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OTT video is popular whether it’s free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

In an interview with Variety, WBD streaming president JB Perrette identified Australia as a key market for future expansion, planning to leverage premium pricing and strategic partnerships. Success in this competitive landscape will depend on WBD's ability to adapt its business model across diverse cultural markets while maintaining sustainable growth.

Here are five charts on the size of and outlook for the B2B digital ad market worldwide and in 13 individual countries.

Roughly 2 in 5 (38%) of consumers across nine countries—including the US, France, and Australia—have either already used genAI in the course of their shopping journeys or plan to use it to shop Black Friday, Cyber Monday, and other sales, per Boston Consulting Group’s 2024 Black Friday Survey.

In countries with a high internet penetration (including in Australia, North America, and much of Europe), online samples will have an age, gender, and education profile that closely resembles that of the general/total population.

This capability will come to select partners in Q1 2025 before rolling out in the US, Canada, the UK, Australia, and other countries across Europe and Asia. The problem: Despite the rewards, only crypto diehards will likely be interested in making payments at the POS with crypto. We forecast only 2.0% of internet users will make a crypto payment in 2025.

Respondents were located in Australia, the UK, and the US, and currently work in-house for companies with at least 100 employees.