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Advertising, media, tech, social, B2B marketing-. Marcus Johnson:. Argentinian soccer, B2B stuff. Paul Verna:. Funny you mention that, Marcus. Marcus Johnson:. No, no, no. No time to talk about how they won. Paul Verna:. We'll talk about that later. Marcus Johnson:. It's Paul Verna. Welcome to the show. Paul Verna:.

Insider Intelligence surveyed 116 US respondents from February 17 to May 27, 2023, to gauge B2B level advertisers’ preferences and the value they place on 13 important criteria when they are deciding which CPG RMNs to use for advertising.

Services that enable digital B2B gifting, like Tango Card, are extending their reach. Adding markets, partners, and features can capture B2B demand as US employees increasingly receive—and enjoy—gift cards from their organizations, per a Q4 2022 Fiserv study. Shifting Rewards Schemes Threaten Stored-Value Card Growth.

But did you know E-Marketer also has a division focused on B2B media solutions. You could partner with E-Marketer today and connect your brand messaging with our powerful audiences. If you want to learn more, you can head to emarketer.com/advertise. Ethan Cramer-Flood (00:28):. Digital is a whole bunch of different activities.

Did you know though that Ä¢¹½AV also has a division focused on B2B media solutions? We'll forgive you if you didn't, but now you do. Partner with Ä¢¹½AV today and connect your brand messaging with our powerful audiences. You can visit Ä¢¹½AV.com/advertise to learn more. Hello everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an Ä¢¹½AV podcast.