Ä¢¹½AV

ACH payments are still ahead of other payment methods in offering businesses enhanced data and easy AP and AR automation. Their remittance information enables straightforward reconciliation, and the payments can be easily integrated into AP and AR automation solutions.

And then the other 25%, which is something that I think is also interesting about the next company that we'll talk about, is Snap is just really trying to lean into its own unique distinctive qualities as an ad platform I think with things like AR marketing and sponsored lenses, things like that, a lot of new ad formats like Minda said.

I think you're just surprised ar my choices, is what you're saying. I think you all both said you put fours as they're not going to have a digital dollar in the next four years, and I said that that's the one that's most likely to occur. And I'm just playing off of the ego of Trump and it's going to turn around before the end of four years that it would be a good thing that he did that for him.

Distinctive products like augmented reality filters can attract advertisers in the beauty and fashion sectors. But relying on those niches is not driving the revenue growth that investors demand. Our take: Snap’s Q2 reflects a challenging advertising environment for social media platforms not named Facebook, Instagram, or TikTok.

And this was tied to the launch of an AR lens on Snapchat that again, speaks to that younger demographic and they gave away 100,000 free sides or toppings of guacamole to people who use the lens to show themselves engaged in fitness or meditation activities.

Reality Labs posted a $4.4 billion operating loss, a result of AR/VR and metaverse ambitions that have failed to turn a profit for the fourth consecutive year. AI mentions: AI services becoming integrated into Meta’s ecosystem resulted in 102 mentions during the Q3 2024 earnings call compared with 137 mentions in the Q2 2024 call.

Snap’s play for adrift creators: A simplified payment program could entice creators who are left stranded by a TikTok ban.

The last few years have been designated the year of the metaverse or AR—only to fizzle or at least fail to meet expectations. Even so, we estimate AR already counts over 90 million users with most engaging with social media AR lenses on their smartphones. The arrival of several innovative immersive media devices in 2024 may spur innovation that will spill into the broader immersive media landscape.

Snapchat presses forward with performance, AR, and Snapchat+. Snapchat’s US ad revenues will grow 8.0% YoY in 2024. Progress made with measurement and demonstrating the efficacy of its performance-focused ads will help Snapchat’s US ad business climb back over the $2 billion mark in 2024. In 2026, Snapchat’s US ad revenues will reach $2.41 billion.

Snapchat, Meta, and TikTok are leaning into AR. Snap has deployed several virtual try-on solutions over the years, which it claims drive engagement and conversion. But now, Meta has joined the AR bandwagon, rolling out AR ad formats in Reels and Facebook Stories. Meanwhile, TikTok’s Effect House AR studio exited beta earlier this year. Meta and TikTok are pushing toward in-app checkout.

Adoption of AR/VR headsets will increase rapidly over the next few years. The International Data Corporation (IDC) forecasts that worldwide shipments of the devices will grow by more than 3.5 times between 2023 and 2027, from 8.5 million to 30.3 million. Brands and retailers are gravitating toward the Vision Pro.

Snap is all in on AR for retail. From the unveiling of AR mirrors to a demonstration of its new AR Enterprise Services (ARES) technology, SPS proved Snap is now fully committed to retail AR. The ARES Shopping Suite shows signs of promise. Retail AR is still far from mainstream, but shopping is a growing use case among AR users.

AR headsets will grow more quickly—but from a much smaller base. AR devices will increase from nearly half a million units in 2023 to 6.4 million in 2027. The distinction is fuzzy, however, since most VR headsets are mixed reality and include AR features. Despite troubles, Meta still dominates the VR space.

It's interesting you bring up AR and VR because I was talking to some folks at Snapchat about this last week about how common AR is on Snapchat. And I feel like a lot of people use AR without realizing they are AR users. They use filters. They don't realize that that is using AR. That seems like the best-case scenario for conversational search.

How about AR and VR? We exclude dedicated AR and VR headsets in our definition of wearables since they are too bulky to be worn as clothing or an accessory. On the other hand, although smart glasses have similar functionality to AR headsets, they fit our definition of wearables. … or medical devices? We exclude dedicated medical devices from our analysis. The smart wearables market is growing older.

Meta is leaning into AR at a time when more than one in four US adults use the technology, per our forecast; by 2027, that figure will rise to 30.7% of the population and 33.8% of all internet users. AR ads boost brand performance, particularly among Gen Z: Meta campaigns with AR effects surpassed non-AR ones, enhancing ad recall for 18- to 24-year-olds in 87% of cases, per company data.

Meta's new Orion augmented reality glasses may still be a prototype that costs thousands of dollars to produce, but when you put them on, they feel like the future, writes Ina Fried of Axios.