispanics, 6.9% of physicians but 18.7% of the population. Some positive change is happening in medical school enrollment. The number of Black students grew 9% in the 2022鈥�2023 academic year, making up 10% of enrollees, per the AAMC.

The number of Hispanic and Black households using TV also generally increased across each age group with Big Data + Panel. With 45 million Big Data households and 75 million devices, our Big Data + Panel approach expands coverage and scale. Greater coverage and scale allow for the measurement of even more people and programs.

Black creators reported a marked decrease in brand partnerships for Black History Month, reports Ad Age. Diversity representation in video advertising waned in 2022 after notable gains in 2020 and 2021: Black, Asian, and Hispanic consumers became less visible, per an analysis by video ad server Extreme Reach.

At the same time, features from Velocity Black could make Capital One鈥檚 lower-tier cards 鈥渇eel鈥� more premium鈥攆eatures designed for Venture X also appeared on the $99-annual-fee Venture鈥攚hich might drive interest from mass affluent customers looking for an aspirational product that can deliver more value.

Helping Black mothers in Georgia: In January, Johnson & Johnson Consumer Health teamed up with Walmart to support CareSource鈥檚 Mom and Baby Beginnings program. The program provides a range of maternity products, education, and services for Black women and all pregnant people.

How we got here: Profitability has long eluded BNPL fintechs like Klarna, but the company pledged in 2022 to get back in the black. Klarna has since tightened lending standards and slashed costs. It also diversified into non-BNPL features to push growth. It added new features to its shopping super app, for example, including an AI-powered search tool.

Monthly Gen Z podcast listeners are now 46% female, up from 42% in 2018, and more diverse than all US listeners, with 20% being Hispanic/Latino, 15% Black/African American, and 4% Asian. That makes podcasts a shrewd place for advertisers interested in these cohorts to invest ad dollars.

The lack of explanation for these workings or conclusions makes it a 鈥渂濒补肠办 box鈥� that鈥檚 opaque and hard to see into, sometimes even for programmers and engineers. The CFPB has previously reminded consumers that federal law entitles them to an explanation for credit denials鈥攁nd that right doesn鈥檛 disappear if the FI uses an algorithm so complex, it doesn鈥檛 really understand why.

It has also dabbled in video game-like mechanics in some of its titles, like 2019鈥檚 鈥淏濒补肠办 Mirror: Bandersnatch.鈥�. The state of cloud gaming: Revenue from cloud gaming is expected to reach $4.3 billion in 2023, a 62% increase from $2.6 billion in 2022. This is the biggest increase in annual growth to date, per Gambling Insider.

As of 2022, the median value for retirement accounts of Black retirees had declined to $39,000, only 39% of the median value for white retirees ($100,000), from $40,570 in 2019. Black Americans鈥� participation in retirement plans fell to 34.8% in 2022 from 35.1% in 2019.

While the Italian Competition Authority鈥檚 probe is unlikely to cause most consumers to stop shopping at Shein, it is one more black mark against the company. There is a finite number of those types of stories that Shein can withstand before its proverbial bucket spills over.

Walmart tests a new locking system to combat retail theft: The retailer needs to ensure its solution isn鈥檛 worse than the problem itself.

Advertisers are starting to tire of the reporting shortcomings of AI-powered black boxes like Google鈥檚 Performance Max and Meta鈥檚 Advantage+. Some wonder whether attention metrics are just another black box. Along with auditable standards, methodological transparency will help attention providers build trust with advertisers. Advertisers should explore attention鈥檚 potential.

And given the outsize number of Black and Hispanic adults in the US who use cash for the majority of purchases, that could hurt minority communities the hardest. But the uptick in cash use likely won鈥檛 persist in the long term and won鈥檛 require full strategy rethinks. But the trend, particularly among digitally savvy Gen Zers, shows cash鈥檚 appeal isn鈥檛 going away.

Gen Z cares less than older generations about companies鈥� geopolitical problems and more about their supporting the Black Lives Matter movement and advocating for abortion access. More like this:. What should you know about Gen Z to drive your business? Gen Z will account for 1 in 5 people in the US. What does that mean for marketers?

Black cars is also incorrect. In Turkmenistan in 2018, black cars were prohibited due to the color being deemed unlucky. The correct answer is yellow clothes. This is based on protesters in 2016, flooding the streets of Kuala Lumpur demanding the prime minister's regulation, and they were all wearing yellow, so it was then immediately banned.

Before its removal, CMG鈥檚 website even cited the Netflix sci-fi/horror show 鈥淏濒补肠办 Mirror鈥� in a surprisingly tone-deaf blurb. CMG purported to use AI to gather and analyze consumer data, mixing its findings with clients鈥� own databases to create consumer profiles.