蘑菇AV

Perplexity鈥檚 new ad makes Google a target: The company鈥檚 biggest ad yet, led by 鈥淪quid Game鈥� star Lee Jung-jae, could continue the push toward a more divided AI market.

The news: Two-thirds (66%) of US TV viewers now prefer ad-supported streaming over ad-free alternatives, as major platforms like Netflix and Amazon Prime Video expand their advertising reach, per new Hub Research data. The study shows ad tolerance varies significantly by demographic and content type:. Younger viewers ages 16 to 34 show higher acceptance of live TV ads at 69%.

The news: Eight years after acquiring Whole Foods, Amazon is moving to more fully integrate the grocer into its core business, Business Insider reports. Our take: Amazon is clearly aware of the friction鈥攁nd the opportunity鈥攊n its grocery ecosystem.

However, as competitors like Disney+ and Amazon Prime Video also raise prices, consumer patience may be tested. Engagement drivers: Content and strategy evolution show clear momentum. Viewers flocked to hits in Q4 like 鈥淪quid Game鈥� season 2, the record-breaking Jake Paul-Mike Tyson boxing match, and its Christmas NFL games.

Only Amazon Prime Video and Hulu will have more ad-supported viewers than the top FAST providers in 2024. But there鈥檚 a wide range of viewership within the ranks of FASTs. The Roku Channel will reach almost one-fourth of the US population, while Samsung TV Plus is set to reach less than one-tenth of it, according to our estimates. Freevee鈥檚 future is unclear.

Memorial Day sales are live at Amazon, Best Buy, Home Depot, and more: As consumers cut discretionary spending, retailers aim to boost sales through holiday-driven promotions.

Within a few years, Netflix and Amazon Prime Video will likely be the leaders in sub OTT ad revenues. Read the full report, US Forecast Trends to Watch in 2025.

Amazon Pharmacy expands medication services for caregivers and Medicare users: Healthcare service providers and pharmacies can earn customer loyalty by appealing to often overlooked caregivers with services that make their roles easier.

Prime Video ranks third in time spent among major streamers, but we don鈥檛 yet have a reliable estimate for its ad revenues. Amazon turned almost all of its Prime Video audience into an ad-supported video-on-demand (AVOD) audience early in 2024, and we believe the venture is off to a strong start.

As with its recent move to make Apple TV+ available on Prime Video, the platform is innovating around the edges. The service is an entry point to the company's broader ecosystem, which could act as a gateway to hardware sales and bundled subscription services.

The news: Amazon plans to bring same- and next-day delivery to more than 4,000 smaller cities and rural communities by year鈥檚 end. Our take: Amazon鈥檚 growing focus on rural delivery is squarely aimed at deepening Prime鈥檚 value, driving higher engagement, and unlocking long-term loyalty in a market that still holds plenty of untapped potential.

Competitors like Prime Video and YouTube TV with costly sports rights deals will likely breathe a sigh of relief at the news as Venu鈥檚 competitive price point and slew of offerings posed a significant threat to their businesses.

And the reason why I'm saying that is because a lot of people talked about streaming ads on Prime Video and how that's a big portion of their success, but I think really at this point, you kind of have to give 70% of the pie towards their retail media flywheel, which is really impactful.

Amazon will also surpass 10% of CTV ad sales in 2026, with most of their current and future CTV ad revenues coming from Amazon Prime Video and Fire TV. The total includes separately branded Twitch and Freevee streaming services. Disney also surpasses 10% when its separate brands鈥擧ulu, ESPN, and Disney+鈥攁re combined. Hulu and Disney+ together will capture 10.8% of CTV ad sales in 2026.

Notably, streaming leaders Disney, Netflix, and Amazon Prime Video are not part of Universal Ads鈥� launch. Zooming out: Universal Ads meets a desire both from small businesses to reach streaming audiences as well as an ad industrywide push to open doors for small- to midsize business ad spending.

The news: Amazon will claim a prime Monday evening slot during TV's upfront week on May 12, challenging traditional networks with an expanding Prime Video sports portfolio. Live sports dominance continues driving media investment:. Live sports commanded 39.5% of Q4 TV ad spending, with football claiming 96 of the top 100 broadcasts in 2023, per Nielsen.

The news: Amazon announced its Prime Day event will run from July 8 at 12:01 a.m. PDT through July 11, starting eight days earlier than last year and lasting twice as long as previous events. Our take: Amazon recognizes that while consumers have grown more selective about when and where they spend, many will still jump at the chance to save if they find compelling offers. By extending Prime Day鈥檚 duration, adding tech-driven shopping tools, and broadening its footprint across countries and third-party sites, Amazon is turning the event into an inescapable, large-scale retail moment. Even in a margin-squeezed environment, the visibility and sales potential of Prime Day may be too significant for sellers to pass up.

Marketers are increasingly concerned about reaching the consumers who avoid them. 41% say ad avoidance or ad blindness is a major area of concern, up from 29% in 2022, according to a November 2024 Mediaocean survey.

What鈥檚 next for Capri after the Versace sale? The company is looking to offload Jimmy Choo to focus on Michael Kors, but the latter needs a wholesale reinvention to succeed.