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Retailers brace for headwinds: Companies ranging from Amazon to Whirlpool are preparing for multiple challenges that could pressure consumer spending and their bottom lines.

The game will stream for free and be available to all YouTube and YouTube TV users worldwide, except those in Canada and select other countries, according to the post. The broadcast marks the first time that an NFL game will be streamed on YouTube for free. 鈥淟ast year, people spent over 350 million hours watching official NFL content on YouTube,鈥� per Mary Ellen Coe, YouTube鈥檚 chief business officer.

Although the ramifications of the US-initiated trade war will be substantial for Canada, Mexico, and China, many other countries and regions should be able to endure the challenge. Western Europe鈥檚 retail sales growth will tick up slightly in 2025, and major markets like India, Southeast Asia, and Latin America will continue on their previously expected trajectories.

In some markets like Singapore, Canada, and Brazil, over half of all digital shoppers buy cross-border. Factors that drive cross-border growth include limited local product selection, favorable import duties and taxes, global pricing discrepancies, positive trade relations, and/or proximity to a large ecommerce market that can easily serve their needs.

Amazon. Asociaci贸n Argentina de Log铆stica Empresaria (ARLOG). Dynata. GWI. Hibou. Ipsos. Mercado Libre. YouGov.

Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement. As Amazon expands Prime Video ads, these markets will offer even more opportunities for advertising. 4. Other platforms have had success introducing ads.

Amazon will get a growth boost from its OTT video service. Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.

The situation: Sky-high tariffs on goods from China and the end of de minimis shipments from China and Hong Kong pose a fundamental threat to ecommerce giants like Shein and Temu, as well as countless sellers relying on Amazon and other marketplaces. The new duties are already triggering major changes.

Amazon. Amazon made some key developments in February: opening a brick-and-mortar beauty store in Italy and testing links to products not available on its platform in a play for ad dollars. 鈥淸础尘补锄辞苍 is in some cases] making it clear they want that ad revenue more than they want to sell that product,鈥� said our analyst Arielle Feger.

Brazil鈥檚 projectedincrease in ad spend for 2024 also outpaces Canada, which is expected to grow by just 4.2%. Total media ad spending in Brazil is expected to climb from $15.98 billion in 2024 to $22.18 billion by 2028, for cumulative growth of nearly 40%. While overall growth rates will slow slightly by 2028, digital will remain a dominant force, accounting for $14.1 billion of ad spend by then.

Companies hit hard by tariff swings include Amazon, Apple, Microsoft, Meta, Google, Nvidia, and Tesla. Tariffs on production hubs like China, India, and Vietnam were announced, paused, and, in China鈥檚 case, raised repeatedly.

On the other hand: Amazon is bulking up its fulfillment services, too. The ecommerce giant has relaunched its ground shipping service, Amazon Shipping, and reopened its Seller Fulfilled Prime program, which allows merchants to use logistic services other than Amazon鈥檚 own to deliver goods.

Canada is behind other Western economies in digital payments adoption, but new technologies are finding footing against cards. Diving into usage among different demographic groups foretells how adoption will progress.

Amazon will make a big splash in streaming advertising. In September, Amazon announced that Prime Video will have ads by default beginning in early 2024 in the US, UK, Germany, and Canada. The move could shake up the market. We don鈥檛 forecast Amazon鈥檚 CTV ad revenues.

Temu is PDD鈥檚 first foray into cross-border ecommerce and has targeted the US market first, with Canada up next. 2. It鈥檚 being downloaded at a breakneck pace. Temu has been topping the US ecommerce app charts since it was released in September 2022.

I know in certain countries, including Canada for example, Amazon has 80% of the retail media ad spending market and it's similar in many other countries. What's it like in various LatAm countries? Matteo Ceurvels:.

Amazon had its most successful holiday season yet, bolstered by an extended Black Friday sales period and improved delivery speed. Amazon slightly exceeded our 2024 sales expectations by 30 basis points. As in Q3, ecommerce was again a bright spot for Target, Walmart, and Amazon as shoppers prioritized convenience, especially given the shorter holiday season.

Our take: Those just entering the workforce should take advantage of free AI courses offered by Google, Amazon, and others. For those already in the tech field, employees need to take the initiative with AI training. While AI knowledge and use is expected at many companies, not all provide on-the-job training.

Among marketing and ecommerce executives in the US and Canada, the percentage of those advertising on TikTok rose 25 points year over year to 68%, per a November 2022 study by Smartly.io and WBR Insights. But only 3% of respondents said it offered the best ROAS. More than one-third selected Instagram, and nearly half chose YouTube. With Shorts, advertisers can tap new ways of working with creators.

Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.

The first game, 鈥淭he Six,鈥� turns passive ad breaks into bite-sized trivia experiences, and is now available to advertisers in the US and Canada. GameBreaks appears in the first ad slot of commercial breaks and allows for brand customization, from theming to question content.

Our OTT subscription revenues forecast doesn鈥檛 include Amazon. Because it is not possible to break out how much of Amazon Prime鈥檚 subscription revenues are attributable to streaming, we exclude Prime from our OTT subscription revenues forecast.

Discovery announcing an immediate 30% hike in the US and Canada. Why it鈥檚 happening: Content expenses have been ticking up for some time: Earlier this year, Amazon reported a 28% increase in content costs between 2022 and 2021. The Writers Guild of America's new agreement with the studios will increase costs for studios by $233 million annually鈥攚hich will increase content costs.