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Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds鈥攁nd Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

The news: Tariff uncertainty is leading to technology price increases, with Microsoft raising global prices on Xbox consoles, accessories, and games, citing inflation, tariffs, and ongoing supply chain disruptions, per The Verge.

As of last month, Michael Kors has an official storefront on Amazon, where it sells men鈥檚 and women鈥檚 clothing, shoes, handbags, and other accessories, all of which qualify for the retailer鈥檚 free and fast Prime delivery.

An uncertain outlook: President Donald Trump鈥檚 tariffs are a considerable threat to luxury fashion鈥攁s they are to virtually every industry. Like the broader apparel sector, most luxury goods are imported from other markets, like the European Union, the United Kingdom, and Switzerland鈥攚hich face tariffs of 20%, 10%, and 31%, respectively.

That鈥檚 despite already selling the most expensive running shoes, on average鈥攚hich says a lot about On鈥檚 confidence in both its product and consumer demand. Our take: Premiumization holds obvious appeal for sportswear brands, allowing them to raise prices and burnish their appeal to wealthier consumers.

Those concerns were echoed by Barington, which expressed unease about CEO Hillary Super鈥檚 lack of experience, as well as her decision to peg Victoria鈥檚 Secret鈥檚 turnaround to its refreshed apparel offerings rather than focus on revitalizing its core bra business. Our take: The uncertain environment is proving to be too good an opportunity for activist investors to pass up.

Italy launches greenwashing probe into Shein: The fast-fashion retailer鈥檚 business practices are once again in the spotlight, which isn鈥檛 great news for the brand.

The company鈥檚 struggles have been compounded by a misjudged push upmarket, which failed to draw in wealthy consumers while putting its clothes and accessories out of reach for aspirational shoppers. While early efforts to go 鈥渂ack to basics鈥濃�攁nd a more reasonable price point鈥攕howed promise, particularly among US consumers, those gains could quickly be wiped out by tariffs and macroeconomic volatility.

Our take: The move to restructure reflects ByteDance鈥檚 growing dissatisfaction with TikTok Shop鈥檚 US performance鈥攄iscontent that is not really warranted given how quickly it has made inroads with shoppers, particularly in areas like beauty and apparel. But it could also indicate a change in strategy as uncertainty around the TikTok ban and tariffs chills consumer and brand spending.

The top spending areas are food, housing, and clothing. Gen Z also prioritizes health and wellness, while older generations prioritize travel and experiences. Everyday cost-cutting vs. experience splurges. Consumers are saving on basics but splurging on high-impact extras鈥攍ike boutique gyms or designer fashion. As Ingram said, people 鈥渁re focusing their dollars where they feel the most impact.鈥�.

While Skechers declined to say how much it relies on hubs like China and Vietnam for manufacturing, the company did note that it depends on the former for products like children鈥檚 shoes that are cost-prohibitive to produce elsewhere.

Dupes gain steam as shoppers seek middle ground between fast fashion and luxury labels: Quince and Italic are among the brands poised to benefit as shoppers prioritize affordability.

For consumers, clothing and accessories are the top product category during Diwali among smartphone users in India (87%), while jewelry (67%) tops the list for in-store shopping, per a Glance survey.

But in high fashion, change takes time鈥攁nd investors may have to wait a while before those creative risks turn into results. That patience, however, will likely be tested. Luxury brands have historically sailed through economic rough patches by leaning on pricing power and a loyal, affluent customer base. But today鈥檚 macro backdrop is more precarious.

The news: Fast-fashion brands Shein and Temu increased their European digital ad spend in April, per Sensor Tower data cited by Reuters. The change reflects a pivot away from the US market, where Chinese merchandise faces steep tariffs. By the numbers:. Shein and Temu鈥檚 spending was most notable in the UK and France.

The company is already seeing pockets of success, including healthy demand for its new premium running shoes and the Kobe Protro. It鈥檚 hoping to keep the momentum going with its NikeSKIMS launch, which the company hopes will enable it to win more spending from women and reinforce its strength in performance apparel.

Shein was the No. 1 apparel retail site among US visitors in June, with 46.9 million unique visits, according to Comscore data.

Because 97% of apparel and footwear in the US is imported, tariffs will almost certainly raise prices鈥攁 point already acknowledged by brands from Columbia Sportswear to Shein. Sticker shock will steer more Gen Z shoppers toward resale. It will build off an already sizable base: 68% already buy secondhand, up 3 percentage points YoY, per ThredUp鈥檚 2025 Resale Report.

Amazon features up to 35% off national brands across sports, outdoor, patio, furniture, fashion, beauty, appliances, and electronics, plus Prime-member exclusives. Best Buy offers a broad range of technology discounts鈥擳Vs, laptops, headphones, cameras, smartwatches鈥攁longside up to 50% off major appliances.

That pullback hits hardest in categories like apparel, home goods, and travel, which depend on consumer confidence. At the same time, brands must balance the need to protect their margins against mounting pricing pushback. Without transparency and a strong value story, price hikes can erode trust and loyalty鈥攄emanding agility and deeper consumer insight.

To add to the fast-fashion retailer鈥檚 troubles, it now faces regulatory heat in the EU after a government investigation found that several of its sales tactics breached the bloc鈥檚 consumer protection rules.

Being able to get items back on the market quickly is crucial for categories like apparel and consumer electronics, where trends move fast. 鈥淵ou may have only three or four months to get a product back on the shelf before it loses its value,鈥� said Johnson. Third-party partners like ReturnPro can help brands quickly refurbish and restore electronics, increasing their resale value.

Shop-till-you-drop: Before departing for trips, 88% of travelers will go shopping. 71% of Gen Zers plan to drop cash on apparel, 49% on footwear, and 45% on beauty and personal care items. But the spending doesn鈥檛 stop there: 61% of Gen Zers also anticipate shopping during their trips. Comparatively, only 57% of Millennials and Gen Xers and 53% of Boomers plan to partake in retail therapy.

The retailer is also broadening its Nintendo footprint, introducing an expanded assortment of branded products such as character stainless steel tumblers, apparel, toys, and collectibles. In select stores, Target is creating a dedicated Nintendo shopping experience within its electronics section to further capitalize on the launch.