蘑菇AV

AR headsets will grow more quickly鈥攂ut from a much smaller base. AR devices will increase from nearly half a million units in 2023 to 6.4 million in 2027. The distinction is fuzzy, however, since most VR headsets are mixed reality and include AR features. Despite troubles, Meta still dominates the VR space.

The news: Google and Samsung revealed Android XR, an extended-reality OS, and Samsung鈥檚 Project Moohan headset, challenging Meta鈥檚 Quest and Apple鈥檚 Vision Pro in the VR/AR market. Android XR is an open platform and would give third-party manufacturers like Sony and Lynx the option to create devices using Google鈥檚 platform, a move that aims to replicate the success of Android smartphones.

And then the other 25%, which is something that I think is also interesting about the next company that we'll talk about, is Snap is just really trying to lean into its own unique distinctive qualities as an ad platform I think with things like AR marketing and sponsored lenses, things like that, a lot of new ad formats like Minda said.

Smart glasses鈥� potential: With their lightweight frame and accessible features, smart glasses are gaining traction as an affordable AR offering with AI capabilities. Ray-Ban Meta Smart Glasses created a roadmap for rival products, and its success highlights how the wearables can be especially useful for content creators and advertisers. 4.

Meta is leaning into AR at a time when more than one in four US adults use the technology, per our forecast; by 2027, that figure will rise to 30.7% of the population and 33.8% of all internet users. AR ads boost brand performance, particularly among Gen Z: Meta campaigns with AR effects surpassed non-AR ones, enhancing ad recall for 18- to 24-year-olds in 87% of cases, per company data.

I think you're just surprised ar my choices, is what you're saying. I think you all both said you put fours as they're not going to have a digital dollar in the next four years, and I said that that's the one that's most likely to occur. And I'm just playing off of the ego of Trump and it's going to turn around before the end of four years that it would be a good thing that he did that for him.

Go further: Read our new report on how AR and VR Are Reshaping the Future of Consumer Engagement.

Snapchat, Meta, and TikTok are leaning into AR. Snap has deployed several virtual try-on solutions over the years, which it claims drive engagement and conversion. But now, Meta has joined the AR bandwagon, rolling out AR ad formats in Reels and Facebook Stories. Meanwhile, TikTok鈥檚 Effect House AR studio exited beta earlier this year. Meta and TikTok are pushing toward in-app checkout.

AI, AR, and VR are changing the gaming experience. Developments with these technologies are already changing consumer demand. As of June 2022, Meta Oculus Quest 2 VR headsets had outsold both the Xbox Series X and S gaming consoles in lifetime sales. Advancements in VR and AR technologies are pivotal for multiplayer games.

AR try-ons can help shoppers get the right size and style of product on the first buy. Retailers have been slow to adopt AR dressing room technology, but the total number of US AR shoppers will rise 17% this year to 41.9 million, according to our forecast. Return fees can also prevent bracketing, but they also risk preventing purchase in the first place. 2. Promotion.

Apple鈥檚 reality play: Apple has been working on its Reality Pro AR/VR headset for years, and despite pushback from some of its engineers, the device is likely to be revealed this June at the Worldwide Developers Conference (WWDC).

We鈥檒l see deeper AI integration with AR experiences. As Walmart demonstrates with its AR showrooms, the next step will be integrating conversational AI into these immersive environments. Shoppers may interact with AI assistants within virtual storefronts, getting real-time advice as they virtually try on clothes or arrange furniture in digital homes. What does this mean for marketers?

The news: The world鈥檚 most valuable company is kicking off its Worldwide Developers Conference (WWDC) next week, and the event tags are 鈥淐ode new worlds鈥� and 鈥淣ew era鈥� which lean heavily on their long awaited AR/VR pivot.

Snapchat presses forward with performance, AR, and Snapchat+. Snapchat鈥檚 US ad revenues will grow 8.0% YoY in 2024. Progress made with measurement and demonstrating the efficacy of its performance-focused ads will help Snapchat鈥檚 US ad business climb back over the $2 billion mark in 2024. In 2026, Snapchat鈥檚 US ad revenues will reach $2.41 billion.

Winning over Gen Z鈥檚 鈥榤e mentality,鈥� with Alo Yoga, Ulta Beauty, and more. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. The beauty industry booms because its customers are headstrong, loyal, and social.

AR, AI, and more to create customer high points. AR-based experiences: Tools let customers envision how their organization systems fit in their closets and spaces. App-guided shopping: 蘑菇AV 30% of customers at key stores now scan products using their mobile phones, Saha said.

AR ads in Reels and Facebook Stories. Not a new format, merely an expansion. AR ads are already available in Instagram and Facebook feeds and Instagram Stories. Our view: Instagram famously copied Snapchat鈥檚 stories feature鈥攁nd now Meta is copying its AR ads into Reels. Snapchat users are used to seeing AR on Snapchat, but on Instagram and Facebook, it will be a new experience.