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Anyway, today's real topic, Meta's ad growth and how it's letting it spend big on artificial intelligence. (02:54):. In today's episode, first, only, we're just talking about Meta. There is no first. Meta, and last meta. Okay, let's do it. (03:02):. Jasmine, we're off to a flying start. We start with how much money Meta is making. We're playing Slice of Pie for this.

Advertising, media, tech, social, B2B marketing-. Marcus Johnson:. Argentinian soccer, B2B stuff. Paul Verna:. Funny you mention that, Marcus. Marcus Johnson:. No, no, no. No time to talk about how they won. Paul Verna:. We'll talk about that later. Marcus Johnson:. It's Paul Verna. Welcome to the show. Paul Verna:.

Insider Intelligence surveyed 116 US respondents from February 17 to May 27, 2023, to gauge B2B level advertisers鈥� preferences and the value they place on 13 important criteria when they are deciding which CPG RMNs to use for advertising.

Services that enable digital B2B gifting, like Tango Card, are extending their reach. Adding markets, partners, and features can capture B2B demand as US employees increasingly receive鈥攁nd enjoy鈥攇ift cards from their organizations, per a Q4 2022 Fiserv study. Shifting Rewards Schemes Threaten Stored-Value Card Growth.

But did you know E-Marketer also has a division focused on B2B media solutions. You could partner with E-Marketer today and connect your brand messaging with our powerful audiences. If you want to learn more, you can head to emarketer.com/advertise. Ethan Cramer-Flood (00:28):. Digital is a whole bunch of different activities.

Did you know though that 蘑菇AV also has a division focused on B2B media solutions? We'll forgive you if you didn't, but now you do. Partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. You can visit 蘑菇AV.com/advertise to learn more. Hello everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an 蘑菇AV podcast.