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On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.

Key upgrades include five times more notebooks, Audio Overviews, and enhanced customization options鈥攊ncluding notebook style, tone, sharing, and advanced analytics. Game-changing feature: Google says early adopters of NotebookLM have generated more than 350 years鈥� worth of Audio Overviews, and paid users can now join the conversation with AI podcast hosts.

Spotify pays 鈥渉undreds of millions鈥� to audio publishers each year, per Axios, and CEO Daniel Ek said that getting returns for its audiobook investments are a top priority. Last month, it launched a revenue-sharing program for video podcasters to grow its video content library and better compete with YouTube.

And there are CEOs of other companies and adjacent industries where there's also a lot of saturation, specifically streaming and entertainment who are saying like, "Oh, this administration is a green light that we could do further mergers."

On today鈥檚 podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.

Audio services will battle for podcast creators. In 2025, US podcast listeners will spend 1 minute more per day on podcasts than US TikTok users will spend on TikTok, per our forecasts. The talent agency landscape will shift to accommodate creators.

On today鈥檚 podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Retailers had a whirlwind 2024 that saw consumers seeking value, rising in-store visits, and widespread technological experimentation. To honor individual retailers who stood out, our analysts voted on a number of categories and discussed the winners on a new episode of the "Behind the Numbers: Reimagining Retail" podcast.

Other streaming services are very much audio-first. In this space, YouTube is uniquely video, which means a far richer potential ad experience. But YouTube Music is not yet a mature ad-supported service. The subscription side of the music business lags competitors, while an ad-supported tier is new to the US only. Live sports (low disruption). Key market dynamics.

On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.

Traveling for the holidays? Here are four episodes of our "Reimagining Retail" podcast for your listening pleasure.

And streaming services are of course where so many eyeballs are. So in that context for me, I'm in. One point for you. Marcus Johnson (17:49):. Wow. Paul Verna (17:50):. Thank you. I agree that well, I'll say that Disney has said consistently for a long time now that they see themselves as a streaming-first business and that's the direction they're going in.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

On today鈥檚 podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

On today鈥檚 podcast episode, we discuss what happened to Spotify鈥檚 subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.

CTV time鈥攚hich does not include traditional cable TV viewed via a CTV, but does include all forms of OTT streaming, digital pay TV, digital audio, and other apps accessed via a CTV鈥攈as risen rapidly in recent years. We project it will finally catch up with old-fashioned linear TV in 2026. Click here to view our various forecasts for US time spent with media, by device.