蘑菇AV

As mobile games adjust to privacy rules and consoles pursue new native ad formats, brands finally have more chances to advertise in games.

And it can help sway Apple Pay users to make the switch to Google, especially when Apple opens up its NFC tech and lets iPhone users switch their default mobile wallet.

A jarring deceleration in ad spending growth has shaken the advertising industry in many parts of the world. However, this softness is not universal, and it is likely to be short-lived.

All FAANG brands (Facebook, Apple, Amazon, Netflix, and Google) except Facebook are among the top 15 US OOH advertisers, per Kantar and OAAA. Google and Apple overindexed on OOH, spending 4.9% and 6.9% of their total media budgets on OOH in 2022, respectively. By comparison, US advertisers will spend 2.6% of total media budgets on OOH this year.

With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don鈥檛 rely on cookies and mobile IDs.

Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.

To further its in-store push, Zip is in talks with Apple to integrate its offering into Apple Pay, Zip CEO Cynthia Scott said during the company鈥檚 earnings call. In June, Apple shut down Apple Pay Later and will offer third-party BNPL options like Affirm instead. Appearing on Apple Pay would be a large opportunity for Zip to increase its users鈥� transaction frequency and in-store transaction volume.

For Google and Meta, this revenue stream is a small piece of the pie, but for Apple it鈥檚 the whole pie (mobile app install ad spending via the App Store will account for 97.3% of Apple鈥檚 ad revenues in 2023). Apple is so dominant in this one sphere that it is already on the way to becoming a global ad publishing giant.

Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.

Unlike Disney+ and Netflix, Apple has not announced plans to launch an ad tier鈥攜et. However, in February 2023, the tech titan retained TV and digital video ad veteran Lauren Fry to help build an advertising business for its streaming service.

Despite a slew of ad-oriented endeavors from the major digital audio platforms, subscriptions continue to drive revenues. In 2018, 57.8% of US digital audio revenues came from subscriptions. This year, the figure will be 64.1%. Audience-approved. Digital audio listeners are increasingly opting to reduce the number of ads they hear.

Payment players might be eager to enable shoppable ads from platform providers like Roku (which partnered with Walmart). Almost two-thirds of drivers will drive connected cars this year, per our forecast, opening the door for payment providers to enable more vehicle-based commerce.

Apple set to inconvenience marketers yet again: Stripping tracking parameters from URLs could cause major short-term headaches.

These hubs are expected to improve their virtual commerce and advertising capabilities over the next few years鈥嬧��. While the market for AR and VR headsets has been sluggish, it is anticipated to rebound with new product launches like the Apple Vision Pro and Meta Quest 3鈥嬧��. Yes, but: Much of the metaverse鈥檚 potential (for now) may not be tied to marketing applications.

The higher CPI comes with the potential for greater ROI: Sensor Tower figures show the Apple Store accounts for around 60% of the duopoly鈥檚 gaming app spending in the US, while taking up less than half of downloads. According to AppsFlyer, the higher lifetime value (LTV) of iOS users keeps marketers invested. When It Comes to CPI, Ad Format Matters.

OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.

Methodology: Data is from the July 2024 蘑菇AV "US Consumer Attitudes on Advertising and Privacy" survey. In the US, 1,378 consumers were surveyed between May 3 and May 11, 2024. The survey aimed to gauge consumers' attitudes toward various types of advertisements, including video ads, banner ads, sponsored content, affiliate ads, and targeted ads.

Both Apple and Android now support software POS (softPOS), which lets merchants accept contactless payments via smartphone without added hardware. This may lead more micromerchants to softPOS for cost savings, while large merchants will use it to supplement fixed registers.

Google found guilty of anti-competitive practices: Court ruling challenges market dominance through exclusive agreements and payments to Apple.