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Where a AWS is really, it's a B2B product that they're selling to businesses, the advertising business and the health of the advertising business is very much dependent on the continued success of its e-commerce sales.

US social media ad spending will ride the momentum platforms built in H2 2023 thanks to AI, social video advertising growth, and a fixation on bottom-funnel outcomes.

It鈥檚 unique among automated clearing house (ACH) networks for offering 24/7 processing across a gamut of use cases and all major payment flows, from peer-to-peer to point-of-sale to B2B. And discounts that will carry into 2024 make its ultracompetitive transaction pricing even more enticing to merchants and businesses.

It's worth noting that if you look at this market in terms of like B2B publishers, if you are a B2B company that has a product that you're selling for let's say $120,000, you want a very vetted customer coming to you.

Even when you can compare it to TV this year, which is boosted by political ad spending and the Olympics, it's still growing faster. Marcus (14:56):. Yep. Yep. 蘑菇AV 5% TV, just keeping its head above water because of some of these big events that are taking place every two years.

Anyway, today's real topic, Meta's ad growth and how it's letting it spend big on artificial intelligence. (02:54):. In today's episode, first, only, we're just talking about Meta. There is no first. Meta, and last meta. Okay, let's do it. (03:02):. Jasmine, we're off to a flying start. We start with how much money Meta is making. We're playing Slice of Pie for this.

Advertising, media, tech, social, B2B marketing-. Marcus Johnson:. Argentinian soccer, B2B stuff. Paul Verna:. Funny you mention that, Marcus. Marcus Johnson:. No, no, no. No time to talk about how they won. Paul Verna:. We'll talk about that later. Marcus Johnson:. It's Paul Verna. Welcome to the show. Paul Verna:.

Insider Intelligence surveyed 116 US respondents from February 17 to May 27, 2023, to gauge B2B level advertisers鈥� preferences and the value they place on 13 important criteria when they are deciding which CPG RMNs to use for advertising.

But did you know E-Marketer also has a division focused on B2B media solutions. You could partner with E-Marketer today and connect your brand messaging with our powerful audiences. If you want to learn more, you can head to emarketer.com/advertise. Ethan Cramer-Flood (00:28):. Digital is a whole bunch of different activities.

Did you know though that 蘑菇AV also has a division focused on B2B media solutions? We'll forgive you if you didn't, but now you do. Partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. You can visit 蘑菇AV.com/advertise to learn more. Hello everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an 蘑菇AV podcast.