蘑菇AV

With no similar tools from competitors like Apple or Salesforce, Recall stands out as a unique feature that could drive Copilot+ adoption.

Google trails Amazon in AI shopping assistant trust at 34%, but Apple (20%) and Microsoft (18%) fare worse. An opening for retailers: Surprisingly, only 32% of US consumers are using AI to compare prices or find deals, even though three-quarters think it鈥檚 superior at that task. That gap indicates there鈥檚 room to improve adoption.

The data also revealed that 27% choose Spotify as their preferred podcast platform, while 15% choose Apple Podcasts. Platforms are looking to expand their podcast offerings to remain competitive, meaning Netflix has a lot of catching up to do.

That put it behind both Spotify and Apple Podcasts. But in October 2024, that number jumped up to 34%鈥攑utting YouTube ahead of Spotify (17%) and Apple Podcasts (11%). YouTube has been busy as of late courting podcasters with new tools and monetization schemes.

With six months to comply or face a formal inquiry, Apple must open its walled garden, putting its privacy defenses at odds with regulatory pressure.

Marketers should standardize measurement processes internally to ensure they鈥檙e making apple-to-apple comparisons over time. If a brand鈥檚 internal teams鈥攁s well as external agencies and vendors鈥攁ren鈥檛 following the same set of metrics and standards, it will be even more difficult to get an accurate read on ROI.

Spotify has the most paying subscribers, and Apple scores highly by default. Spotify will boast 58.5 million paying subscribers in 2024, a little more than half its listener base. Apple comes next at 40.6 million鈥攊ts entire listenership, as it does not offer a free tier.

Renovation on hold: Apple is postponing its iPad-HomePod smart hub and broader smart home plans due to delayed AI features. And some Apple AI employees are under the impression that work on these features could be abandoned altogether, forcing them to rebuild new functionality from scratch.

ChatGPT is now on Apple devices through Siri, but OpenAI is struggling to gain ground on Android devices. Although Google鈥檚 agreement with Samsung to pre-install Gemini on its smartphones isn鈥檛 exclusive, OpenAI鈥檚 negotiations with Samsung have been hampered by being outspent.

Companies like Apple, Nvidia, and Amazon now face difficult choices. They can absorb costs, pass them to consumers, or accelerate the shift to US-based manufacturing, which would take time and money.

Teens don鈥檛 feel supported, but Big Tech is making changes: Younger users don鈥檛 trust tech companies鈥� commitment to mental health and safety. 64% of teens said major companies like Google, Apple, Meta, TikTok, and Microsoft don鈥檛 care about their well-being, per Common Sense Media. 62% aren鈥檛 confident their safety will be protected when profits are at stake.

Apple leads the car platform duopoly. Apple and Google continue to compete for control of the in-car digital experience. While Apple鈥檚 CarPlay and Google鈥檚 Android Auto continue to grow, Apple鈥檚 early lead and stronger adoption rates demonstrate the significant advantage of its ecosystem in the connected car market. Apple dominates the connected car interface market and will extend its lead.

Apple and PayPal are the top two providers that Gen Zers would buy from based purely on brand trust. Apple is especially popular: 40.5% of Gen Zers would buy from it, versus just 19.8% of consumers overall. While their current primary bank or credit union rounds out Gen Zers鈥� top three choices, they鈥檙e the generation least likely to choose this option.

Meta argues that it鈥檚 not a monopoly, that those acquisitions fueled its growth, and that it faces strong competition from players like YouTube, TikTok, X, Apple, and more. If the court agrees with the FTC, a separate trial could force Meta to divest Instagram and WhatsApp. Looking back: When Meta purchased Instagram in 2012 for $1 billion, the app only had about 30 million users.

It could eventually force Apple to open up its NFC capabilities to other mobile wallets, disrupting industry dynamics

Recurring payments for Apple Cash can boost engagement and lure new users.

Showing card account info takes away an important touchpoint for banks and puts Apple at the center of the relationship

Gen Z鈥檚 love of Apple is its secret weapon: The cohort should help it build its advertising business for years to come

Google, Amazon, and Apple are all pushing further into conversational audio, advancing products like Alexa and Siri. 鈥淭his basically puts together a perfect storm of conditions to grow an ad market really, really quickly,鈥� said our analyst Max Willens, predicting these conversational assistants will seamlessly integrate sponsored content.

For example, major ecosystems like Apple Fitness+ and Google Health Connect allow users to track health metrics across devices. And developers are starting to incorporate AI-powered features that allow for expanded use cases beyond basic activity tracking. Oura added an AI health coach to its wearable ring technology last year.

Blackhawk Network鈥檚 MyCardWallet app can stymie fraud further by using Apple ID and Google ID authentication to prevent bad actors from accessing gift card recipients鈥� accounts.