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What this means for payment players: Holiday spending is set to be a major boost for BNPL incumbents like Afterpay and Klarna as consumers try to stretch their holiday budgets. Partnerships with high-traffic retailers like Amazon and Target will help bolster providers鈥� payments volume and revenues.

Examples include Affirm, Afterpay, Klarna, Zip, and PayPal鈥檚 BNPL service. Some short-term, no-interest loans can be accessed only at retailers. Examples include Bread Pay and SetPay. Services that provide a revolving line of credit, retailer-branded financing options, closed-loop marketplace financing services, and card-linked installment services are excluded.

Orders made via buy now, pay later (BNPL) increased 85% over Cyber Five, according to Adobe Analytics. 鈥淚t鈥檚 a win-win for retailers鈥� as it increases basket size and boosts conversion rates, our analyst Grace Broadbent said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Buy now, pay later (BNPL) has thrived because it combines the flexibility of credit with short repayment terms, app-based shopping, and a simple user experience.

On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL鈥檚) prospects will look like in 2024. 鈥� In our 鈥淪tory by Numbers鈥� segment, we focus on the outlook for BNPL by looking at growth by generation. 鈥� In 鈥淗eadlines,鈥� we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.

Its report found that many BNPL users have subprime credit scores and are under economic distress鈥攚hich could increase the case for regulation.

Apple鈥檚 long-teased buy now, pay later service is finally here, but what can it bring to an already crowded table? Our analysts unpack who may use Apple Pay Later and evaluate five of its prerelease features to see how they stack up to consumer demand.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific鈥攁nd potentially risky鈥攑redictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.

The retailer鈥檚 reported plans to launch its own BNPL product through its fintech, ONE, could help boost customer spending.

37% of US Gen Zers and 32% of millennials have used a buy now, pay later (BNPL) service to make at least one purchase recently, according to Morning Consult.

The number of US BNPL users has doubled since 2021, even though firms can鈥檛 fund rewards as richly as issuers do. But they do have retail connections.

The brands built on their previous BNPL partnerships, bringing Affirm鈥檚 product to Amazon Pay to grow the buy button鈥檚 reach

Consumers look for deals, flexible payment options this holiday season: Over three-quarters of shoppers plan to hunt for discounts, while BNPL use is set to soar amid financial constraints.

The firm completed big down rounds, branched out with new products, and battled intensifying BNPL competition.

GreenSky may be an attractive acquisition as consumers rely more on BNPL for essential purchases

BNPL players are reimagining how consumers access lines of credit鈥攚hile also seeking elusive profits

Gen Zers will drive the growth of emerging payment methods, opening the door for providers to reach them through digital and mobile. But card-based payment methods are still relevant. To tap their rising spending power, providers must align their offerings with how Gen Z prefers to pay.

To keep up the momentum, the BNPL provider launched a Pay-in-2 product so it can expand into new payment categories

The travel booking site partnered with Stripe and Klarna to offer BNPL and smoother bank transfers.