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Similarly, 73% of consumers in the US, UK, and Australia say they would be more likely to buy from a company whose AI is supervised and managed by human agents, per LivePerson and PureSpectrum. Generative AI is a nascent technology鈥攁nd it has risks. GenAI-based chatbots are prone to hallucinations.

Digital gaming has become one of the most popular activities in the world, thanks mainly to the proliferation of smartphones and free mobile games. Here is our worldwide forecast for total gamers, with breakouts by region and for 13 countries.

Even as ecommerce alcohol sales rise, physical stores continue to dominate the path to purchase. Nonalcoholic beverages and Dry January are also picking up steam.

G7 nations, Australia, Ireland, the Netherlands, New Zealand, South Korea, and Taiwan are exempt. Politicizing AI: Nvidia says government supply regulation 鈥渢hreatens to derail innovation and economic growth worldwide鈥� and would 鈥渦ndermine America鈥檚 leadership.鈥�. While the company rebuked Biden鈥檚 export rules, it also shared praise of Donald Trump鈥檚 former and future administrations, per The Verge.

Australia-based travel insurer World Nomads collaborated with UK-based specialist insurance, loyalty, and travel services provider Collinson Group to roll out a parametric travel insurance product to customers in the UK and Ireland.

OTT video is popular whether it鈥檚 free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

Plus, consumer enthusiasm over automated customer service is waning: Only half of consumers in the US, UK, and Australia feel positive about using AI to engage with a business, down from 62% a year ago, per LivePerson and PureSpectrum. What are the key use cases of genAI for customer service?

Here are five charts on the size of and outlook for the B2B digital ad market worldwide and in 13 individual countries.

New Zealand and Australia are the same, but the stars are different colors. Venezuela, Ecuador, Columbia are yellow, blue, red horizontal bars, but have different emblems in the middle. Two more for you. Luxembourg and the Netherlands are red, white, blue lines, but the blue's slightly different shades.